Here's what our team is reading this week...
Like it or not, back-to-school shopping started months ago (The Street). Branding Brand's new consumer survey shares why millennials prefer online shopping, and why many are hesitant to purchase. Parents are turning to mobile for school supplies, and they’re spending the most on technology (AdWeek, RetailDIVE)
Luxury Daily reports that 49% of e-commerce purchases will come from smartphones in the year 2020, compared to total online retail commerce revenue at 29% in 2015. Growth will be attributed to the rise of in-store mobile checkout, and buy online/pickup at location options.
Macy's is testing a mobile tool that uses artificial intelligence to help customers get answers about the store they're in, which they would normally ask a sales associate (US News). The Company is partnering with IBM Watson and Satisfi to allow the system to evolve through customer use (Fortune).
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Lindsay Kenders, on 7/20/16 8:30 AM
We surveyed 1,001 millennials who plan to purchase back-to-school necessities online to understand why they prefer shopping on desktop and mobile sites and apps.
Get the Back to College 2016: Online Shopping Trends survey highlights.
At Branding Brand, we never want to stop learning. That’s why we started a new book club, which combines two of our favorite things: books and beers.
This month, we read Angela Duckworth’s “Grit: The Power of Passion and Perseverance,” which explains that although talent may help improve your skills faster, it’s ultimately grit that helps you achieve your goals.
We loved this book so much that we want you to have a copy, too!
Lindsay Kenders, on 7/19/16 9:00 AM
College students across the nation are getting more comfortable shopping online for back-to-school necessities. According to our survey, young millennials prefer shopping on desktops and mobile devices over browsing in store because they can compare all available options and they don’t have to deal with people.
This year, clothing and electronics are at the top of their online back-to-school shopping lists, but they want to shop efficiently. Most millennials expect purchasing from 1-3 retailers will check off everything on their back-to-college shopping lists.
Download the Back to College 2016: Online Shopping Trends to learn what you can expect from this year’s student shoppers.