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New May 2014 Study Shows 111.3% Increase in Retail Revenue Resulting from Smartphone-Generated Visits to Mobile-Optimized Websites vs. 2013 (Press Release)

Posted by Branding Brand

on Jul 1, 2014 2:27:00 PM

Branding Brand, the leading mobile commerce provider for the Nation's top-grossing retailers, today released its Mobile Commerce Index for May 2014. The exclusive worldwide data sample pinpoints consumer mobile commerce use and identifies global trends reporting smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites.

Issued monthly, the Branding Brand Mobile Commerce Index utilizes a consistent sample of clients in various industries including apparel, health & beauty, and home goods. It serves as the largest collection of data on retail websites specifically optimized for consumer purchases via iPhone, Android, and other smartphones.

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Mobile Commerce Index Reports Smartphone-Generated Retail Revenue Up 115.9% April 2014 vs. 2013 (Press Release)

Posted by Branding Brand

on May 5, 2014 1:45:00 PM

Branding Brand, the leading mobile commerce platform of major retailers, today released the results of its Mobile Commerce Index for April 2014. The exclusive worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from April 2014 vs. April 2013.

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March 2014 Study Shows 168.3% Increase In Retail Revenue Resulting From Smartphone-Generated Visits To Mobile-Optimized Websites vs. 2013 (Press Release)

Posted by Branding Brand

on Apr 4, 2014 2:13:00 PM

Branding Brand, the leading mobile commerce platform of major retailers, today released the results of its Mobile Commerce Index for March 2014. The exclusive data sample details a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from March 2014vs. March 2013.

Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends across a consistent sample of clients in various industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

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Secrets of Success of a Top M-commerce Vendor (Internet Retailer)

Posted by Branding Brand

on Feb 18, 2014 12:51:00 PM

In 2011, Johanna Murphy, then vice president of e-commerce at apparel and accessories chain Kate Spade, realized she needed a new mobile commerce platform provider. The vendor she was using, a prominent one she prefers to leave unnamed, was quickly becoming too difficult and too expensive to work with. Any change she wanted to make was essentially a custom project, she says, and that was aggravated by the fact that the mobile firm’s developers are overseas.

“Everything took twice as long and cost twice as much as it should have, and I could not keep running the business that way,” Murphy says. “When I asked that mobile company for an estimate to launch Bazaarvoice ratings and reviews on the mobile site, the mobile firm came back with a price tag higher than the one for launching the ratings and reviews on the desktop site.”

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On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year (TechCrunch)

Posted by Branding Brand

on Jan 14, 2014 6:42:00 PM

Mobile’s portion of online shopping continues to grow – this Black Friday, for example, smartphones drove a quarter of all online traffic, and 7.2% of all online sales, according to IBM Benchmark data. But the traffic and sales growth among retailers who have optimized their sites for mobile is, for obvious reasons, even more pronounced. Compared to last year, smartphone-optimized sites saw 75.65% more visits, and sales were up by 186.54% on Black Friday 2013 compared with the same day last year.

This data comes from Branding Brand, an e-commerce platform which designs mobile experiences for more than 200 of the top retailers worldwide, including American Eagle Outfitters, Costco, Ralph Lauren, Sephora, Calvin Klein, Crate & Barrel, Nasty Gal, Kate Spade, Bath & Body Works, Brookstone, The Children’s Place, Steve Madden, Timberland, Tommy Hilfiger, Dick’s Sporting Goods, and dozens of others.

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On Christmas, Apple iOS Drives Five Times More Sales than Android (Internet Retailer)

Posted by Branding Brand

on Jan 2, 2014 9:14:00 PM

Web sales on Christmas Day 2013 reinforced a major trend in Internet retailing: Consumers who shop on Apple Inc. iPhones and iPads are the driving force behind mobile commerce.

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Branding Brand "Ranked as the Leader" in Mobile Commerce by Global Independent Research Firm (Press Release)

Posted by Branding Brand

on Jan 2, 2014 9:11:00 PM

Branding Brand, the world's fastest-growing mobile commerce platform provider, today announced it has been ranked as the leader in Forrester Research, Inc.'s report entitled, "The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013."

According to the report, "Branding Brand leads the pack. Branding Brand obtained the highest scores for both its current offering and its market presence. The firm stands out from the crowd with a robust and rapidly growing client base in retail, a focus on pushing innovation, and a strong technology platform. It goes beyond being a mobile technology provider -- clients find particular value from the hands-on mCommerce consulting and retail insights that the firm brings to the table, the program management skills, and the firm's responsiveness to client ideas. Beyond a strong grounding in consumer-facing mobile Web and apps, the firm has been successful in growing its installed base with existing clients to power other commerce experiences, particularly in-store kiosk and associate clienteling apps."

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Cyber Monday Sales on Smartphone-optimized Websites up 150% (Press Release)

Posted by Branding Brand

on Dec 3, 2013 10:57:00 PM

Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Cyber Monday, which showed a 150 percent increase in sales on smartphone-optimized websites.

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Black Friday Sales on Smartphone-optimized Websites up 187% (Press Release)

Posted by Branding Brand

on Nov 30, 2013 6:19:00 PM

Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Black Friday, which showed continued growth in consumers shopping on smartphones.

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Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (Press Release)

Posted by Branding Brand

on Nov 30, 2013 1:40:00 PM

Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Thanksgiving Day, which showed substantial increases in consumers shopping on smartphones.

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