Top 10 Retail Trends You Need to Know: June 2016

M-Commerce is having its best year yet with the help of mobile apps, payments, and ads.

Industry Trend #1
Rise of M-Commerce
Shoppers and retailers alike respect the rise of mobile commerce and the need to create and effectively promote apps.
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Industry Trend #2
Online vs. In Store 
51% of shopping happens online versus in-store, and all age groups are gravitating to e-commerce.
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Industry Trend #3Purchasing Influencers
A survey shows 87% are influenced most by cost when buying online, closely followed by shipping prices and speed.
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Industry Trend #4
More Retail Apps
People download more mobile retail apps than ever before. About 1 in 10 have 6-10 shopping apps on their smartphones.
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Industry Trend #5
App Abandonment
Nearly 1 in 4 people abandon mobile apps after one use. 62% use an app less than 11 times.
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Industry Trend #6
Last-Minute Gifts
Last minute gift shopping surged 33% this time last year, showing why wedding season is big e-commerce business.
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Industry Trend #7
Mobile Payments
46% of U.S. consumers made mobile payments last year even though they are concerned about security.
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Industry Trend #8
Chatbots & Shoppers
Many e-commerce execs believe that chatbots can improve the customer experience through personalization, engagement, and more.
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Industry Trend #9
Shoppable Snapchat Ads
Shoppable ads on Snapchat are engaging and seamles. Retailers, like Target and Lancome, are already trying it out.
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Industry Trend #10
Growing Mobile Ad Revenue
Mobile ad revenue grew over 66% from 2014 to 2015, compared to desktop's 5% growth.
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Topics: Press

Retail News You Need to Know: June 20-24

Weekly News Roundup

Here's what our team is reading this week... 

Futuristic Shopping
Wal-Mart is working on an in-store digital shopping cart to help customers navigate stores without pushing a physical cart (Bloomberg, ZDNet). The rise of chat bots this year lends to additional futuristic shopping experiences (Forbes). 

Apps People Use
Branding Brand’s App Survey explores how retailers can make an app that people will actually use (Mobile Strategies 360).

Respecting Mobile
Shoppers and retailers alike respect the rise of mobile commerce, and the need to create and effectively promote apps (The Guardian). Circuit City is taking the time it needs to revive its brand, and get it right for today's shopper (TWICE). 

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Topics: Press

This Week at Branding Brand: June 18-24


#HappyFathersDay to all those super BB dads!

A photo posted by Branding Brand (@brandingbrand) on


Just chillin' Brander style. #OfficeArt

A photo posted by Branding Brand (@brandingbrand) on

Topics: Company

A Close-up on the Most Downloaded Takeout and Delivery Apps

64% of shoppers say they've purchased delivery or takeout from a mobile app.

Fast, convenient, and easy-to-use. That’s how many users described the top Food and Drink apps in the App Store, which explains why nearly 2 out of 3 consumers have purchased takeout or delivery from an app, according to our new consumer survey.

Among the top-mentioned features for apps, like Chick-fil-A, Starbucks, and Domino’s, users especially liked browsing and customizing menu items as well as receiving coupons and rewards for loyalty.

For delivery food and beverages, app shoppers want to have the ability to track their delivery, and they enjoy being able to skip the line for takeout orders.

Don’t forget to support Apple Pay and notify users when they have a redeemable reward.

Learn more about what app shoppers want in our new eBook.

Download Your Free Copy

Topics: Apps

How Social Media Helps Retailers' Apps Gain Visibility

4 out of 5 shoppers say they've discovered a shopping app on Facebook.

Our latest consumer survey about downloading and using shopping apps was featured on Mobile Strategies 360 in Why retailers should advertise their apps on Facebook.

80% of consumers learn about shopping apps from Facebook, according to a new study.

In fact, consumers recall learning about a retailer’s app on Facebook more often than on a retailer’s own website, according to the recently released report “How to get consumers to download and use your app.” The study is based on an online survey in May of more than 1,000 18 to 44-year-old U.S. consumers, conducted by mobile commerce platform vendor Branding Brand. All survey respondents own an iPhone and have made a purchase from an iPhone app at least once.

On social media besides Facebook, 43% of consumers say they hear about shopping apps via YouTube, 41% Instagram, 28% Pinterest and 21% Snapchat. About half of consumers, 47%, recall seeing retailers advertise their apps in a store, 72% of consumers recall app ads on a retailer’s website and 63% via a retailer’s email.

Read the full article on Mobile Strategies 360 for more survey highlights and some coverage about our recent acquisition of Waysay, or download the survey results.
Download the report.

Topics: Press Apps Survey