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Hot off the iron.

Looking for Love: February's Top Mobile Searches

Posted by Branding Brand

on Feb 27, 2015 3:45:00 PM

What were the top mobile searches on retail sites? Check out this word cloud for a sneak peek at our February Mobile Commerce Index report, out next week.

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Topics: MCI, Data

Desktops Down, Tablets eh, Smartphones UP

Posted by Branding Brand

on Feb 17, 2015 8:36:00 PM

Our January MCI report is featured in Internet Retailer! Keep reading below, or click here for the original article

 

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The smartphone is the rising star in online commerce for retail clients of m-commerce technology provider Branding Brand. In share of visits and revenue, desktop figures are slipping while smartphone figures are jumping.

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Topics: Press

"Too Many Cooks," Branding Brand Edition

Posted by Branding Brand

on Feb 17, 2015 3:45:00 PM

Think your tech company has crazy job titles? Introducing "Too Many Cooks," Branding Brand edition:
 too-many-cooks-branding-brand-edition

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Smartphones Grabbed 41pc more Online Visits in January

Posted by Branding Brand

on Feb 11, 2015 11:48:00 AM

Our January MCI report is featured in Mobile Commerce Daily! Keep reading below, or click here for the original article

 

 MCD

While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.

Branding Brand’s Mobile Commerce Index tracked online visits, along with conversion rates and revenue through the month of January 2015 and compared numbers to January 2014. Tablet traffic and conversion also grew, though these numbers do not compare to smartphone growth, pointing to the main channel of interest that marketers should focus in on.

“The future of mobile commerce will be heavily focused on optimization and personalization,” said Joey Rahimi, CIO and co-founder of Branding Brand, Pittsburgh. “A few years ago, mobile was solely about enablement.

“Today, retailers are saying, ‘I have a smartphone site; now what?’” he said. “Whether it’s responsive or channel-specific, simply having a site isn’t enough.”

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Topics: Press

January Mobile Commerce Index Is Live

Posted by Branding Brand

on Feb 6, 2015 8:24:00 PM

Smartphone's share of total online revenue increased 50% from January 2014 to January 2015, according to Branding Brand's January 2015 Mobile Commerce Index. Smartphones experienced the largest year-over-year conversion increase of 30%, leaving desktop trailing behind with a year-over-year increase of 3%.

To download the full 6-page report, click here!

 

JanMCI_Revenue

 

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Topics: MCI, Data