Why It's More Important Than Ever to Have an App

Fake apps appear in the App Store for retailers, including Pandora, Big Lots, Payless, and more.The App Store currently houses fake apps for Big Lots, Dollar Tree, Pandora, Payless, and more, and the list is growing.

UPDATE: Apple removed some fake app offenders from the App Store that are pictured below. Check out where this story has been covered:

RELATED: How Shoppers can Spot a Fake App Before It's too Late

Apple, we have a problem.

There’s an unsettling trend that’s happening in the App Store, and it’s targeting the retail industry and everyone involved, including shoppers.

Recently, there’s been a surge of fake apps parading around as real retailers and ruining the reputation that brands have established. Even worse, some developers are using Apple Search Ads to promote the unverified shopping apps.

According to the Branding Brand Index (BBI), 2 in 3 retailers don’t have an iOS or Android app, leaving plenty of opportunities for others to represent them in the app stores.

Who’s directly affected?

This can happen to any retailer at any time, and those who are choosing not to build apps, are quickly finding that if they don't, someone else will. Currently, imitation apps appear in the App Store for New Balance, Nike, Pandora, UGG, Coach, and many others. Retailers, like Dillard’s and Dollar Tree, are seeing backlash from their loyal customers trying to download what they believe is the brand’s official app.

The fake Dillard's app in the App Store with numerous 1-star reviews.

The fake Dillard's app uses the retailer's branding and site content to make the mobile app look real.

One of the 1-star reviews reads:

"Ads? Really? I can't even browse without an ad popping up every other click. It's ridiculous. You'd think this is some low end app made by a teenager to make some cash. Come on Dillard's. You can do better."

Unaware that these are not real apps, shoppers don't understand why their favorite retailers are leaving them feeling disappointed, confused, and angry.

The fake Big Lots app appears in a Search Ad for "Dollar Tree."

An imposter Big Lots app is promoted when searching "Dollar Tree," and the first organic result is a fake app.

These imposter apps are also appearing in Search Ads for both generic and branded keywords. For example, the imitation Big Lots app appears when searching for Dollar Tree, giving the illusion that these apps are the real deal.

Not only are retailers compromised by copycat apps, but their integrity is also at risk by the app developers using their brand name, like Nordstrom Outlets and Zappos Retail, Inc.

How does this affect shoppers?

86% say they download shopping apps at least once a month to purchase products. However, shoppers are quickly finding that not every app will let them accomplish this simple task.

According to the New York Post, one shopper nearly lost $200 trying to purchase from the fake Dillard's app, but payment was rejected.

Many complain that they can’t navigate these apps due to relentless pop-up ads, which is making them feel frustrated and averse to the retailer.

How is this happening?

Due to Android’s lax stance on app submissions, unverified apps used to be an Android-only problem, but times have changed.

In the past, Apple’s thorough review process has made it difficult for fake apps to fall through the cracks and get into the store, but spammy apps started to slip through the cracks in September.

Although there’s little indication of what these app developers hope to achieve by impersonating other brands, it’s costing retailers their relationships with customers. It seems inevitable that app stores will need to follow the example of popular social networks and verify both developer accounts and their apps.

What does this mean for retailers?

Apps are no longer optional. Shoppers prefer apps over websites because they’re faster and more convenient, so you can expect that shoppers will turn to apps to purchase gifts during the biggest shopping season of the year.

As the holidays approach, it’s more important than ever to represent yourself because if you’re not, someone else will. It’s the only way to deliver the experience your customers both want and deserve.

Don't let your brand be represented by an imposter. Talk to one of our experts about launching a mobile app.
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Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Solutions Apps Fake Apps

This Week at Branding Brand: October 22-28


Spotted in #Southside 🍂 #AutumnVibes #Pittsburgh #412 #ABranderWasHere #steelcitygrammers

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Topics: Company

Retail News You Need to Know: October 10-28-16

Weekly News Roundup

Here's what our team is reading this week... 

E-Receipts Only
Will paper receipts become a thing of the past? An increasing number of top retailers, including Tesco, are signing up to offer digital receipts instead (BBC, Gizmodo).

Major Outage Aftermath
100,000 connected internet-of-things devices with weak security enabled an attack that left major websites like Twitter, Spotify, Shopify, and Airbnb, inaccessible last Friday (TechCrunch, Mashable). Will people dumb-down their home devices (Financial Times)?

Air Pods Delayed
Don't expect Air Pods to be available in October (TechCrunch). Apple says it needs more time to release its wireless earphones to the public, but won't say why (Business Insider, Mashable).

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Topics: Trends

From Retail Woes to HO-HO-HO$: Consumer Survey Predicts Strong Holiday Sales

Preview the holiday shopping survey on SlideShare.

Holiday sales off to a slow start? Take comfort. Shoppers are planning to spend more than they did last year; they just haven’t started yet.

Despite slow third-quarter sales growth and declines reported by retailers like Abercrombie, Apple, and Under Armour, a new survey shows that 96% of consumers plan to buy more online than they did last year.

The survey from Branding Brand, a developer of apps and sites for over 200 major retailers, also found that 43% of shoppers won’t start looking for gifts until November, with 4% saying they won't purchase their last gift until January. The findings support another recent survey by Deloitte, which suggests online shopping could make holiday history this year.

