Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase.
Since April 2014, smartphone conversion increased 31%; desktop conversion decreased 2%.
The MCI also reveals that smartphone shoppers are preparing for warmer weather. Compared to Q1 2015, shorts purchases increased 148%, and sleeveless shirt purchases increased 83% as a percentage of all items ordered.(read more)