Branding Brand today announced that it has installed the first working example of the new Google Wallet for mobile. The demo will be on display at the Google booth (#217) during the 2012 Shop.org Annual Summit from September 10-12 at theColorado Convention Center.
Branding Brand powers mobile commerce sites and apps for over 100 retailers worldwide. Today, a post on the Google Commerce blog announced Branding Brand as a platform partner.
The new version of Google Wallet improves mobile shopping by allowing users to quickly make purchases on their smartphones without entering lengthy credit card information. Shoppers can also authorize Google Wallet as their default payment method, enjoy instant payments without leaving the retailer's website, and log into merchant sites using their Google account.
"When it comes to mobile commerce sites, retailers often inherit infrastructure," said Chris Mason, co-founder and CEO of Branding Brand. "Our platform's ability to replace these building blocks with third-party modules means that you don't have to keep the old checkout your site was born with."
ABOUT BRANDING BRAND
Branding Brand powers mobile commerce sites and apps for the world's leading brands, including American Eagle Outfitters, Anthropologie, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Drugstore.com, Eastern Mountain Sports, GNC, Ralph Lauren, Sephora, Steve Madden, Timberland, Tumi, and West Marine. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform provider in the industry. It is also a Google Commerce Search Partner, Google Wallet Partner, and PayPal Channel Partner. For more information, visit www.brandingbrand.com.