“The holiday shopping window is quite different than the industry leads on,” said Chris Mason, CEO and co-founder of Branding Brand. “‘Christmas Creep’ begins earlier every year, but November is when shopping truly starts for most people.”

A copy of the complete Branding Brand Holiday Consumer Survey is available for download and answers additional questions about how shoppers plan to browse and buy, including:

  • Is Facebook or Pinterest king when it comes to finding gift ideas?  
  • Where do consumers plan to shop?
  • How much will they spend on holiday gifts?


About Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the behaviors of today’s digital consumer. This survey was conducted online on October 12 with 1,000 respondents, ages 18-44, who plan to shop for holiday gifts. Branding Brand’s previous consumer survey about Samsung Galaxy Note7 has been widely featured by international media outlets.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”


Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 


Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.


Topics: Trends Survey Holiday Company Press Release

New Apps in the BBI: Edible Arrangements


The Branding Brand Index measures e-commerce experiences using data from the shopper's perspective. To build out their Omnichannel strategy, Edible Arrangements, 72 BBI launched Android and iOS mobile apps. Using BBI data, let's explore how these new apps are performing. 

Marketing & Engagement
Apptopia cited 139,000 active iOS users and 2,260 active Android users for Edible Arrangements' new apps last month. 

To increase Android downloads, a modal appears on its mobile site advertising an exclusive in-app promotion. The pop-up hurts the user experience—it's unattractive and inhibits access to the site. However, the brand uses both iOS and Android app banners on its mobile sites—an effective way to cross-promote e-commerce channels. 

Edible Arrangements could benefit from a more organic promotional strategy to boost app visibility. Our survey results find that Facebook is the most common way people discover new apps. Appearing in the user's News Feed, Facebook app ads are more natural to a consumer than a pop-up advertisement. 

With colorful images and icons, both apps are aesthetically pleasing. They feature an interactive Gift Finder that matches users with products based on price range, occasion, and kind of fruit—along with a conveniently placed in-app store locator. 

Android automatically enables push notifications, but Apple does not. After downloading on an iPhone, the app requests permission to send push notifications. The language used to ask for permission is generic and doesn't explain how push notifications would benefit the shopper. 

While there is room for improvement, thumbs up to this brand for improving their Omnichannel strategy by adding mobile apps to their shopping experience. 

See how you can optimize your e-commerce channels.
Explore the BBI

Topics: BBI Solutions Apps

5 Retailers Who Boosted Their BBI Scores

These retailers saw the most dramatic BBI score increases by optimizing their digital shopping experiences.

The Branding Brand Index measures brands' e-commerce experiences based on data from the shopper's perspective. The following retailers made the largest strides in improving their e-commerce channels.

Kitchen Collection, 69 BBI
This brand increased their overall score by 10 points through improvements in the Usability, Marketing, and Engagement categories. Specifically, they optimized their mobile layout and font size to create a more user-friendly site. 

Academy Sports + Outdoors, 81 BBI
Increasing their overall BBI score by 9 points, this retailer improved their performance in the Omnichannel, Marketing, and Performance categories. The brand refined its Omnichannel strategy by adding an In-Store Product Availability search across devices.

JoS. A. Bank, 76 BBI
Optimizations in several BBI categories contributed to this brand's 8-point score increase. Specifically, the retailer improved in the Marketing & Engagement category by adding Live Chat and "Back to Top" buttons across devices. 

The Golf Warehouse, 78 BBI
This retailer recently added HTTPS Coverage across its e-commerce channels, which contributed to an overall 8 point increase. Falling under the Performance category in the BBI, HTTPS Coverage protects shopper's sensitive information. 

Lamps Plus, 69 BBI
Lamps Plus made small improvements in the Usability, Performance, and Content categories that increased their overall BBI score by 7 points. The brand's newly optimized mobile site created a more readable, tappable, and intuitive user experience that significantly contributed to their overall score increase. 

How can you boost your BBI score? 
Explore the BBI

Topics: BBI

Top 10 Retail Trends You Need to Know: October 2016

In October, we said goodbye to the Galaxy Note 7 and hello to Google's Pixel and Mastercard's Selfie Pay.

Industry Trend #1
Holiday forecast
Good news retailers: Citing higher income and confidence levels among consumers, the NRF predicts strong holiday sales this year. 
Read more

Industry Trend #2
Black Thursday
Breaking the current trend, Mall of America will close on Thanksgiving Day so employees can spend time with family. 
Read more

Industry Trend #3eBay launches ShopBot
To appeal to millennials, eBay launched a chatbot using AI technology. The bot can communicate with a shopper via talk, text, or image.   
Read more

Industry Trend #4
Swiping left
The "Tinderization" of retail is making it harder for brands to attract and retain customers due to shrinking attention spans and lack of loyalty. 
Read more

Industry Trend #5
Kohl's Pay
Building out its new omnichannel strategy, Kohl's debuted Kohl's Pay, which connects the brand's loyalty and rewards programs.
Read more

Industry Trend #6
Payment via selfie
Mastercard launched Selfie Pay in Europe, a groundbreaking new payment method that could redefine how we purchase on mobile.  
Read more

Industry Trend #7
New Google gadgets
Google announced several new products, including Google Home, VR accessories, and Pixel—the company's first in-house smartphone.  
Read more

Industry Trend #8
Bye, Note7
After failing to resolve the device's battery explosions, Samsung discontinued the Galaxy Note7 smartphone.  
Read more

Industry Trend #9
Hello, Pixel
Samsung has trust issues. Our consumer survey found that 40% of current Samsung users will switch to Google's Pixel or Apple's iPhone in the future.  
Read more

Industry Trend #10
App Store ads
Just in time for the holiday, Apple launched its long-awaited Search Ads in the app store, emphasizing that mobile apps are an e-commerce necessity.  
Read more

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Topics: Trends

New Launch: Omaha Steaks iOS App

The Omaha Steaks iPhone app includes new features, like gifts, custom cooking directions, steak and cooking timer, recipes, rewards, and scan to buy.

