Branding Brand Ranked #4 in Pennsylvania and #15 in Software Industry Job Creation by Inc. Magazine Hire Power Awards (Press Release)

Branding Brand, a mobile-commerce platform used by over 200 retailers, today received a 2013 Inc. Hire Power Award, recognizing private businesses that have generated the most jobs in the past three years. The award comes just weeks after Branding Brand was named a Top Workplace by the Pittsburgh Post-Gazette.


To determine company rankings, Inc. magazine reviewed job growth data from January 1, 2012 to June 30, 2013. During that time, Branding Brand generated 86 jobs, making it the fourth largest private business job creator in Pennsylvania. The company ranks 15th among top private business job creators in the US software industry.


Since June 30th 2013, Branding Brand has hired an additional 44 employees. The company is currently looking to fill 50 new openings, including software engineers, iOS and Android developers, project managers, account managers, and quality assurance testers (all listed at


"For the second year in a row, we are pleased to recognize the employers who are putting Americans back to work for a second time," says Eric Schurenberg, Editor-in-Chief of Inc. "The Hire Power Awards are the only awards that single out job creators. We think it's fitting to pay tribute to company founders not just for their business prowess but also for their immense contribution to the welfare of U.S. workers and the vitality of the U.S. economy." 


Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Costco, and Ralph Lauren. Founded in 2008 by three friends from Carnegie Mellon University, the company launched a mobile platform at the end of 2009 to seamlessly extend brands into optimized experiences for smartphones, tablets, and in-store. It is now the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit


Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit


Gilt, Sears Experience Higher Mobile Conversions in Build Up to Holidays (Mobile Commerce Daily)

Branding Brand, which develops mobile Web sites and apps for many of the leading retailers, reports that mobile conversions are inching up as user experiences improve.

Besides streamlining the checkout process, some of the other ways Branding Brand’s customers are driving mobile conversions includes slide-menu navigation, type-ahead search and caching for speed.

“Last holiday, retailer mobile conversion rates hovered around .77 percent,” Mr. Rahimi said. “As of July, this number is already at .85 percent.

“Mobile devices are getting better, and consumers are getting used to using them for shopping,” he said. “In addition, the more clients nurture their mobile site, the more conversion increases.”

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Branding Brand Named a Top Workplace (Pittsburgh Post-Gazette)

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Branding Brand Rides M-Commerce Wave To $9.5 Million Series B (TechCrunch)

You may not be familiar with the m-commerce vendor known as Branding Brand, but you’ve likely encountered its work. The company, which is today announcing a $9.5 million Series B, powers the mobile e-commerce sites and apps for more than 200 of the top retailers worldwide, including American Eagle Outfitters, Costco, Ralph Lauren, Sephora, Calvin Klein, Crate & Barrel, Nasty Gal, Kate Spade, Bath & BodyWorks, Brookstone, The Children’s Place, Steve Madden, Timberland, Tommy Hilfiger, Dick’s Sporting Goods, and dozens of others.

The new funding round was led by existing investor Insight Venture Partners, and includes repeat investment from CrunchFund (disclosure: TechCrunch was founded by Michael Arrington, who also founded CrunchFund) and Lead Edge Capital. It also includes participation from new investor eBay Enterprise. This brings Branding Brand’s total funding to date to $17 million.

The Pittsburgh-based company was founded in 2008 by three friends from Carnegie Mellon University, Joey Rahimi, Christopher Mason, and Christina Koshzow. In 2009, they launched their first product with the debut of a mobile platform that allowed brands to reach consumers on mobile devices and in-store. Since then, Branding Brand has seen 100 percent year-over-year growth, has been named to the Inc. 500 for its three-year growth of 1,302 percent, and is now the top mobile platform provider to the Internet Retailer top 500, with four times as many clients as the No. 2 vendor. Today, the company sees nearly $1 billion in transactions running through its platform, up from $60 million in 2011.

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