At the Google I/O keynote, the company announced many new features that have the potential to change the future of retail.
Here are the top ways Google I/O's announcements affect retailers:
Four announcements made at keynote have an instant effect on the state of retail, including:
1. Instant Apps
Out of beta and now available to everyone, make your mobile shopping experiences seamless with an Android app. Get up and running faster than ever, and let your customers access a rich, native experience without installation—all they need to do is visit your website directly or from a link. Early adopters experienced double digit increases in purchases.
2. Google Payment API
Most people start their shopping journeys on mobile, and conversion increases every day. Use saved credit cards across Google Play, Chrome, and Android Pay to streamline checkout.
3. Android O: Notifications
There’s a lot to love in the new Android operating system, like notifications, which are getting an upgrade. Shoppers can subscribe to “notification channels” you create to make sure they get the information they care about. Additionally, “Notification Dots” on the app icon get your shoppers attention, and a long press reveals app messaging from the homescreen.
Other notable new features include picture-in-picture, significant security and performance optimizations, and copyless paste, a smarter way to autofill.
4. Android Go
This lighter-weight OS focuses on entry-level devices with little storage as well as those with limited connectivity. It will automatically be installed on new devices running Android O.
Although not immediately actionable and worthwhile as those mentioned earlier, the following announcements caught our eye as cutting-edge technology that has the ability to shape the future of digital commerce.
1. Google Vision API / Lens
Visual search and image recognition is getting closer to reality. Images will be associated with tags and attributes, which could make Google Assistant everyone’s new favorite personal shopper. Speaking of...
2. Google Assistant
Available on Android and iOS, Google Assistant features natural language processing and voice recognition, so people can have a real conversation with their virtual helper. Google Assistant can place an order using the Google Payment API and provide proactive notifications about shipments and necessary refills.
3. Indoor Geolocation
Google is making beacons irrelevant with Tango, its indoor positioning technology. It will help mobile devices identify their location without the inaccuracies of GPS, which could lead to better in-store navigation as well as product location and information.
4. VR / AR
VR headset Daydream is compatible with few devices, but Google is adding support for more, which makes it a potential heavy hitter in the long run for retailers who want to experiment with virtual and augmented reality.
Learn more about Android updates