Hot off the iron.

3 out of 5 Online Shoppers Were Mobile on Thanksgiving

Posted by Branding Brand

on Nov 28, 2014 6:36:00 PM



PRESS RELEASE: This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.

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Topics: MCI, Holiday 2014, Infographic

This Time Last Year: Black Friday 2013

Posted by Branding Brand

on Nov 28, 2014 8:00:00 AM


Stay tuned! Black Friday 2014 data coming soon.... For media inquiries, contact

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Topics: MCI, Holiday 2014

This Time Last Year: Thanksgiving Day 2013

Posted by Branding Brand

on Nov 27, 2014 8:00:00 AM


Stay tuned! Thanksgiving Day 2014 data coming soon.... For media inquiries, contact

UPDATE: Thanksgiving 2014 numbers are live. 61% of all online visits came from smartphones and tablets--a 33% increase in market share!

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Topics: MCI, Holiday 2014

Client Spotlight: Angela Hsu Talking About Mobile

Posted by Christina

on Nov 24, 2014 1:27:00 PM

Data is a part of everything we do. It's the fuel behind our monthly Mobile Commerce Index reports, and it's the reason why our brands convert better than anyone else in the industry. There's a science to mobile commerce, and we have the largest collection of data in the world to prove it. 

Although the next few weeks will be full of talk about analytics and performance (stay tuned for our holiday benchmarks), today's feature is especially important because it comes direct from the retailer's perspective. In this video, Angela Hsu, VP of Internet Business and Marketing at Lamps Plus, discusses using metrics to make decisions at the nation's largest specialty lighting retailer. SPOILER ALERT: Conversion rates increase by double digits!

As always, a sincere thank you goes out to our entire Lamps Plus family for sharing your expertise and giving us another reason to visit sunny California. We've filmed at some cool locations, but it's going to be hard to top the lighting in this one.

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Topics: Video, Testimonials

Chart Alert: iPhone 6 Plus Users Spend 75% More than Shoppers with Old iPhones

Posted by Branding Brand

on Nov 20, 2014 1:52:00 PM

As you prepare for Holiday, pay attention to shoppers with new iPhones. According to our data, iPhone 6 and 6 Plus users are whales, and they're growing fast.  


This chart was created by looking at 1,127,283 total iPhone orders over a 60-day period, from September 18 to November 16. During this time, iPhone 6 Plus users spent the most, with an average order value (AOV) of $68.95; that's approximately:

  • 75% more than users with an iPhone 4S or below ($39.32 AOV)
  • 38% more than users with an iPhone 5 or 5S ($50.00 AOV)
  • 10% more than users with an iPhone 6 ($62.74 AOV)

Although the majority of all iPhone visits (66%) and revenue (66%) still comes from iPhone 5 users, the iPhone 6 market is growing. On of September 19, our sample of retail websites received 955 visits from shoppers on iPhone 6 Plus devices and 8,762 visits from shoppers with an iPhone 6. By November 16, daily visits from iPhone 6 Plus devices increased 6,000%, and daily visits from iPhone 6 users were up nearly 3,000%. Total iPhone visits doubled during this time. 

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Topics: Data