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Branding Brand named a "Cool Vendor" in Mobile App Development by Gartner

Posted by Branding Brand

on May 20, 2015 3:51:00 PM

GartnerCoolVendor

GartnerCoolVendor

Branding Brand has been named a “Cool Vendor” in Gartner’s “Cool Vendors in Mobile App Development, 2015” by Richard Marshall, Van L. Baker, and Jason Wong. The report evaluates five vendors who are solving the complex needs of app leaders through innovative and mobile-friendly solutions.

“We’re honored to be recognized as a Gartner Cool Vendor for mobile app development,” said Chris Mason, Branding Brand CEO and co-founder. “When brands work with us, they tap into our collective network of expertise–something that comes from having 200 clients and a platform that powers five million shopping experiences a day. Analyzing this data allows us to treat shopping as a science and ultimately, build better apps.”

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Topics: App Development, Apps

April Mobile Commerce Index Is Live

Posted by Branding Brand

on May 4, 2015 3:08:00 PM

Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase.

Rev_YOYIncreases

Since April 2014, smartphone conversion increased 31%; desktop conversion decreased 2%. 

The MCI also reveals that smartphone shoppers are preparing for warmer weather. Compared to Q1 2015, shorts purchases increased 148%, and sleeveless shirt purchases increased 83% as a percentage of all items ordered.

View Full Report

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Topics: MCI

Engaging Customers with the Apple Watch

Posted by Lindsay Kenders

on Apr 29, 2015 2:16:00 PM

We briefly discussed possibilities for engaging Apple Watch users last month, but now that the Watch is making its way onto the wrists of early adopters, it’s time to dive deeper into building strategies that drive engagement and conversion.

Apple Watch users are looking for personalization and convenience. They don’t want to go looking for information, they expect it to come to them.

Apple_Watch

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WEBINAR ALERT: Apple Watch for Retailers

Posted by Branding Brand

on Apr 23, 2015 9:00:00 AM

You're Invited!


Apple Watch for Retailers

 

Apple Watch for Retailers
Thursday, April 30, 1 PM EDT

Join Branding Brand CEO Chris Mason for an inside look at the new Apple Watch and what it means for retailers. Attendees will also hear from guest speaker Julie Ask of Forrester Research, Inc., who will introduce a list of to-dos for creating a clear mobile strategy in an increasingly complex world. 

Learn more and register  >

 

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Topics: Webinar

"A New Way to Say Hello" from Google

Posted by Lindsay Kenders

on Apr 22, 2015 10:38:00 AM

plan-phone-support

Google announced today that it plans to offer wireless cell services through a new program called Project Fi. By partnering with Sprint and T-Mobile, Project Fi has the ability to seamlessly transition from 4G LTE networks to Wi-Fi to provide the fastest service available without draining a device's battery.

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