From Retail Woes to HO-HO-HO$: Consumer Survey Predicts Strong Holiday Sales

Preview the holiday shopping survey on SlideShare.

Holiday sales off to a slow start? Take comfort. Shoppers are planning to spend more than they did last year; they just haven’t started yet.

Despite slow third-quarter sales growth and declines reported by retailers like Abercrombie, Apple, and Under Armour, a new survey shows that 96% of consumers plan to buy more online than they did last year.

The survey from Branding Brand, a developer of apps and sites for over 200 major retailers, also found that 43% of shoppers won’t start looking for gifts until November, with 4% saying they won't purchase their last gift until January. The findings support another recent survey by Deloitte, which suggests online shopping could make holiday history this year.

“The holiday shopping window is quite different than the industry leads on,” said Chris Mason, CEO and co-founder of Branding Brand. “‘Christmas Creep’ begins earlier every year, but November is when shopping truly starts for most people.”

A copy of the complete Branding Brand Holiday Consumer Survey is available for download and answers additional questions about how shoppers plan to browse and buy, including:

  • Is Facebook or Pinterest king when it comes to finding gift ideas?  
  • Where do consumers plan to shop?
  • How much will they spend on holiday gifts?

Branding Brand will release a second survey following Cyber Monday. To receive the results as soon as they are available, sign up here.

About Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the behaviors of today’s digital consumer. This survey was conducted online on October 12 with 1,000 respondents, ages 18-44, who plan to shop for holiday gifts. Branding Brand’s previous consumer survey about Samsung Galaxy Note7 has been widely featured by international media outlets.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

 Download the Report

Topics: Data Holiday Survey

New Apps in the BBI: Edible Arrangements


The Branding Brand Index measures e-commerce experiences using data from the shopper's perspective. To build out their Omnichannel strategy, Edible Arrangements, 72 BBI launched Android and iOS mobile apps. Using BBI data, let's explore how these new apps are performing. 

Marketing & Engagement
Apptopia cited 139,000 active iOS users and 2,260 active Android users for Edible Arrangements' new apps last month. 

To increase Android downloads, a modal appears on its mobile site advertising an exclusive in-app promotion. The pop-up hurts the user experience—it's unattractive and inhibits access to the site. However, the brand uses both iOS and Android app banners on its mobile sites—an effective way to cross-promote e-commerce channels. 

Edible Arrangements could benefit from a more organic promotional strategy to boost app visibility. Our survey results find that Facebook is the most common way people discover new apps. Appearing in the user's News Feed, Facebook app ads are more natural to a consumer than a pop-up advertisement. 

With colorful images and icons, both apps are aesthetically pleasing. They feature an interactive Gift Finder that matches users with products based on price range, occasion, and kind of fruit—along with a conveniently placed in-app store locator. 

Android automatically enables push notifications, but Apple does not. After downloading on an iPhone, the app requests permission to send push notifications. The language used to ask for permission is generic and doesn't explain how push notifications would benefit the shopper. 

While there is room for improvement, thumbs up to this brand for improving their Omnichannel strategy by adding mobile apps to their shopping experience. 

See how you can optimize your e-commerce channels.
Explore the BBI

Topics: BBI

5 Retailers Who Boosted Their BBI Scores

These retailers saw the most dramatic BBI score increases by optimizing their digital shopping experiences.

The Branding Brand Index measures brands' e-commerce experiences based on data from the shopper's perspective. The following retailers made the largest strides in improving their e-commerce channels.

Kitchen Collection, 69 BBI
This brand increased their overall score by 10 points through improvements in the Usability, Marketing, and Engagement categories. Specifically, they optimized their mobile layout and font size to create a more user-friendly site. 

Academy Sports + Outdoors, 81 BBI
Increasing their overall BBI score by 9 points, this retailer improved their performance in the Omnichannel, Marketing, and Performance categories. The brand refined its Omnichannel strategy by adding an In-Store Product Availability search across devices.

JoS. A. Bank, 76 BBI
Optimizations in several BBI categories contributed to this brand's 8-point score increase. Specifically, the retailer improved in the Marketing & Engagement category by adding Live Chat and "Back to Top" buttons across devices. 

The Golf Warehouse, 78 BBI
This retailer recently added HTTPS Coverage across its e-commerce channels, which contributed to an overall 8 point increase. Falling under the Performance category in the BBI, HTTPS Coverage protects shopper's sensitive information. 

Lamps Plus, 69 BBI
Lamps Plus made small improvements in the Usability, Performance, and Content categories that increased their overall BBI score by 7 points. The brand's newly optimized mobile site created a more readable, tappable, and intuitive user experience that significantly contributed to their overall score increase. 

How can you boost your BBI score? 
Explore the BBI

Topics: BBI

Top 10 Retail Trends You Need to Know: October 2016

In October, we said goodbye to the Galaxy Note 7 and hello to Google's Pixel and Mastercard's Selfie Pay.

Industry Trend #1
Holiday forecast
Good news retailers: Citing higher income and confidence levels among consumers, the NRF predicts strong holiday sales this year. 
Read more

Industry Trend #2
Black Thursday
Breaking the current trend, Mall of America will close on Thanksgiving Day so employees can spend time with family. 
Read more

Industry Trend #3eBay launches ShopBot
To appeal to millennials, eBay launched a chatbot using AI technology. The bot can communicate with a shopper via talk, text, or image.   
Read more

Industry Trend #4
Swiping left
The "Tinderization" of retail is making it harder for brands to attract and retain customers due to shrinking attention spans and lack of loyalty. 
Read more

Industry Trend #5
Kohl's Pay
Building out its new omnichannel strategy, Kohl's debuted Kohl's Pay, which connects the brand's loyalty and rewards programs.
Read more

Industry Trend #6
Payment via selfie
Mastercard launched Selfie Pay in Europe, a groundbreaking new payment method that could redefine how we purchase on mobile.  
Read more

Industry Trend #7
New Google gadgets
Google announced several new products, including Google Home, VR accessories, and Pixel—the company's first in-house smartphone.  
Read more

Industry Trend #8
Bye, Note 7
After failing to resolve the device's battery explosions, Samsung discontinued the Galaxy Note 7 smartphone.  
Read more

Industry Trend #9
Hello, Pixel
Samsung has trust issues. Our consumer survey found that 40% of current Samsung users will switch to Google's Pixel or Apple's iPhone in the future.  
Read more

Industry Trend #10
App Store ads
Just in time for the holiday, Apple launched its long-awaited Search Ads in the app store, emphasizing that mobile apps are an e-commerce necessity.  
Read more

Want to get weekly updates about retail trends?

Topics: Press

New Launch: Omaha Steaks iOS App

The Omaha Steaks iPhone app includes new features, like gifts, custom cooking directions, steak and cooking timer, recipes, rewards, and scan to buy.

Congratulations to the team at Omaha Steaks on its brand new iOS app!

The Omaha Steaks iPhone app includes new features, like gifts, custom cooking directions, steak and cooking timer, recipes, rewards, and scan to buy.

In a press release, Senior Vice President and Family Owner of Omaha Steaks Todd Simon said:

It’s the complete experience for anyone who loves to make, eat and share great food. Our new app makes it easy to shop for and cook the perfect meal with step-by-step cooking instructions including different cooking methods and timers to create the perfect meal every time.

Want to optimize or launch your own app?
Contact Us

Topics: Clients Apps