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This Week at Branding Brand: August 22-28

Posted by Branding Brand

on Aug 28, 2015 2:00:00 PM

It started out as a chilly week in Pittsburgh, but we had a lot to celebrate, like National Dog Day and being named a Top Workplace in Pittsburgh.

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Topics: Company

Meet Us at Shop.org 2015!

Posted by Lindsay Kenders

on Aug 27, 2015 1:53:02 PM

Meet Branding Brand at the Shop.org 2015 Digital Summit

Are you going to Shop.org this year? Stop by booth #1231 to talk to Branding Brand. 

Considering going responsive? Need to optimize before the holidays? Looking to build a native app? Our team will be there to field any questions you have.

Schedule a one-on-one with us today!

Request a Meeting   

 

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Topics: Events

Branding Brand Named a 2015 Top Workplace in Pittsburgh

Posted by Branding Brand

on Aug 27, 2015 12:03:00 PM

Branding Brand named a 2015 Top Workplace in PittsburghThe Pittsburgh Post Gazette announced today that Branding Brand landed on its list of 2015 Top Workplaces. The list recognizes 85 companies and organizations that are recommended places to work by their own employees.

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Topics: Press

Test Your Optimization IQ: Product Index Display

Posted by Lindsay Kenders

on Aug 25, 2015 3:00:00 PM

Test Your Optimization IQ

We performed an A/B test on a sporting goods retailer's product index page:

  • Test A: products displayed in a two-column grid
  • Test B: products displayed in a one-column grid

Can you guess which test encouraged users to view more product pages?

Select a test to reveal the winner:

Test A: Two-Column GridTest B: One-Column Grid

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Topics: Strategy

Tech Firms Chase Talent with Sharp Creative, Communication Skills (Indianapolis Business Journal)

Posted by Branding Brand

on Aug 24, 2015 1:30:00 PM

Jeff Middlesworth, Branding Brand VP of ProductBranding Brand VP of Product Jeff Middlesworth was recently featured in an Indianapolis Business Journal article (excerpt below). Jeff joined the Branding Brand team in April 2015 and leads product marketing. A graduate of Purdue University, he was employee #5 at ExactTarget with 14 years leading technology and product and has experience at Microsoft and other startups. Stay tuned for exciting product news from Jeff and his team in the near future. 

 

It’s no secret that tech companies are on a constant hunt for software programmers.

But these firms are also clamoring to get product specialists—the rare people who have both the communication skills to discover what customers want and enough technical know-how to bring it to life.

Product managers are in shortest supply, observers said. They drive the creation of tech products that people are willing to pay for. They listen to what customers want, predict what they need, and tweak products on the market as customer feedback rolls in. Even if they aren’t proficient software coders, they’re adept at expressing their vision to coders.

“If you did a meet-up group in Indianapolis, there would only be about 15 to 20 of us,” said Jeff Middlesworth, a former Salesforce product manager who started working for Pittsburgh-based Branding Brand in April. Middlesworth is still based in Indianapolis.

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Topics: Company