What do the top three mobile sites in the e-tailing group's "Mobile Mystery Shopping Study" have in common? They're all powered by Branding Brand.
Announced this week, the new Mobile Customer Experience Index ranks 50 mobile sites against 168 metrics related to usability, branding, and merchandising. Sites are scored on a 100-point scale.
According to the study, the top three performing mobile websites are:
- American Eagle Outfitters (87 points)
- Sephora (84.5 points)
- Crate and Barrel (84 points)
"This is a great day for our clients, and we couldn't be more proud," said Chris Mason, Branding Brand co-founder and CEO.
Previously described by TechCrunch as "an under-the-radar company," Branding Brand has quickly captured the mobile commerce space in a retail landscape previously dominated by massive eCommerce platforms and established vendors. Despite entering 2010 with one mobile site, the Pittsburgh-based startup, formed by a group of Carnegie Mellon grads, now has over 100 brands in its portfolio and has never lost a client. In May, the company became the largest mobile provider to the Internet Retailer Top 500.
"We're fast, nimble, and our technology is unmatched," says Mason. "We're building the mobile railroad with our clients. It's about to get interesting."
ABOUT BRANDING BRAND:
Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including American Eagle Outfitters, Anthropologie, Carnival Cruise Lines, The Children's Place, Crate & Barrel, Dick's Sporting Goods, Eastern Mountain Sports, Eddie Bauer, GNC, Ralph Lauren, Sephora, Speedo, Steve Madden, Timberland, Tumi, and West Marine. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform provider in the industry. It is also a Google Commerce Search Partner and PayPal Channel Partner. For more information, visit www.brandingbrand.com.