Congratulations to the team at Omaha Steaks on its brand new iOS app!

The Omaha Steaks iPhone app includes new features, like gifts, custom cooking directions, steak and cooking timer, recipes, rewards, and scan to buy.

In a press release, Senior Vice President and Family Owner of Omaha Steaks Todd Simon said:

It’s the complete experience for anyone who loves to make, eat and share great food. Our new app makes it easy to shop for and cook the perfect meal with step-by-step cooking instructions including different cooking methods and timers to create the perfect meal every time.

Want to optimize or launch your own app?
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Topics: Solutions Apps Company Client

This Week at Branding Brand: October 15-21


Monday mornings call for furry friends ✨ #DogsofBB #BranderLife #Coco

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Topics: Company

Retail News You Need to Know: October 10-21-16

Weekly News Roundup

Here's what our team is reading this week... 

Activating Apps
Retailers who activate digital experiences like chatbots, VR, AI, and apps will be in a better place in the next 5 years than competitors (Glossy). Nordstrom’s starting now with new app updates (Retail TouchPoints).

‘Swipe-right’ Retail
The “Tinderization” of retail is a real thing because of consumers’ shrinking attention spans (Business Insider).

eBay’s Shop Bots
eBay wants millennials to think beyond its traditional auction platform (Wall Street Journal). That’s why the company’s new shop bots may play a key role in building its new brand (TechCrunch, CNET)

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Topics: Trends

[PRESS] USA Today: OK Google: Will Pixel be a hit?

Pixel USA TodaySource: USA Today

USA Today featured Branding Brand's consumer survey in a report about the new Google Pixel smartphone. 

Here's an excerpt: 

Four out of 10 Samsung customers say they won't buy another phone from Samsung, according to Branding Brand, a mobile e-commerce platform. Of those switching from Samsung phones, 8% say they plan to buy a Google Pixel, while 30% said they would choose an iPhone and 62% said they would go with another Android phone.

Read the full story here.


Topics: Trends Survey Media Coverage Company

Exclusive BBI Case Study: Target

Mass merchant Target could use a boost in omnichannel and performance, according to the Branding Brand Index.

The Branding Brand Index allows you to not only compare competing brands at a glance but also deeply analyze a retailer's e-commerce experience. To unpack what the BBI has to offer, let's zoom in on Target—a retailer with big e-commerce plans in the works

At a glance
Target, 73 BBI

  • Highest-scoring categories: Usability, Merchandising, Engagement
  • Lowest-scoring categories: Omnichannel, Performance

Thumbs up
Target's e-commerce channels are intuitive and simple to navigate. With bold, contrasting colors and optimized layout across devices, it's no surprise that Target scores highly in the Usability category.

Although Target doesn't score highly in the Omnichannel category, the company offers buy online, pick up in store (BOPIS) across all of its e-commerce channels. 86% are interested in BOPIS as part of a retailer's app.  Target's incorporation of this feature across devices gives the company an edge as retailers adopt personalized, consumer-oriented strategies

Thumbs down
The brand scores low in Omnichannel due to a lack of Android and iOS app banners on it's mobile site. This is a missed opportunity for Target—72% were made aware of a retailer's mobile app on the retailer's website. Omnichannel calls for a seamless experience across channels, and missing app banners hinder this. 

Target doesn't need another data breach catastrophe. Based on BBI analysis, the brand is overdue for HTTPS improvements that protect user data on sensitive pages, such as account or checkout. 

Looking forward
Last holiday, Target's aggressive e-commerce initiatives paid off against competitors but didn't meet the predicted results overall. Recently, the retailer announced it will spend upwards of $2 billion a year to boost e-commerce growth starting in 2017. With this BBI case study in mind, it'll be interesting to see how Target's channels perform this holiday.

See how your brand scores in the BBI.  
Explore the BBI

Topics: BBI

[PRESS] Forbes: Google Pixel XL, Nexus 6P Stalk Galaxy Note 7 Demise

Google PixelSource: Google

Forbes featured both surveys Branding Brand conducted related to the Samsung Galaxy Note7 recall. 

Here's an excerpt: 

New survey not encouraging for Samsung: a new survey may be good news for Google (via TechCrunch) at Samsung’s expense. “The fall of the Galaxy Note 7 has Samsung’s smartphone customers seeking new brands,” the October 13 press release from e-commerce firm Branding Brand said.  The survey, conducted October 11-12, said 8% of those surveyed will buy a Google Pixel, a change since the original survey published on September 23. That’s surprising, considering the Pixel was just announced and still has relatively little exposure.

