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Chart Alert: iPhone 6 Plus Users Spend 75% More than Shoppers with Old iPhones

Posted by Branding Brand

on Nov 20, 2014 1:52:00 PM

As you prepare for Holiday, pay attention to shoppers with new iPhones. According to our data, iPhone 6 and 6 Plus users are whales, and they're growing fast.  

iPhone_AOV

This chart was created by looking at 1,127,283 total iPhone orders over a 60-day period, from September 18 to November 16. During this time, iPhone 6 Plus users spent the most, with an average order value (AOV) of $68.95; that's approximately:

  • 75% more than users with an iPhone 4S or below ($39.32 AOV)
  • 38% more than users with an iPhone 5 or 5S ($50.00 AOV)
  • 10% more than users with an iPhone 6 ($62.74 AOV)

Although the majority of all iPhone visits (66%) and revenue (66%) still comes from iPhone 5 users, the iPhone 6 market is growing. On of September 19, our sample of retail websites received 955 visits from shoppers on iPhone 6 Plus devices and 8,762 visits from shoppers with an iPhone 6. By November 16, daily visits from iPhone 6 Plus devices increased 6,000%, and daily visits from iPhone 6 users were up nearly 3,000%. Total iPhone visits doubled during this time. 

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Topics: Data

October Mobile Commerce Index Is Live

Posted by Branding Brand

on Nov 5, 2014 2:03:00 PM

According to Branding Brand's October 2014 Mobile Commerce Index, retail revenue from smartphones increased 76 percent from October 2013 to October 2014. Get the full report, this and every month, at brandingbrand.com/data.

October_2014_MCI

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Topics: MCI, Data

Branding Brand + Olapic Webinar: Slides Now Available

Posted by Branding Brand

on Oct 29, 2014 1:56:00 PM

UPDATE: Miss the webinar? Check out the recording and slides here.

Did you know that mobile shoppers who engage with social content stay on a retailer's site four times longer than average?

Explore this and other benchmarks tomorrow, Thursday, October 30 at 2PM EDT, when we join forces with Olapic to present a webinar on the new social-mobile landscape. 

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Topics: Webinar

Client Spotlight: Brianna Sullivan Talking About Mobile

Posted by Christina

on Oct 28, 2014 2:49:00 PM

Here at Branding Brand, we love our clients. We also love talking about mobile. 

So, what happens when you combine two of our favorite things? Meet Brianna Sullivan, eCommerce manager extraordinaire at Gander Mountain and Overton's.

In this video, Brianna sits down to discuss her upcoming mobile initiatives and share a few pieces of advice. Her feature kicks off a series of inside looks at some of the most innovative retailers around the world. 

Shout-out to Branders Alex, Chris, and Matt for making this project a reality. And, a big heartfelt thank you to the entire Gander Mountain and Overton's team for welcoming us into your office.  

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Topics: Video

September 2014 Mobile Commerce Index Report Is Live

Posted by Branding Brand

on Oct 1, 2014 4:07:00 PM

Branding Brand today released its Mobile Commerce Index for September 2014. The complete report is available at brandingbrand.com/data.

 

September_2014_MCI

 

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Topics: MCI, Data