Lindsay Kenders, on 4/27/16 8:00 AM
Now that Apple Watch is out of its infancy, consumers are increasingly expecting more from the wearable. After researching and building Apple Watch apps, we created an eBook that will help you create an Apple Watch app that your customers will love.
Mobile On Top
Mobile was used more often for both shopping and purchasing in 2015 and now represents 2 out of every 3 digital media minutes.
Search and Email Dominate
Search, email, and affiliate marketing generated 70% of retail transactions from January through March.
Retail Sales Falling Short
With the exception of apparel, retail sales are falling short of expectations this year.
Making Beacons Work
Beacon marketers are finding ways to notify customers who don't have their brand app downloaded.
Connected Fitting Rooms
Ralph Lauren introduced interactive fitting rooms in its Manhattan store, which include smart mirrors.
Virtual Reality and Retail
Although there have been many virtual reality advances lately, retailers may not be ready, and adoption could be slow.
Amazon takes on PayPal and other payment providers with Amazon Pay, which allows e-retailers to tap into Amazon's large user base.
Millions of Vulnerable Androids
400 million Android devices run on old software, making them vulnerable to malware that could be as simple as a text message.
Apple opened its first "next generation" walk-in shop in Memphis. It comes complete with a 37-foot TV display and custom wooden installations.
Alison Judge, on 4/22/16 8:30 AM
Here's what our team is reading this week...
Mixed Reality, IoT
Two companies plan to enable 10 billion apparel and footwear products with digital identities and data profiles for IoT-connectivity (Apparel Magazine). Abundance of virtual reality content suggests retailer excitement to get started in the space, but retailers still struggle to create the best mobile experience (Digital Trends, Mobile Commerce Daily).
Nordstrom brings the pop-up-shop both online and in-store (Geo Marketing). Amazon is using vendor successes to build its product line (Bloomberg). Beacon marketers find ways to notify customers, sans app download (Marketing Land). Drive-thru for milk and eggs? CVS invests in curbside pick up for mobile shopping orders (TechCrunch).
Software and Search
The European Union accused Google of taking advantage of its search-leader status to promote its apps over competitors (USA Today, The Verge). 400 Million Android devices run on old, vulnerable software (Wall Street Journal, The Register). Google will soon add live TV listings to its search engine (TechCrunch).
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