The newer survey also said that 40% of current Samsung consumers say “they won’t buy another phone from the brand — that’s a 6% increase since the first week of the phone’s U.S. recall on Sept. 15,” according to Branding Brand’s press release, titled “Google Pixel Takes a Bite Out of Samsung’s Declining Consumer Base.”

Results of the survey included:

–8% will buy a Google Pixel (new since original survey).

–30% will switch to iPhone (down from 34%).

–62% will go with another Android phone (up from 57%).

Read the full story here.

Topics: Trends Survey Media Coverage Company

[PRESS] CNET: 40% Won't Buy Another Samsung Phone

Samsung Galaxy Note7Source: CNET

CNET's column, Technically Incorrect, features Branding Brand's Samsung consumer survey in a report about the Galaxy Note7 recall. 

Here's an excerpt: 

I therefore wonder about a new survey that suggests a large proportion of Samsung customers will never buy another Samsung phone again.

Or at least they say they won't.

Conducted with 1,000 people by e-commerce platform Branding Brand, the surveymined respondents' feelings on October 11 and 12.

A fulsome 40 percent said they were done with Samsung phones, after the company managed to turn a problem into a debacle.

Read the full story here.

Topics: Trends Survey Media Coverage Company

[PRESS] PC Magazine: Samsung Smartphone Owners Eye iPhone, Google Pixel

Samsung Galaxy Note 7Source: PC Magazine

PC Magazine featured Branding Brand's Samsung consumer surveys in a report about the Galaxy Note7 recall. 

Here's an excerpt: 

A new survey from e-commerce firm Branding Brand found that 40 percent of people who currently own a Samsung device say they won't buy another phone from the Korean electronics giant.

The majority, 62 percent, plan to go with another Android phone for their next purchase, while 30 percent say they plan to switch to the iPhone and 8 percent could buy a Google Pixel.

Read the full story here.


Topics: Trends Survey Media Coverage Company

[PRESS] IBT: Disgruntled Samsung Customers Won't Buy Phones, Survey Says

Samsung storeSource: International Business Times

International Business Times featured Branding Brand's Samsung consumer surveys in a report about the Galaxy Note7 recall. 

Here's an excerpt: 

According to 9To5Google, mobile e-commerce platform, Branding Brand launched a survey recently to find out the consumer trends resulting to Samsung’s Galaxy Note 7 fiasco. The survey was carried out by interviewing U.S.-based consumers who currently own a Samsung handset. 

Based on the survey, 40 percent of the 1020 interviewed consumers said that they are not buying another smartphone from Apple’s biggest rival again. Out of these disgruntled consumers, 46 percent admitted that they are new clients, which means they made the big switch in the recent years. The remaining percentage (54 percent), however, have been patronizing Samsung products for a very long time now. 

Read the full story here.


Topics: Trends Survey Media Coverage Company

This Week at Branding Brand: October 8-14


Ready to take on the week like 💪 #BrandersOrNinjas #MondayMotivation #BBOfficeArt

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Topics: Company

[PRESS] 9to5Google: Google’s Pixel will Benefit from Samsung Woes

Note7 and PixelSource: 9to5Google

9to5Google featured Branding Brand's Samsung consumer surveys in a report about the Galaxy Note7 recall. 

Here's an excerpt: 

The interactive marketing firm Branding Brand recently launched a survey which aimed to better analyze the waves in consumer trends caused by the infamous destiny of Samsung’s unfortunate flagship phone. The survey, first reported on by BGR and TechCrunch, mainly contains two interesting tidbits.

The first one is a direct blow to Samsung; of the 1020 US-based consumers interviewed (all of which owned handsets made by the Korean company) a whopping 40% said that they would not consider buying another phone from them in the future. Not just another Note, then — if Samsung doesn’t just ditch the lineup for good first, that is — but another smartphone from them altogether; a figure growing from the 34% of a slightly older survey.

Read the full story here.


Topics: Trends Survey Media Coverage Company

Retail News You Need to Know: October 10-14

Weekly News Roundup

Here's what our team is reading this week... 

Note7 Pulled
Samsung discontinued its Galaxy Note7 smartphone (Washington Post). A survey of Samsung consumers by Branding Brand found that 40% will switch brands. Of them, 8% say they'll get a Pixel, and 30% will go with an iPhone (TechCrunch, BGR, FORTUNE).

Ads in App Store
Apple’s long-awaited search ads have launched. A few stats: 65-80% of app installs happen after App Store or Google Play searches (Venture Beat). And, consumers spend 87% of their time in apps, but download on average 0-1 app per month (AdAge)

Use It, or Bot It
Bots help brands be part of customers' conversations (Venture Beat, Retail Week). Foreign language learning tool, Duolingo, allows users to get closer to the experience of two-way conversations with chat bots (TechCrunch)

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Topics: Trends

New Apple Search Ads Are Changing the Way People Find Mobile Apps

Search Ads are significant for retailers because iPhone and iPad shoppers—particularly those who browse and buy in apps—are more valuable.Source: Apple

Remember the days (specifically back in 2000) when Google introduced the world to AdWords and instantaneously changed websites from a nice-to-have to a must-have? The company did it again last year with apps when it launched Search Ads for Google Play.

