Rise of M-Commerce
Shoppers and retailers alike respect the rise of mobile commerce and the need to create and effectively promote apps.
Online vs. In Store
51% of shopping happens online versus in-store, and all age groups are gravitating to e-commerce.
A survey shows 87% are influenced most by cost when buying online, closely followed by shipping prices and speed.
More Retail Apps
People download more mobile retail apps than ever before. About 1 in 10 have 6-10 shopping apps on their smartphones.
Nearly 1 in 4 people abandon mobile apps after one use. 62% use an app less than 11 times.
Last minute gift shopping surged 33% this time last year, showing why wedding season is big e-commerce business.
46% of U.S. consumers made mobile payments last year even though they are concerned about security.
Chatbots & Shoppers
Many e-commerce execs believe that chatbots can improve the customer experience through personalization, engagement, and more.
Shoppable Snapchat Ads
Shoppable ads on Snapchat are engaging and seamles. Retailers, like Target and Lancome, are already trying it out.
Growing Mobile Ad Revenue
Mobile ad revenue grew over 66% from 2014 to 2015, compared to desktop's 5% growth.