New Apps to the BBI in 2016

According to the BBI, Steve Madden, True Religion, Calvin Klein, Lush Cosmetics, and Warby Parker launched mobile apps in 2016.

The Branding Brand Index measures e-commerce experiences using data from the shopper's perspective, and according to the BBI, retailers—particularly those in the apparel and accessories industry—realized the important role of apps in their omnichannel strategy this year.

FREE DOWNLOAD: How to Get Consumers to Download and Use Your App

In 2016, most of these brands developed apps for both iPhones and Android smartphones, and based on their ratings and reviews, each brand seems to have executed their mobile app strategies well:

Steve Madden BBI
  • iOS: 4.5/5
  • Android: 4.3/5
Lush BBI
  • iOS: 4.5/5
  • Android: 4.7/5
Calvin Klein BBI
  • iOS: 4.5/5
  • Android: 4.6/5
True Religion BBI
  • iOS: 5/5
  • Android: 4.5
Warby Parker BBI
  • iOS: 4.5/6

86% of consumers download shopping apps at least once a month, which means that mobile apps will be even more important to retailers and their customers, especially with fake apps have surfacing in Google Play and the App Store. 

With an average rating of 4.6, the Steve Madden, Lush, Calvin Klein, True Religion, and Warby Parker apps are a good starting point for brands looking to release or optimize a mobile app.

Learn more about apps

We surveyed 1,000 app users to understand why shoppers download and use apps. Contact us when you're ready to launch one of your own.


Branding Brand is the retail industry's leading digital commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands and was named a Gartner "Cool Vendor" of apps.

Topics: BBI Solutions Apps

BBI Industry Standouts: Toys & Hobbies, Department Stores, Apparel & Accessories

BBI Industry Standouts: Toys & Hobbies, Department Stores, Apparel & Accessories

The Branding Brand Index assesses retailers' e-commerce experiences from the shopper's perspective, so you can learn more about the competition. The BBI scores brands based on the total user experience, including usability, engagement, and performance.

Here's a breakdown of top performers in the following three industries:

Toys & Hobbies

  1. Jo-Ann Stores, 71 BBI
  2. Michaels, 70 BBI
  3. Toys R Us, 67 BBI 

Where they're excelling:
These brands are high-scoring in the Merchandising category because they all have user-generated product reviews across channels. 

Where they can improve:
These retailers all have Android apps, but none of them use mobile app banners. App banners create awareness of a brand's app and help shoppers navigate to it or where they can download it. A key aspect of omnichannel is connecting the e-commerce experience across devices, which these brands need to improve. 

Department Stores

  1. J.C. Penney, 78 BBI
  2. Stage Stores, 77 BBI
  3. Nordstrom, 76 BBI 

Where they're excelling:
In the Content & Features category, BBI data suggests that these brands have an intuitive user experience across e-commerce channels. Their sites make it easy to locate important features such as customer service or adding a product to cart. 

Where they can improve:
These retailers need to improve their scores in the Performance category. They all lack HTTPS Coverage—an important security feature that protects sensitive user data. 

Apparel & Accessories

  1. Anthropologie, 84 BBI
  2. Coach, 83 BBI
  3. Lids, 82 BBI

Where they're excelling: 
Overall, these retailers have high scores in the Omnichannel category. They all offer a "buy online, pickup in-store" option, in-store product availability search services, and store locators on their e-commerce channels.

Where they can improve:
These brands could benefit from making technical adjustments, such as improving page speeds and leveraging caching to ensure that shoppers have the best possible user experience. 

How do you compare to this month's top performers?

Topics: BBI

Sneak Peek! Cyber Five 2016: Consumer Shopping Survey

Click here to see Cyber Five 2016: Consumer Shopping Survey on SlideShare.

1,000 people who bought gifts between Thanksgiving Day and Cyber Monday opened up about their browsing and buying behavior, shopping satisfaction, and next steps to complete their holiday purchases in our latest consumer survey.

Read our Cyber Five 2016 press release.

The 30-page report uncovers what Cyber Five shoppers said about their experiences, including:
  • 27% of holiday shoppers say retail stores helped them find gifting inspiration.
  • 51% of people used a mobile app to buy gifts during the Cyber Five.
  • 86% of people say they were satisfied with their Cyber Five shopping experiences.
  • Only 6% of people have completed their holiday shopping.

Check out the shopping survey excerpt

[EXCERPT] Cyber Five 2016: Consumer Shopping Report from Branding Brand

Download the full report

Topics: Trends Survey Holiday

[PRESS] USA TODAY: The Fake Web: Why We're So Apt to Believe Fake News, Apps, and Reviews

Google Play Fake App

Why people are subscribed to believing in fake news, apps, and other content they see on the web is explored in a story by USA Today and this TalkingTech podcast. Both include commentary by Branding Brand CEO, Chris Mason. 

Here's a clip: 

Fake app whack-a-mole

Fake apps for Apple and Android operating systems are increasingly becoming breeding grounds for fraudsters who see an opening to peddle bogus products and collect sensitive personal information.

Chris Mason, co-founder of Branding Brand, a Pittsburgh-based app developer, started noticing “hundreds” of phony apps on those virtual stores in September as the holiday push neared.

“Mobile shopping has finally really taken off this year,” Mason says. “And only one out of three retailers has an app, so there was a void.”

He alerted Google and Apple and many were taken down, but not all of them. There are still “dozens” that look like the real thing, Mason says, pointing to phony apps for retailers such as Dillard’s, Foot Locker, Nordstrom and Pandora Jewelry.

Mason suggests downloading the app from the retailer’s website — not the app store — to ensure it’s authentic and check reviews. If they are from upset customers, odds are it's fake, he says.

Related Coverage:

Topics: Trends Media Coverage Fake Apps Company

This Week at Branding Brand: November 26-December 2


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Topics: Company