News

Hot off the iron.

Spring Training Report: Baseball Searches Increase 153% on Mobile

Posted by Lindsay Kenders

on Mar 27, 2015 2:37:06 PM

Spring is boosting thoughts of getting active outdoors. From January 1 to March 26, mobile searches related to warm-weather sports increased an average of 65% for five sporting goods retailers running on Branding Brand's platform.
Sports-graph
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Topics: Data

Apple Watch Introduces New Opportunities for Retailers

Posted by Lindsay Kenders

on Mar 11, 2015 2:19:52 PM

Apple wearables are on the horizon, giving retailers even more opportunities to connect with their customers.

On Monday, Apple announced that its first wearable - the Apple Watch - will be available on April 24. The Watch can send and receive calls, texts, reminders, and alerts. It can connect with the 75 percent of iOS devices on the market today that are running iOS 8, according to Apple’s App Store. Currently, Watch apps require an iPhone app.

"Consumers are increasingly expecting technology to keep up with the pace of their lives," explained Branding Brand's Director of Product Anna Lawrence. "The balance most retailers will need to master is how to offer engaging content and functionality at the right time and the right place."

(read more)

February Mobile Commerce Index is Live

Posted by Branding Brand

on Mar 2, 2015 6:01:19 PM

Love is in the air, particularly for Android users. Average Android conversion increased 8% in the two weeks leading up to Valentine’s Day; iOS conversion increased 3%, according to Branding Brand’s February 2015 Mobile Commerce Index.
FebMCI_Conversion-01
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Topics: MCI, Data

Looking for Love: February's Top Mobile Searches

Posted by Branding Brand

on Feb 27, 2015 3:45:00 PM

What were the top mobile searches on retail sites? Check out this word cloud for a sneak peek at our February Mobile Commerce Index report, out next week.

vday

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Topics: MCI, Data

Desktops Down, Tablets eh, Smartphones UP

Posted by Branding Brand

on Feb 17, 2015 8:36:00 PM

Our January MCI report is featured in Internet Retailer! Keep reading below, or click here for the original article

 

ir-779925-edited

The smartphone is the rising star in online commerce for retail clients of m-commerce technology provider Branding Brand. In share of visits and revenue, desktop figures are slipping while smartphone figures are jumping.

(read more)

Topics: Press