Something big is happening again. Only this time, Apple is taking a page out of Google’s book.

App Store Search Ads

Why is it so significant that Apple joined in the app ad revolution when Google Play has had it for over a year? Because for the majority of retailers, iPhone and iPad shoppers—particularly those who browse and buy in apps—are more valuable. They spend more money per visit and convert more often.

With both major app stores featuring paid search ads, mobile apps are no longer a bonus; they’re a necessity.

Current state of mobile app promotion

Retailers often turn to social media to get the word out about their apps, but a paid mobile app ad is a better and easier way to remarket and increase your mobile app downloads for this year’s biggest shopping season.

Currently, Facebook is king of app discoverability, where 80% recall seeing an ad for a retailer’s mobile app, but according to Apple, over 65% of downloads come directly from a search on the App Store, which makes a strong case for paid ads.

How Search Ads work

Creating a mobile app search ad for iPhone and iPad apps is very simple because the App Store uses the metadata you already provided for your app to generate the ad. All that’s left for you to do is set your budget. Search Ads runs on a cost-per-tap price model, so you only pay when someone interacts with your app ad.

“It’s more important than ever to make sure the information you provide in your metadata is the best representation of your app,” Apple says. “The quality of your metadata matters for another reason, too. In Search Ads, relevance takes priority over bidding.”

The company isn’t the only one who depends on a well-crafted app description. Users rank it as one of the top 3 deciding factors when downloading a mobile app.

Finding the right audience

In addition to keywords, choose who should see your ad by using filters for age, gender, and geographic location and whether you want your paid campaign to focus on attracting new customers or target a mix of new users and people who already have your mobile app.

Apple’s Search Match automatically pairs ads to users searching for apps like yours. Fear not, iOS owners. There’s no user tracking or data sharing with Search Ads, including HealthKit data.

Who’s already on board?

Boxed Wholesale, RetailMeNot, and Yelp Eat24 are already using Search Ads to boost their mobile app discoverability.

E-Retailers of all industries have already started making their way onto the paid app ad scene, including Amazon, Gilt, and Rue La La, and by the looks of it, they’re going after both generic and branded keywords.

A search for "Dollar Tree" in the App Store returned a Search Ad for the fake Big Lots mobile app.Unfortunately, developers creating fake shopping apps are also taking advantage of Apple's new Search Ads. Imposter mobile apps are flooding the App Store and hijacking the names, likeness, and content of top retailers, including Nike, Converse, Pandora, and more. 

Not only are the imitation apps appearing for non-branded terms, but they're also showing up for branded keywords, making it imperative for retailers to represent themselves in app stores.

Contact us to learn more about Search Ads, fake apps, and how we can help.

Let’s make your mobile app discoverable.

Topics: Trends Solutions Apps Marketing

[PRESS] BGR: Survey Says 40% of Users Won't Buy Another Samsung Phone

BGR Note7Source: BGR

BGR highlighted Branding Brand's Samsung consumer surveys in a feature today. 

Here's an excerpt: 

E-commerce solutions provider Branding Brand just conducted a new survey between October 11th and October 12th following the official discontinuation of Samsung’s problematic Galaxy Note 7. The firm surveyed 1,020 US-based consumers who all owned Samsung phones, and it sought to determine how the company’s Note 7 fiasco impacted their future purchasing plans.

40% of current Samsung phone owners said that they would not buy another Samsung phone in the future. That figure is up from the 34% who made a similar claim in the company’s first survey. Branding Brand said that 46% of respondents had become Samsung smartphone users within the past two years, while more than half — 54% — had been loyal Samsung phone owners for three years or more.

Of those who said that they would not be purchasing another Samsung phone moving forward, 8% said they now plan to purchase one of Google’s new Pixel phones and 70% said that whatever new phone they purchase will still be an Android phone. Meanwhile, 30% said they plan to leave Android altogether and buy an iPhone.

Read the full story here.


Topics: Trends Survey Media Coverage Company

[PRESS] FORTUNE: Samsung Has a Plan to Keep Galaxy Note7 Owners

Samsung Note7Source: FORTUNE/AP

FORTUNE featured Branding Brand's consumer survey data in a story about how Samsung plans to incentivize Galaxy Note7 customers into staying with its brand.  

Here's an excerpt: 

The risks are high for Samsung now. The company iswatching shareholders lose trust in its ability to rebound, and according to recent data from research firm Branding Brand, 40% of existing Samsung customers aren’t planning to buy another smartphone from the company. Nearly a third of Samsung converts will buy an iPhone.

The decision to offer a larger credit on another Samsung purchase might be an attempt by the company to hedge against customer losses. Samsung is ostensibly hoping that by offering customers four times what they would get by buying an iPhone in place of the Galaxy Note 7, they’ll stick with Samsung’s devices.

Read the full story here.


Topics: Trends Survey Media Coverage Company

[PRESS] TechCrunch: Google Pixel Benefits from Samsung’s Note 7 Brand Damage, Survey Finds

PixelSource: TechCrunch

Today TechCrunch ran a feature about Branding Brand's second Samsung consumer survey.  

Here's an excerpt: 

Samsung is hoping to keep its customers with incentives, including a $100 credit for Note 7owners who stick with a Samsung device as their replacement hardware. But carriers are leaving the door open for buyers to pick whatever kind of smartphone they want instead. A new survey conducted by e-commerce agency Branding Brand suggests that a decent number may end up moving to other brands, and Google’s new Pixel phones could get a sizeable early bump for its new premium approach to in-house designed hardware.

