Consumers in Ohio, Indiana, West Virginia, Louisiana, and South Dakota know a good deal when they see one. Retail’s largest mobile commerce platform, Branding Brand, today released the results of its Mobile Commerce Index for Cyber Monday 2014, ranking these five locations as the highest-converting states for mobile shopping.
According to sales performance data from a sample of 35 North American retailers running on Branding Brand’s platform, mobile devices (smartphone and tablets combined) produced a total of 2,280,988 visits, 80,707 orders, and $7,407,412 in revenue on Cyber Monday. In addition, mobile devices generated:*
- 47% of all online visits (63% iOS; 35% Android; 2% Other**)
- 33% smartphones
- 14% tablets
- 32% of all online orders (66% iOS; 32% Android; 2% Other)
- 18% smartphones
- 14% tablets
- 29% of all online revenue (75% iOS; 24% Android; 1% Other)
- 14% smartphones
- 15% tablets
*The above numbers do not include data from Branding Brand apps.
**Other includes Windows, BlackBerry, and other operating systems.
Compared to 2013, Branding Brand’s Mobile Commerce Index showed the following year-over-year increases for the same 35 retailers:
- Mobile market share of all online visits increased 24%
- Mobile market share of all online orders increased 55%
- Mobile market share of all online revenue increased 71%
Mobile shopping visits peaked at 9 p.m. EST, while mobile revenue surged at 10 p.m. EST. Additional reports on the Holiday 2014 retail period are available at blog.brandingbrand.com.
About Branding Brand: Branding Brand powers mobile commerce sites and apps for over 200 of the world’s leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into consumer-friendly smartphones, tablets, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.
About the Mobile Commerce Index: The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for Apple, Android, and other mobile devices. Issued monthly at blog.brandingbrand.com, the Index identifies e-commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand is responsible for the mobile websites and apps of over 200 major retailers around the world.
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