Survey: iPhone Consumers Split on Upgrading

51% will trade in their current iPhone for the newest iPhone

Pittsburgh, PA – August 30, 2016 — Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7. The number of consumers willing to upgrade to what sources are calling the “iPhone 7” jumped to 51% — up from 22% in March, when Apple launched the 4-inch iPhone SE.

Branding Brand, the leading mobile and shopping app platform, conducted a consumer survey to understand excitement around the new products Apple is expected to release in September, including the next-generation iPhone and Apple Watch.

Time to Upgrade?
From March to August 2016, there was a small shift by customers from iPhone 5, 5s, and 5c to newer iPhone generations. According to the survey, only 4% bought the new iPhone SE since its launch in March 2016.

“Apple customers have been hesitant to upgrade their smartphones this year,” said Chris Mason, cofounder and CEO of Branding Brand. “In March, there was high anticipation that Apple would launch its newest generation of iPhones, but the 4-inch iPhone SE felt like a step back for consumers that enjoy more innovative Apple products.”

New iPhone Features Branding Brand’s survey uncovered which of the anticipated new iPhone features consumers are most excited about:
  • Dual cameras (49%)
  • iOS 10 (21%)
  • Pressure-sensitive home button (18%)
  • Removed headphone jack (12%)

“iPhone enthusiasts are craving new features and functionality from Apple’s next wave of smartphones,” said Mason. “Camera upgrades on iPhones keep getting better, and a dual camera will allow sharper photography. Although people aren’t excited about the idea of removing the headphone jack, they might welcome the enhancements rumored to replace it.”

Apple Watch 2
While cost continues to be the top concern against purchasing, consumers are now 20% more open to buying an Apple Watch than they were in March. At the time, 53% said that nothing could convince them to buy an Apple Watch.

Of iPhone owners, 11% currently own an Apple Watch, and 39% of those interested in the accessory won’t buy unless the cost goes down.

“The price reduction of the first Apple Watch has likely contributed to the rise in ownership we saw since March,” said Mason.

About the Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases.

This online survey was conducted from August 26-28, 2016, with 1,000 U.S. respondents ages 18 to 65, whose current smartphone device is an iPhone.

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Press Survey

Android Nougat: Good for Consumers, Not So Good for Retailers

4 Android operating system upgrades that excite Android owners aren't particularly retailer-friendly.Source: Digital Trends

Now available on Nexus devices, Android Nougat was publicly released last week and has since received rave reviews. 

Although Google made several significant changes in its latest operating system update, 4 upgrades that excite Android owners aren't particularly retailer-friendly.

Split screen

Although all apps aren't compatible, Android lovers may experience higher productivity levels with Nougat's split-screen ability. 

What this means for retailers: Now, shoppers have the ability to compare prices more easily from their Android smartphones and tablets.

Quick replies

Texts and emails can be read and responded to without opening an app, which helps prevent interruptions and gets users back to what they were doing faster.

What this means for retailers: Retailers need to step up their SMS and email marketing game in order to avoid ignored messages.

Notification muting

Unlike iOS, Android owners are automatically opted in for app notifications, but now, Nougat users have easy access to silence notifications by swiping down from the top of the screen.

What this means for retailers: Mobile marketers need to revisit their push notification strategies. Irrelevant, incessant messaging will have shoppers silencing retailers.

Data saver

People can enable or disable apps' abilities to send and receive data when they're not in use. 

What this means for retailers: Apps that depend on transmitting data even when they're not actively in use should inform shoppers up front why it's necessary and how it benefits them.

Discover the full list of new features introduced in Android Nougat.

Google's newest operating system won't be immediately available for other Android devices, like Samsung and Motorola.

Learn more about how the company's 2016 updates affect retailers in our Google I/O recap.

Topics: Technology

Top 10 Retail Trends You Need to Know: August 2016

With mobile payments and omnichannel services on the rise, more retailers are trading in their stores for storage space.

Industry Trend #1
Mobile Pay Preferred
More consumers use mobile pay because they're frustrated about the extra time it takes to use chip-enabled cards at checkout.
Read more

Industry Trend #2
Apple Pay Adoption 
Launched in 2014 and moving to the mobile web this fall, Apple Pay represents 75% of U.S. contactless payments.
Read more

Industry Trend #3Shutting Down Stores
U.S. e-commerce growth led to record brick-and-mortar store closings this year and the need for more warehouse space.
Read more

Industry Trend #4
So Long, Free Shipping
Cheap shipping may not be sustainable for retailers, who are experiencing declining profits despite rising e-commerce sales.
Read more

Industry Trend #5
Refining Omnichannel
While retailers benefit from buy online, pick up in-store, they shouldn’t offer this service unless the process is solid.
Read more

Industry Trend #6
Omnichannel Services
In-store fulfillment and returns for online purchases lends to major logistics savings for Home Depot.
Read more

Industry Trend #7
Endless Aisles
Aldo and other retailers are offering an omnichannel experience to customers to boost selling capabilities.
Read more

Industry Trend #8
Sharing In-Store Location
Shoppers are increasingly interested in using geolocation technologies inside stores to receive discounts and other benefits.
Read more

Industry Trend #9
New Device Alert
Pre-orders began this week for Samsung’s latest phablet, the Galaxy Note7, which can be unlocked with a glance.
Read more

Industry Trend #10
Next-Generation iPhone
The next anticipated iPhone is expected in September, which is rumored to have a dual-lens camera. 
Read more

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Topics: Press

This Week at Branding Brand: August 20-26


#ShoutOut to @acehotel for letting us borrow their space yesterday to get some work done #acepgh #workspace #offsite

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The best way to start the day is with #bagels. Thanks @brueggers! #goodmorning #☕️

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Topics: Company

Retail News You Need to Know: August 22-26

Weekly News Roundup

Here's what our team is reading this week... 

Store Pickup? 

In-store fulfillment and returns of online purchases lends to major logistics savings for Home Depot (Wall Street Journal). While retailers are benefiting from buy online, pickup in-store, they shouldn’t offer unless the process is solid (eMarketer).

Shoppers are increasingly gravitating to geolocation technologies (Mobile Commerce Press). 77% of retail searches that mention "coupon" are initiated on a smartphone or tablet (MediaPost).

B2S Surprises
This year, back-to-school search queries saw a sharp rise the week of July 11, a full week earlier than last year (Think with Google). National Retail Federation’s Library features Branding Brand’s Back-to-College online survey.

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Topics: Press