Of those surveyed, which include 1,000 Samsung smartphone owners (of any devices, not just the Note 7), has found that 40 percent of respondents won’t buy another device from the manufacturers, which represents a 6 percent increase in the number of buyers looking elsewhere compared to the first time Branding Brand ran this survey just after the first Note 7 recall.

Of that group, 8 percent of those planning a switch will buy a new Google Pixel (which wasn’t yet announced when the first survey was conducted), and 30 percent will switch to iPhone, with the remaining 62 percent saying they plan to go to another Android maker. Compared to the original survey, those considering iPhone dropped 4 percentage points, which means Pixel is looking like a legitimate premium competitor to some at least, alongside iPhone and Samsung’s top-tier hardware.

Pixel still represents a very small percentage of buyer choices in the survey, of course, but the fact that it’s tipping the scales at all already represents a kind of victory for Google and its marketing efforts around the device. I still don’t think Pixel will make a sizeable dent in the premium smartphone market this year, but Note 7 woes could help it make a stronger showing than it would have otherwise.


Read the full story here.


Topics: Trends Survey Media Coverage Company

Survey: Google Pixel Takes a Bite Out of Samsung’s Declining Consumer Base

Google Pixel smartphones
Source: Google

The fall of the Galaxy Note7 has Samsung’s smartphone customers seeking new brands. Now, 40% of current Samsung consumers say they won’t buy another phone from the brand — that’s a 6% increase since the first week of the the phone’s U.S. recall on Sept. 15.

Branding Brand, the world’s leading mobile e-commerce platform, conducted its second survey of 1,000 Samsung smartphone owners from October 11-12 to compare consumer confidence to its earlier study, conducted on September 23. The survey also measured increasing interest in the other phone brands, including the new Google Pixel.

Packing up, Switching Brands
30% of current Samsung smartphone consumers say they’ve only ever owned that brand of phone. Of those switching from Samsung smartphones:

  • 8% will buy a Google Pixel (new since original survey).
  • 30% will switch to iPhone (down from 34%).
  • 62% will go with another Android phone (up from 57%).

“As we’ve watched the Galaxy Note7 recall and discontinuation play out, even more people say they will switch their smartphone brand,” said Chris Mason, co-founder and CEO of Branding Brand. “Consumers want to be confident in their personal safety and will choose a new smartphone accordingly. Only a week after Google’s smartphone launch, many already have their sights set on the Pixel.”

About the Survey
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases. This online survey was conducted from October 11-12, 2016, with 1,000 U.S. respondents ages 18-65, who currently own a Samsung smartphone. To learn more about our methodology, contact press@brandingbrand.com.

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering online and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Survey Media Coverage Company

Best of the BBI: Omnichannel

Here are the top 5 retailers who are top performers in the BBI for omnichannel strategy.

The future of retail lies in forward-thinking strategies that merge in-store and online shopping experiences. The Branding Brand Index, which measures brands' e-commerce experiences from the shopper's perspective, determines overall scores based on several categories—including Omnichannel. 

The BBI scores Omnichannel using six criteria:

Android & iOS App Banners
  • A call-to-action in your site's header that directs users to your Android or iOS mobile app
Buy Online, Pick-up in Store & Cross-Channel Persistent Cart
  • The ability for shoppers to order online and pick up in a store, how well they can access cart items across devices
In-Store Product Availability & Store Locator
  • The ability for shoppers to find products and stores closest to them

The following retailers scored 5/5 in the Omnichannel category: 

  1. Coach, 84 BBI
  2. Guitar Center, 78 BBI
  3. Anthropologie, 77 BBI 
  4. Vitamin Shoppe, 74 BBI
  5. Advance Auto Parts, 73 BBI

Mobile apps can undoubtedly play a key role in improving the customer experience across digital channels.

Anthropologie, the only brand from the list with a mobile app, features iOS app banners on their mobile site. According to our consumer survey, 72% of consumers recall discovering a retailer's app on the brand's website, and 74% are likely to use a retailer's app while waiting in line in-store. 

Cohesive desktop and mobile sites also contribute to a strong cross-channel strategy. High-scoring omnichannel brands all feature the ability to buy online and pick up in-store or easily find a nearby store on their e-commerce channels.

For example, Advance Auto Parts smartly advertises the ability to buy online and pick up in-store in 30 minutes on their desktop site. They also conveniently include a store locator to direct people in-store—all signs of a strong omnichannel presence. 

These retailers are Omnichannel All-Stars—their streamlined e-commerce channels ultimately create a better shopping experience. 

How can your brand build out an omnichannel strategy?

Topics: Omnichannel BBI Solutions

[PRESS] Washington Post: Samsung Stops Making Galaxy Note7

Samsung Blow Up

Data from Branding Brand's Samsung consumer survey was featured in a story by the Washinton Post. Samsung officially halted production of the Galaxy Note7. 

Here's an excerpt: 

The damage isn’t likely to be contained to the Galaxy Note model, which had a large 5.7-inch screen and cost $800. The government has also issued a warning about exploding Samsung washing machines, though the problems with those appliances are not related to a battery.

