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Hot off the iron.

June Mobile Commerce Index Report Is Live

Posted by Branding Brand

on Jul 1, 2015 4:51:15 PM

14% of all online revenue was generated by smartphones last month, according to the Branding Brand Mobile Commerce Index for June. Last month, smartphone's share of total online revenue increased 40% year-over-year, from 10% in June 2014 to 14% in June 2015, while desktop's share decreased 5%. Mobile Revenue June 2015

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Topics: Data

Everything you need to know to start geotargeting

Posted by Lauren Maruschak

on Jun 29, 2015 11:17:00 AM

Using geographic location, or geotargeting, is the first step in understanding your customer base and determining where there are opportunities to market to specific areas. You can also use geotargeting to measure site performance by comparing your most important metrics to the national and state averages.

To start, you need to know where your target demographic is and where your retail stores are (if you have any). There are three trends we see on a client-wide basis: m-commerce population, conversion, and average order value.

geotargeting

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Topics: Data

Conversion increased 21% for retailers with Father's Day sales and email

Posted by Lindsay Kenders

on Jun 24, 2015 6:27:33 PM

Leading up to Father's Day, mobile shoppers were more than three times as likely to purchase from retailers who sent email blasts promoting sales than they were to purchase from retailers who sent email blasts without sales, according to the Mobile Commerce Index.

FathersDay_Conversion

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Topics: Data

GNC Android App is Available!

Posted by Lindsay Kenders

on Jun 16, 2015 6:07:00 PM

Download the GNC Android App Now!Wait no longer, Android users. The new GNC Android app is now available in the Google Play Store! Shop the Deal of the Day or use the protein calculator to discover your daily protein needs. GNC Android app has everything you need to start living healthy. (read more)

Topics: Clients, Apps

5 Ways iOS 9 Will Affect Retailers

Posted by Lindsay Kenders

on Jun 9, 2015 6:49:16 PM

Branding Brand iOS Developers Brayden Wilmoth (left) and Alan Leatherman (right)

Yesterday, Apple announced big updates for iOS at its annual Worldwide Developers Conference (WWDC). Alan Leatherman and Brayden Wilmoth, two of Branding Brand's iOS developers, listed five new features and upgrades in iOS 9 that will affect every online retailer:

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Topics: Apps