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Hot off the iron.

[Webinar] Optimize Your Responsive Investment

Posted by Branding Brand

on Jul 30, 2015 1:41:26 PM

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Join Branding Brand CEO Chris Mason and Forrester Analyst Peter Sheldon as they explore the tactics that leading retailers are employing to optimize their responsive web investments.

Thursday, August 6; 1PM EDT

Register Now

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Topics: Events

What Really Happens When Smartphone Users Encounter Site Errors

Posted by Lauren Maruschak

on Jul 28, 2015 12:43:54 PM

29% of smartphone shoppers will find another site that works better on a smartphone when they encounter site errors, according to Google.

Site issues come in all shapes and sizes: slow loading speed, missing images, unplayable video, faulty redirects, and more.

According to Google's Consumer Barometer Survery, 44% of smartphone shoppers reported they encounter site issues "often" or "sometimes." So, how do users act when they come across an error? 

  • 18% continue to use the same site on a smartphone
  • 23% try to use the same site via a smartphone again at a later time
  • 49% use the same site on another device
  • 29% find another site that works better on a smartphone
  • 10% call or visit the store

 

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Topics: Sites

This Week at Branding Brand: July 18-24

Posted by Branding Brand

on Jul 24, 2015 2:00:00 PM

This week in pictures: Our VP of Finance & Business Operations Allen Lu modeled for the camera, and Branders began collecting items for the Homeless Children's Education Fund.

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Topics: Company

[INFOGRAPHIC] The Majority of Top E-Commerce Sites Use Separate Smartphone Sites

Posted by Lauren Maruschak

on Jul 23, 2015 11:26:00 AM

Although the best way to design a website is hotly debated, the most common ways are adaptive, responsive, and separate.

Adaptive

  • Also known as dynamic, adaptive design uses the same URL as the desktop site but detects the type of device and serves mobile-only assets when necessary.

Responsive

  • Responsive design uses the same URL and assets as the desktop site but resizes and reorganizes content and images fluidly to adapt to screen size.

Separate

  • Commonly called m-dot or t-dot, separate design resides on a different URL than the desktop site and serves mobile-only assets.
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Topics: Sites

Case Study: Increasing Conversion on a Responsive Site

Posted by Lindsay Kenders

on Jul 22, 2015 1:00:00 PM

When one of our clients decided to replatform their desktop site to make their website responsive, they realized their mobile conversion was much lower than the industry average and decided to bring Branding Brand in to identify and solve their mobile performance issues.

After launching their new optimized site, our client experienced major increases in their KPIs:

A Branding Brand client experienced massive increases in mobile KPIs after optimizing its responsive website.

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Topics: Sites, Strategy