A recent survey from the brand-analysis firm Branding Brand found that 34 percent of current Samsung customers said they wouldn’t buy another smartphone from the company — in a poll taken before news surfaced of the replacement phones also catching on fire.

Read the full story here.


Topics: Trends Survey Media Coverage Company

[PRESS] Washington Post Features Samsung Consumer Survey

Washington Post Samsung Recall

Data from Branding Brand's Samsung consumer survey was featured in the Washington Post for a second time, in a story about how the Galaxy Note7 recall is good news for Google's new Pixel smartphone.  

Here's an excerpt: 

Google is moving on the high-end smartphone world at a good time. Samsung, the world's top-selling smartphone maker, is dealing with a potentially brand-crushing crisis. First its new, top-of-the-line Galaxy Note 7 phones caught on fire; now the replacement ones are reportedly exploding, too. The Yonhap News Agency in South Korea reported eight cases of fires in replacement phones, five in the United States, one in South Korea and another in Taiwan.

The fallout has been clear: Slightly more than a third of Samsung smartphone owners said they would not buy another phone from the company after the Galaxy Note 7 recall, according to a survey from brand consultant firm Branding Brand, which conducted the poll before the replacements started catching on fire.

Meanwhile, Google's other rival in the mobile world — Apple — has been dogged by complaints that it is lagging in innovation. Many analysts who expressed that concern were not soothed by the latest iPhone, which took some small steps forward but also controversially ditched the headphone jack.

Read the full story here.


Topics: Trends Survey Media Coverage Company

BBI Industry Standouts: Specialty, Housewares, Home Furnishings, and Department Stores

Here are this month's BBI industry standouts

The Branding Brand Index assesses retailers' e-commerce experiences from the shopper's perspective, so you can learn more about the competition. The BBI scores brands based on the total user experience, including usability, engagement, and performance.

Here's a breakdown of top performers in the following three industries:


  1. Oriental Trading, 81 BBI-logomark.png
  2. APMEX, 80 BBI-logomark.png
  3. Personal Creations, 78 BBI-logomark.png

Where they're excelling:
All three brands score 5/5 in the Omnichannel category—specifically because cross-channel persistent carts exist across all of their digital channels, which means if a shopper puts an item in their cart on desktop, they'll be able to view it on another device and vice versa. 

Where they can improve:
In the Performance category, these Specialty brands could benefit from increasing their HTTPS Coverage by updating current security measures to protect shopper data on all pages, not just those that contain sensitive information, such as account or checkout pages.

Housewares & Home Furnishings

  1. Ballard Designs, 78 BBI-logomark.png
  2. Art.com, 79 BBI-logomark.png
  3. Frontgate, 76 BBI-logomark.png

Where they're excelling:
These brands have high scores in the Merchandising category. Their e-commerce channels utilize cross-sale recommendations to inform shoppers about products similar to those they've been searching. Cross sales are often located on the product or cart page. 

Where they can improve:
In the Performance category, BBI data suggests that these brands should consider resizing their mobile pages. The desktop and tablet sites meet sizing standards, but the mobile sites should be lighter to decrease page load times and keep shoppers engaged. 

Department Stores

  1. Nordstrom, 75 BBI-logomark.png
  2. J. C. Penney, 73 BBI-logomark.png
  3. Kohl's, 72 BBI-logomark.png

Where they're excelling:
These retailers score 4.5/5 in the Usability category. Their sites use color contrasts to enhance readability and effectively optimize content, which is important to create a positive user experience. 

Where they can improve:
Scoring 2.5/5 in the Performance category, BBI data suggests that these brands need to optimize their Content Delivery Networks. A CDN allows your site to deliver content quickly based on geographic location. 

How do you compare to this month's top performers? 

Explore the BBI

Topics: BBI

[PRESS] BGR Covers Samsung Consumer Survey

BGR logo

BGR included several data statements from Branding Brand's Samsung consumer survey in a story about Samsung's recent Galaxy Note7 recall. 

Here's an excerpt: 

Mobile e-commerce solutions provider Branding Brand conducted an online survey late last month in an effort to determine just how much of an impact the exploding Galaxy Note 7 debacle might have on Samsung. The online survey had 1,000 respondents, all of which were current Samsung phone owners who lived in the United States.

Among the respondents, a whopping 34% said that they would not buy another phone from Samsung in light of the issues that have faced the Note 7. Of those customers, an overwhelming majority — 81% — said that they have always owned Samsung phones or other Android phones in the past. Adding to the bad news for Samsung is the fact that this survey was conducted before news hit that a “safe” Galaxy Note 7 phone that was issued as a replacement burst into flames aboard an airplane earlier this week.

The survey found that 51% of respondents who are leaving Samsung plan to purchase an Android smartphone from another vendor. Meanwhile, 34% said that they planned to leave the Android ecosystem completely and instead purchase an iPhone.

Read the full story here.


Topics: Trends Survey Media Coverage Company

[PRESS] Samsung Consumer Survey Featured in FORTUNE

FORTUNE features Branding Brand's Samsung Consumer Survey

In a story about why Samsung might consider discontinuing its Galaxy Note7, FORTUNE cited Branding Brand's Samsung consumer survey data. 

