Lindsay Kenders, on 3/27/15 2:37 PM
Lindsay Kenders, on 3/11/15 2:19 PM
Apple wearables are on the horizon, giving retailers even more opportunities to connect with their customers.
On Monday, Apple announced that its first wearable - the Apple Watch - will be available on April 24. The Watch can send and receive calls, texts, reminders, and alerts. It can connect with the 75 percent of iOS devices on the market today that are running iOS 8, according to Apple’s App Store. Currently, Watch apps require an iPhone app.
"Consumers are increasingly expecting technology to keep up with the pace of their lives," explained Branding Brand's Director of Product Anna Lawrence. "The balance most retailers will need to master is how to offer engaging content and functionality at the right time and the right place."
Previously, Apple Pay required iPhone 6 or 6 Plus; however, Apple Watch enables Apple Pay for iPhone 5 and later, which allows even more iOS users to use contactless payments.
If you already have an iOS app, consider these options for your on-the-go users:
Do you have beacons or a retail associate app? Simplify the shopping experience with enhanced features, like:
If you don't already have an iOS app, contact us. We'll help get you on the market.
In February 2015, smartphones generated 40% of total online visits. Smartphone's share of total online revenue increased 55% from February 2014 to February 2015. View the entire report here.