New Launch: Arc'teryx iPhone App

Arc'teryx iPhone app

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Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.

A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users. 

According to Arc'teryx,

The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.

The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce. 

Learn more about why people download and use shopping apps, or talk to our experts to get started establish your digital presence or optimize what you already have.

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Topics: Solutions Apps Company Client

Test Your Optimization IQ: App Item Quantity Badges

Test Your Optimization IQ

We surveyed app shoppers to find out which option is best for showing that you have items in your cart:

  • Test A: quantity badges on cart and tab bar
  • Test B: quantity badge on cart
  • Test C: quantity badge on tab bar

Can you guess which way shoppers like to be notified of items in their cart?

Select a test to reveal the winner:

Test A: badges on cart and tab bar Test B: badge on cart Test C: badge on tab bar

Topics: Design Solutions Apps

[PRESS] eMarketer: A Portrait of Amazon Shoppers

Screen Shot 2017-03-16 at 10.21.20 AM.pngSource: eMarketer

eMarketer featured Branding Brand's study in its profile about Amazon shoppers. 

Here's a clip: 

Branding Brand surveyed 1,000 US internet users in February 2017, all of whom shop on Amazon and identified themselves as making the majority of purchases for their household. Interestingly, mobile devices—in the aggregate—were reported to be the primary purchasing channel for a majority of Amazon customers.

While desktop/laptop was the top channel for the highest percentage of respondents, smartphone shoppers—whether using the Amazon app or simply going to Amazon.com—actually made up a larger combined proportion, at 48%. Add in tablet buyers, and almost 60% of respondents identified mobile channels as their primary choice for shopping on Amazon..

Read the full story here.

Topics: Trends Media Coverage Company

This Week at Branding Brand: Thinking Spring and Saint Patrick's Day

 

Sunflowers have us thinking spring 😌 🌻 Thanks @ckoshzow! #Pittsburgh #BranderLife

A post shared by Branding Brand (@brandingbrand) on


Topics: Company

Weekly News Roundup: New iPads, Mobile Rain Plan, Walmart Does Fashion

Weekly News Roundup

Here's what our team is reading this week... 

New iPads
Rumors of new iPads coming this spring may be confirmed with sightings of the devices in various Cupertino locations (TechCrunch). Apple’s spring event might be moved to April, or it might not happen this year (9to5Mac)

Mobile Rain Plan
The North Face is promoting a waterproof coat with geotargeting that plays its branded “Rain Drop” song on Spotify, but only in areas where it’s raining (Mobile Commerce Daily).

Walmart Does Fashion
A Pittsburgh-born retailer in the business for 15 years, Modcloth, was acquired by Walmart's Jet.com (Recode). But, this is only one of many niche retailers Walmart recently bought to gain style credibility (Women's Wear Daily)

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Topics: Trends