Here's an excerpt: 

A different study published last month by researcher Branding Brand found 34% of customers wouldn’t even consider buying another device from Samsung. Now that there’s a report of another explosion and the possibility of another recall, those figures could grow.

Read the full story here.


Topics: Trends Survey Media Coverage Company

This Week at Branding Brand: October 1-7

Topics: Company

Retail News You Need to Know: October 3-7

Weekly News Roundup

Here's what our team is reading this week... 

Google's Pixel
Google announced several new products on Tuesday, including its first in-house produced smartphone, Pixel (Google, WIRED). Bloomberg calls it Google’s first real threat to iPhone. Pixel’s best features won’t be in Android Nougat 7.1 (TechCrunch).

Holiday Pulse
Mall of America won’t cash in on Thanksgiving Day sales so employees can have family time on the holiday (USA Today, CNBC). Retail trade groups and malls predict strong holiday spending (Wall Street Journal, FORTUNE). 

Seamless Pay
Mastercard launched Selfie Pay in Europe this week (Newsweek). Kohl’s Pay also launched, and is expected to enhance the retailer’s many loyalty programs. At stores, the Kohl’s appoffers contactless pay at registers and in-store search (Mobile Commerce Daily, Engadget)

Want this alert sent weekly to your inbox?

Topics: Trends

New to the BBI: South Moon Under

Recently added to the BBI: South Moon Under

The Branding Brand Index measures brands' digital solutions from the consumer's perspective and continues to grow as retailers seek to evaluate their e-commerce experiences.

Retailers' smartphone, tablet, and desktop websites and apps are evaluated in the following categories: Usability, Performance, Content & Features, Marketing & Engagement, Merchandising, and Omnichannel.

Recently, we added:

South Moon Under  BBI

A retailer in the Apparel/Accessories industry, South Moon Under scored well in the following categories:
  • Merchandising
  • Usability
  • Content & Features

See how you compare to your competitors.

 Explore the BBI

Topics: BBI

When Opportunity Strikes: Google Pixel's Competitive Status

The Google Pixel sports a top-of-the-line camera, a long-lasting battery, and a sleek design to rival popular Apple and Samsung smartphones.Source: Google

Google may strike gold in its latest smartphone endevour.

Yesterday, the company unveiled the Pixel, and Google really seems to have put the user in mind when designing and developing the device.

Anyone simply switching to the iPhone 7 Plus for the camera may want to rethink Google's new mobile device, which has the highest rated smartphone camera ever. Additionally, the long-lasting battery life and sleek design rivals that of other smartphones on the market. 

There's even more good news for people interested in VR. This device is built for the new Daydream View headset (and is free when you pre-order!), so you can explore an alternate reality at your leisure.

Currently, people are wary of the exploding Samsung Galaxy Note7 and unsure if the iPhone 7 is really an upgrade, which makes this an extremely opportunistic time for the Pixel.

Mashable's Lance Ulanoff points out that even though the hardware, design, and capabilities all align to what people look for in a smartphone, the Pixel probably won't become everyone's top choice:

Google launches its Pixel phones in a very different world than Apple did the iPhone nine years ago. In 2007, Apple had the benefit of appearing to price the device at $199. The end of contracts and subsidies means that every flagship and premium phone launched today (including Apple’s) sounds incredibly expensive (even though most of us pay them off monthly).

What ultimately sets Google apart is, obviously, not the hardware. Yes, designing and building these devices gives Google control, but the end game for Google is not you owning all their hardware (they want you to, but it's a means to an end). It’s you using all their software and services through the all-important Google Assistant. It’s consumers deriving answers from the Google data universe wherever they are and whatever they’re doing. 

Will Google ultimately become Apple? No. But perhaps that was never the goal in the first place.

Read the full story on Mashable.

Topics: Trends

Why You Should Be Promoting Your Mobile App on Facebook

4 in 5 shoppers recall seeing a retailer’s app on Facebook.

Getting people to download and use shopping apps is a common problem among retailers. While there are many ways to promote your mobile app, one in particular stands out among the rest.

In a survey, we found that Facebook tops the list of ways people discover apps—80% of people recall seeing a retailer’s app on Facebook. With over 1.7 billion monthly active users, it's obvious why retailers see this social network as a powerful platform to promote and remarket their apps.

Sneak Peak! How to Get People to Download and Use Your App

Facebook ads are unique because they appear in a user’s News Feed with the title “Suggested App.” Facebook makes it easy for you to design and launch your own mobile app ads. Optimize your ad for installs or for another app event, like add to cart or purchase, and target your audience further by interests and demographics.

Facebook breaks mobile ads down into 2 categories: app install and app engagement.

App Install

These ads help people find your mobile app and help you convince them to download it. The “Install Now” CTA takes users directly to the smartphone’s native app store.

App Engagement

This type of ad remarkets your mobile app to people who have it downloaded but haven’t used it or purchased from it in a while. You may choose from several CTAs, like “Use App” or “Shop Now,” which loads your mobile app when tapped.

As more retailers try out Apple's Search Ads, it's a waiting game to see if Facebook keeps its number one ranking for mobile app discoverability. Regardless, advertising your app on Facebook is a proven way to get your app noticed by shoppers.

Download our survey highlights to find out why people download and use shopping apps.
Download the Report

Topics: Trends Solutions Apps Marketing