News

Hot off the iron.

Webinar Tomorrow!

Posted by Branding Brand

on Oct 29, 2014 1:56:00 PM

Did you know that mobile shoppers who engage with social content stay on a retailer's site four times longer than average?

Explore this and other benchmarks tomorrow, Thursday, October 30 at 2PM EDT, when we join forces with Olapic to present a webinar on the new social-mobile landscape. Register today!  

 

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Topics: Webinar

Client Spotlight: Brianna Sullivan Talking About Mobile

Posted by Christina

on Oct 28, 2014 2:49:00 PM

Here at Branding Brand, we love our clients. We also love talking about mobile. 

So, what happens when you combine two of our favorite things? Meet Brianna Sullivan, eCommerce manager extraordinaire at Gander Mountain and Overton's.

In this video, Brianna sits down to discuss her upcoming mobile initiatives and share a few pieces of advice. Her feature kicks off a series of inside looks at some of the most innovative retailers around the world. 

Shout-out to Branders Alex, Chris, and Matt for making this project a reality. And, a big heartfelt thank you to the entire Gander Mountain and Overton's team for welcoming us into your office.  

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Topics: Video

September 2014 Mobile Commerce Index Report Is Live

Posted by Branding Brand

on Oct 1, 2014 4:07:00 PM

Branding Brand today released its Mobile Commerce Index for September 2014. The complete report is available at brandingbrand.com/data.

 

September_2014_MCI

 

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Topics: MCI

Retail's new mobile majority: online shoppers primarily interact with brands via smartphones, tablets

Posted by Branding Brand

on Sep 8, 2014 3:54:00 PM

2014August_MCIgraph

Online shopping has reached a mobile tipping point. For the first time ever, according to Branding Brand's Mobile Commerce Index report, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers.

In August 2014, mobile devices generated 51 percent of all online retail visits, the majority of which occurred on Apple devices. In 2010, only four percent of all online retail visits were mobile.

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Topics: MCI

Mobile Commerce Index Reports Smartphone-Generated Retail Revenue Up 97.6%, July 2014 vs. 2013

Posted by Branding Brand

on Aug 5, 2014 3:32:00 PM

July_2014_MCI

 

Branding Brand, the leading mobile commerce platform of top-grossing retailers, today released the results of its Mobile Commerce Index for July 2014. The exclusive worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

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Topics: MCI