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Hot off the iron.

April Mobile Commerce Index Is Live

Posted by Branding Brand

on May 4, 2015 3:08:00 PM

Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase.

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Since April 2014, smartphone conversion increased 31%; desktop conversion decreased 2%. 

The MCI also reveals that smartphone shoppers are preparing for warmer weather. Compared to Q1 2015, shorts purchases increased 148%, and sleeveless shirt purchases increased 83% as a percentage of all items ordered.

View Full Report

(read more)

Topics: MCI

Engaging Customers with the Apple Watch

Posted by Lindsay Kenders

on Apr 29, 2015 2:16:00 PM

We briefly discussed possibilities for engaging Apple Watch users last month, but now that the Watch is making its way onto the wrists of early adopters, it’s time to dive deeper into building strategies that drive engagement and conversion.

Apple Watch users are looking for personalization and convenience. They don’t want to go looking for information, they expect it to come to them.

Apple_Watch

(read more)

WEBINAR ALERT: Apple Watch for Retailers

Posted by Branding Brand

on Apr 23, 2015 9:00:00 AM

You're Invited!


Apple Watch for Retailers

 

Apple Watch for Retailers
Thursday, April 30, 1 PM EDT

Join Branding Brand CEO Chris Mason for an inside look at the new Apple Watch and what it means for retailers. Attendees will also hear from guest speaker Julie Ask of Forrester Research, Inc., who will introduce a list of to-dos for creating a clear mobile strategy in an increasingly complex world. 

Learn more and register  >

 

(read more)

Topics: Webinar

"A New Way to Say Hello" from Google

Posted by Lindsay Kenders

on Apr 22, 2015 10:38:00 AM

plan-phone-support

Google announced today that it plans to offer wireless cell services through a new program called Project Fi. By partnering with Sprint and T-Mobile, Project Fi has the ability to seamlessly transition from 4G LTE networks to Wi-Fi to provide the fastest service available without draining a device's battery.

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Google's "Mobile-Friendly" Update Could Impact Over 40% of Fortune 500 Websites (TechCrunch)

Posted by Branding Brand

on Apr 21, 2015 3:52:00 PM

Our Q1 2015 MCI report was featured in TechCrunch. See the excerpt below, or read the full story.

 

techcrunch-edited

As Google explains today, in order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device.

(read more)

Topics: Data, Press