Top 10 Retail Trends You Need to Know: September 2016

September introduced several new shopping experiences with augmented and virtual reality and new ways to pay online with Apple Pay and Facebook Messenger.

Industry Trend #1
Virtual reality meets retail
Amazon BBI announced a new virtual shopping project set to launch in 2016, potentially impacting the future of retail experiences.
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Industry Trend #2
Augmented reality looks good on you
Top beauty retailers L'Oreal BBI and Ulta BBI use augmented reality for fun, interactive shopping experiences.
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Industry Trend #3See now, buy now
Designers struggled to make New York Fashion Week shoppable, sparking a conversation about e-commerce best practices in the industry.
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Industry Trend #4
Happy holidays
Good news, retailers: "Christmas Creep" has parents shopping early this year. Nearly half have already started.
Read more

Industry Trend #5
The future of conversational commerce
Facebook announced it's now accepting payment cards on Messenger. Research hints that it targets millennials. 
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Industry Trend #6
Easy web payments
Originally introduced for mobile apps, Apple Pay is now on the web via Safari for iPhone, iPad, Apple Watch, and Mac. 
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Industry Trend #7
Pepperoni, please
Pushing the boundaries of e-commerce, Domino's launched a pizza-ordering bot through Facebook Messenger. 
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Industry Trend #8
New iPhone reveal
The iPhone 7 and iPhone 7 Plus debuted with several new features, including the removal of the headphone jack and a better camera. 
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Industry Trend #9
Gadget glitches
Replacement Samsung Galaxy Note 7 phones arrived following a recall due to explosive batteries. 
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Industry Trend #10
Android announcement
Loaded with 250 new features, Android's new operating system, Nougat, rolled out to Nexus phones. 
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Topics: Press

Survey: Samsung Consumer Confidence Down Following Galaxy Note7 Recall

Samsung Galaxy Note7

The Galaxy Note7 recall put a dent in Samsung consumer confidence, with 34% of current customers saying they won’t buy another smartphone from the brand. Of these customers, 81% have always owned a Samsung or Android smartphone.

Following the September 15 U.S. recall of the Galaxy Note7 — due to concerns over faulty batteries that may explode in these devices — Branding Brand, the world’s leading mobile e-commerce platform, surveyed 1,000 Samsung smartphone customers to understand consumer confidence and loyalty with the brand.

Will Customers Stay Loyal?
Of the Samsung customers that will stay loyal to the brand, 77% say it’s because they don’t want to learn a new phone. Other reasons Samsung customers cited for staying loyal with the brand include:

  • Style (52%)
  • Options to customize experience (44%)
  • Battery life (39%)
  • Cost (35%)
  • Dislike of other smartphone brands (28%)

“Samsung consumers say battery life is a key to their loyalty with the brand; however it’s the same reason for the drop in confidence,” said Chris Mason, Co-founder and CEO of Branding Brand. “Battery power is, and will continue to be, a big factor in smartphone technology development.”

Or, Will They Switch Brands?
Most Samsung owners who say they are ready to switch will choose another Android phone (57%), but many will move to iPhone (34%). Of current Samsung owners, 21% were previously iPhone owners.

About the Survey
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases. This online survey was conducted from Sept. 21-22, 2016, with 1,000 U.S. respondents ages 18-65, who currently own a Samsung smartphone.

To learn more about our methodology, contact

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering online and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Data Press Reports Survey Samsung Android

This Week at Branding Brand: September 17-23


Hoping for good vibes and good weather this week✨ #LastDaysOfSummer #BranderLife

A video posted by Branding Brand (@brandingbrand) on


Missing summertime already ☀️🌊 #tbt #Ohiopyle #FirstDayOfFall #offsite

A photo posted by Branding Brand (@brandingbrand) on

Topics: Company

Retail News You Need to Know: September 19-23

Weekly News Roundup

Here's what our team is reading this week... 

Exploding Phones
Consumers impacted by the Samsung Galaxy Note 7 recall can choose to replace it with a new Note 7 starting this week (Wall Street Journal, Business Insider). The recall — due to faulty batteries with potential to explode in the phone — has impacted 2.5 million phones worldwide (USA Today, FORTUNE).

Christmas Creep
Holiday hiring is up at major retailers due to this year’s anticipated e-commerce explosion (MarketWatch, CNBC). Target’s trying a new in-store strategy to boost digital shopping (Business Insider). The “Christmas Creep” has shoppers — especially parents — buying early this year (Money Magazine).

iOS 10 Adoption
Earlier this week, and only days after launch, Apple’s iOS 10 was running on 20% of all iOS devices (FORTUNE). The biggest changes for the latest Apple operating system are to iMessage, Photos, Music, Maps, and News (The Verge). 


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Topics: Press

How to Look Your Best in the App Store

According to over 1,000 app shoppers, reviews, ratings, and descriptions are what they look at most before downloading a mobile shopping app.

Getting people to download your app is one of the hardest parts about creating mobile apps. Have you ever wondered what helps them decide? 

Here's how over 1,000 people ranked what matters most in the App Store when downloading a mobile shopping app:
  1. Reviews
  2. Ratings
  3. Description
  4. Quality screenshots
  5. Demo video
  6. Corresponding Apple Watch app

To figure out how top shopping apps are getting tens of thousands of downloads each day, let’s take a look at a few of the most downloaded retail apps to see what they have in common.


Even though App Store reviews are meant to give brands an understanding of how they can make their apps better or where they're already exceeding expectations, many people use this forum as a way to give their shopping experience feedback.

Positive reviews often credit retailers with good customer service and fast shipping.


Like reviews, people commonly make the App Store a place to rate their experiences with retailers. Many of the most downloaded and Apple-featured apps have 4.5- or 5-star ratings from their users. 


Top shopping apps typically include the following information when writing their app descriptions:
  • Discounts you'll find
  • What you can accomplish
  • How you'll benefit
  • Unique features

Leave your brand's boilerplate out of it, or save it for the end.

Quality screenshots

Many of the most downloaded shopping apps in the App Store display about 10 images, which are frequently captioned to highlight the app's features.

Demo video

Most mobile shopping apps don't provide a demo video, but featured shopping apps seem more likely to have one. Although this could be a coincidence, including a demo video with your iOS app could help you get featured by Apple.

Corresponding Apple Watch app

Only a handful of popular shopping apps have an Apple Watch app. Although shopping on an Apple Watch app may not provide the best user experience, notifying your customers of their order status or sales with a simple but smart push notification is a great way to keep your brand top of mind.

Learn more about mobile shopping apps. Get a sneak peek of what else people had to say about mobile shopping apps or download the highlights from the survey.

Topics: Apps Survey