New WiFi-enabled scanners will track foot-traffic around retail destinations through consumers' smartphones.
In-Store Tracking & Discounts
61% of customers say they would allow retailers to track them inside a store via mobile to receive discounts and coupons.
Future of Mobile Shopping
49% of e-commerce purchases will come from smartphones in the year 2020, compared to 29% in 2015.
Augmented Reality & Retail
Pokémon Go monetized gamification, and it's inspiring retailers to consider including augmented reality into their strategies.
Testing Artificial Intelligence
Macy's is testing a mobile tool that uses AI to help customers get answers on their own instead of asking a sales associate.
Brick-and-mortar retailers respond to the convenience of e-commerce by bringing the racks to shoppers.
Mobile School Shopping
60% of parents plan to use mobile devices for at least some back to school shopping. 47% have downloaded Amazon’s app.
Amazon Prime Day
For the second year, Amazon built a retail holiday by leveraging mobile functionality, brand loyalty, and effective promotion.
Taking Over Sports Authority
Dick's Sporting Goods won the auction of failed competitor Sports Authority, including a loyalty program with 28.5 million members.
Betting on AMP
While Google’s AMP was initially rolled out for publishing-based content, eBay is hoping it can improve browsing experiences for products.
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