This Week at Branding Brand: July 16-22

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Frankly, my dear, I don't give a damn. #HotDog #punny #MovieQuotes

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Topics: Company

Retail News You Need to Know: July 18-22

Weekly News Roundup

Here's what our team is reading this week... 

Back-to-School Prep
Like it or not, back-to-school shopping started months ago (The Street). Branding Brand's new consumer survey shares why millennials prefer online shopping, and why many are hesitant to purchase. Parents are turning to mobile for school supplies, and they’re spending the most on technology (AdWeek, RetailDIVE)

Mobile 2020
Luxury Daily reports that 49% of e-commerce purchases will come from smartphones in the year 2020, compared to total online retail commerce revenue at 29% in 2015. Growth will be attributed to the rise of in-store mobile checkout, and buy online/pickup at location options.

In-store Intelligence
Macy's is testing a mobile tool that uses artificial intelligence to help customers get answers about the store they're in, which they would normally ask a sales associate (US News). The Company is partnering with IBM Watson and Satisfi to allow the system to evolve through customer use (Fortune).

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Topics: Press

[INFOGRAPHIC] Back to College 2016 Shopping Report

We surveyed 1,001 millennials who plan to purchase back-to-school necessities online to understand why they prefer shopping on desktop and mobile sites and apps.

In addition to other findings, we discovered millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%).

We discovered:
  • 1 in 10 will purchase all of their back-to-college shopping online. Tweet this: 1 in 10 will purchase all of their back-to-college shopping online.
  • Millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%). Tweet this: Millennials prefer online shopping because they don't have to deal with people
  • Fast, free shipping is important to millennials.
  • The top reason millennials don't shop online is shipping fees. Tweet this: The top reason millennials don't shop online is shipping fees
  • Most back-to-college shoppers will only purchase from 1-3 retailers.
  • 1 in 4 expect to get everything they need from Amazon, Target, and Walmart. Tweet this: 1 in 4 expect to get everything they need from Amazon, Target, and Walmart

Get the Back to College 2016: Online Shopping Trends survey highlights.

Download the report

Topics: Survey Retail

Win a Free Copy of This Month's Featured Book

Click here to enter to win our book giveaway of "Grit: The Power of Passion and Perseverance."

At Branding Brand, we never want to stop learning. That’s why we started a new book club, which combines two of our favorite things: books and beers.

This month, we read Angela Duckworth’s “Grit: The Power of Passion and Perseverance,” which explains that although talent may help improve your skills faster, it’s ultimately grit that helps you achieve your goals.

We loved this book so much that we want you to have a copy, too!

We partnered with Amazon to make entering to win easy. Just click the button below.

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Topics: Events

[FREE DOWNLOAD] Millennial Back-to-School Shopping Trends

Our consumer survey reveals most millennials will purchase at least one-third of their back-to-school items online.

College students across the nation are getting more comfortable shopping online for back-to-school necessities. According to our survey, young millennials prefer shopping on desktops and mobile devices over browsing in store because they can compare all available options and they don’t have to deal with people. Tweet this: Millennials prefer shopping online because they can compare all available options

This year, clothing and electronics are at the top of their online back-to-school shopping lists, but they want to shop efficiently. Most millennials expect purchasing from 1-3 retailers will check off everything on their back-to-college shopping lists. Tweet this: Most millennials only expect to purchase back-to-school necessities from 1-3 retailers

Amazon is the go-to retailer for school shopping with 3 in 4 planning to purchase from the retail giant online. Tweet this: 3 in 4 plan to purchase back-to-school items from Amazon

Download the Back to College 2016: Online Shopping Trends to learn what you can expect from this year’s student shoppers.

Download the report

Topics: Reports Survey Retail