on Jul 28, 2015 12:43:54 PM
Site issues come in all shapes and sizes: slow loading speed, missing images, unplayable video, faulty redirects, and more.
According to Google's Consumer Barometer Survery, 44% of smartphone shoppers reported they encounter site issues "often" or "sometimes." So, how do users act when they come across an error?
- 18% continue to use the same site on a smartphone
- 23% try to use the same site via a smartphone again at a later time
- 49% use the same site on another device
- 29% find another site that works better on a smartphone
- 10% call or visit the store
on Jul 24, 2015 2:00:00 PM
This week in pictures: Our VP of Finance & Business Operations Allen Lu modeled for the camera, and Branders began collecting items for the Homeless Children's Education Fund.(read more)
on Jul 23, 2015 11:26:00 AM
Although the best way to design a website is hotly debated, the most common ways are adaptive, responsive, and separate.
- Also known as dynamic, adaptive design uses the same URL as the desktop site but detects the type of device and serves mobile-only assets when necessary.
- Responsive design uses the same URL and assets as the desktop site but resizes and reorganizes content and images fluidly to adapt to screen size.
- Commonly called m-dot or t-dot, separate design resides on a different URL than the desktop site and serves mobile-only assets.
on Jul 22, 2015 1:00:00 PM
When one of our clients decided to replatform their desktop site to make their website responsive, they realized their mobile conversion was much lower than the industry average and decided to bring Branding Brand in to identify and solve their mobile performance issues.
After launching their new optimized site, our client experienced major increases in their KPIs: