Looking for Love: February's Top Mobile Searches

What were the top mobile searches on retail sites? Check out this word cloud for a sneak peek at our February Mobile Commerce Index report, out next week.


Topics: Trends

Desktops Down, Tablets eh, Smartphones UP

Our January MCI report is featured in Internet Retailer! Keep reading below, or click here for the original article



The smartphone is the rising star in online commerce for retail clients of m-commerce technology provider Branding Brand. In share of visits and revenue, desktop figures are slipping while smartphone figures are jumping.

Consumers continue to shift Internet activities from desktop and laptop computers to mobile devices, especially smartphones. The latest mobile commerce data from m-commerce technology provider Branding Brand shows that the trend in retail toward mobile shopping is plowing ahead.

In January 2015, mobile devices generated 53% of a total 157 million online visits, an 18% increase from January 2014, when smartphones and tablets generated 45% of a total 155 million online visits, according to the monthly Branding Brand Mobile Commerce Index, which tracks 50 of the vendor’s more than 200 retailer clients. Comparing January 2014 to January 2015, the share of visits on desktops and laptops dropped from 55% to 47%, the share for tablets dropped 17% from 18% to 15%, and the share for smartphones jumped 41% from 27% to 38%, the index finds.

The revenue figures tell a similar story, with a tablet twist. Comparing January 2014 ($355 million total revenue) to January 2015 ($364 million total revenue), the share of revenue on desktops/laptops dropped from 81% to 76%, the share for tablets inched up from 11% to 12%, and the share for smartphones soared from 8% to 12%, the Branding Brand index says. Overall, mobile commerce revenue jumped from 19% to 24% of total web sales.

Conversion rates were up across the board. Comparing January 2014 to January 2015, the conversion rate on desktops/laptops inched up 3% from 3.03% to 3.13%, the conversion rate on tablets increased 10% from 2.04% to 2.24%, and the conversion rate on smartphones jumped 30% from 0.76% to 0.99%, the index says.

Topics: Trends Report Media Coverage Company

Smartphones Grabbed 41pc more Online Visits in January

Our January MCI report is featured in Mobile Commerce Daily! Keep reading below, or click here for the original article



While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.

Branding Brand’s Mobile Commerce Index tracked online visits, along with conversion rates and revenue through the month of January 2015 and compared numbers to January 2014. Tablet traffic and conversion also grew, though these numbers do not compare to smartphone growth, pointing to the main channel of interest that marketers should focus in on.

“The future of mobile commerce will be heavily focused on optimization and personalization,” said Joey Rahimi, CIO and co-founder of Branding Brand, Pittsburgh. “A few years ago, mobile was solely about enablement.

“Today, retailers are saying, ‘I have a smartphone site; now what?’” he said. “Whether it’s responsive or channel-specific, simply having a site isn’t enough.”

Smartphones, desktop and tablets
As far as online visits, desktop lost 15 percent and tablets lost 17 percent of their market share in the last year, while smartphones gained 41 percent.

Revenue numbers are even more in the favor of smartphones.

Regarding conversion, in January 2015, the average mobile conversion across all industries as 1.62 percent, a 16 percent increase from last year and a 30 percent year over year change in growth rate.

Desktop gained a mere 3 percent change in growth rate in conversion, while tablet outscored desktop with a 10 percent increase.

Desktop lost 6 percent of its market share in online revenue, while smartphones gained 50 percent and tablets gained 9 percent. Mobile in general grew from 19 percent of revenue in January 2014 to 24 percent in January 2015.

Therefore, mobile devices generated 24 percent of all online revenue, which is a 26 percent increase since January 2014. Smartphone revenue alone grew from 8 percent to 12 percent.

Mobile shopping
Throughout January 2015, daily smartphone and tablet visits peaked at 9pm EST. Revenue peaked at 10pm for smartphones and 9pm for tablets, proving that the most traffic occurs just before consumers retire to bed.

As far as days of the week, Sundays produced more visits and revenue than any other day of the week for smartphones as well as tablets in January 2015.

The Branding Brand Mobile Commerce Index (MCI) is a collection of data on retail Web sites specifically designed for mobile devices. Each month at Blog.BrandingBrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty and home goods.

Branding Brand’s platform powers mobile Web sites and apps of more than 200 retailers globally.

“For the first time, retailers are coming to Branding Brand post-launch, looking to optimize what they already have and tap into the collective knowledge over 200 retailers,” Mr. Rahimi said. “Optimizations, via A/B and multivariate testing is relatively new on desktop sites, which means it is completely foreign on mobile.

“Over the last few months, we’ve launched more than 1,000 optimizations on non-Branding Brand sites that guarantee increased conversion.”

Topics: Trends Report Media Coverage Company

January Mobile Commerce Index Is Live

Smartphone's share of total online revenue increased 50% from January 2014 to January 2015, according to Branding Brand's January 2015 Mobile Commerce Index. Smartphones experienced the largest year-over-year conversion increase of 30%, leaving desktop trailing behind with a year-over-year increase of 3%.

To download the full 6-page report, click here!




Topics: Trends Report