Alison Judge

Alison Judge

Alison leads the communication strategy to propel awareness of Branding Brand’s product, data, and story. She’s a proud boy mom and loves taking on home projects, traveling, and spending quality time with family and friends.

Recent Posts by Alison Judge:

Weekly News Roundup: Big Acquisitions, Second Skin, Variable Prices

Weekly News Roundup

Here's what our team is reading this week... 

Big Acquisitions
App-first company, Chewy was acquired by Petsmart for $3.35 billion in the largest e-commerce acquisition to date (Recode). Walmart’s eyeing up Bonobos for its fourth e-commerce deal in seven months (Glossy, Bloomberg)

Second Skin
Dick’s Sporting Goods plans to cut 20% of vendors and foster its private labels — which includes Calia and its online-only Second Skin high performance gear (Bloomberg).

Variable Prices
How do retailers determine pricing? Retailers are constantly testing to see which price makes shoppers buy (The Atlantic).

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Topics: Trends

Weekly News Roundup: Pickup for a Discount, Re-imagining Stores, Will It Fit?

Weekly News Roundup

Here's what our team is reading this week... 

Pickup for a Discount
Walmart is turning the tables on buy online, pickup in-store by offering special discounts to customers who chose ship-to-store at checkout (Inc., Business Insider)

Re-imagining Stores
Farfetch this week unveiled its “Store of the Future” retail solution to help it digitize the luxury in-store experience for customers. The retailer will use insights the technology to learn more about its customers to improve their experiences (Glossy, New York Times).

Will It Fit?
Gap’s dressing room app uses AI to allow shoppers to see how an outfit will look on their own custom sized avatar (Women’s Wear Daily).

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Topics: Trends

Attracting Amazon Prime Users

Amazon Prime


Amazon Prime members use the app to make purchases and they do it often. Branding Brand explored results from its
survey of 1,000 Amazon shoppers to understand more about Prime membership loyalty, and how retailers can target these shoppers

App Users are Loyal

Loyalty to Amazon runs deep for its smartphone app users — 64% are Prime members. Of all Amazon Prime Members, 95% said they buy at least monthly. Amazon’s app users shop similarly, with 90% buying at least monthly. 

 

Prime vs. Pricing

The convenience of having a membership is the leading reason 51% of Amazon Prime shoppers buy on Amazon (compared to 31% of all Amazon shoppers). This group cares significantly less about cost, with 18% saying they buy on Amazon for lower prices. However, Prime shoppers said lower prices and free two-day shipping makes them want to shop other retailers. 

Takeaways

While Prime members are literally bought-in for the convenience of Amazon’s loyalty program, retailers don’t have to set a price for customers to come back. Having the app increases loyalty and buying frequency, but only one-in-three retailers has one.

That’s not to say retailers that build an app will have shoppers flocking right away. A thoughtful digital strategy comes first.

An app that helps solve a pain point for shoppers could easily become a lifestyle fit. For more about these pain points and how retailers can address each step of the buying journey, check out the recap below from Branding Brand’s latest webinar featuring Forrester's Brendan Witcher. 

 
DOWNLOAD THE RECAP
 
 
Topics: Trends Survey Company

Weekly News Roundup: Rethinking Mobile, Overstored, Big Box Battles

Weekly News Roundup

Here's what our team is reading this week... 

Rethinking Mobile
Smartphones account for a quarter of online sales, but many retailers haven’t made the push to provide an optimal mobile shopping experience (RetailDive). Public web-only retailers grew 18% last year (Digital Commerce 360)

Overstored
Major retail chains are victims of a problem they created: becoming overstored (Washington Post, RetailDive). Ralph Lauren will shudder its NYC flagship (Bloomberg). Coach, following store closings and lowering its presence in department stores, wants to buy Kate Spade (Fortune).

Big Box Battles
In its battle against Walmart, where 50% of revenue is grocery, Amazon asks food retailers to design products for better shipping to doorsteps (Bloomberg, CNBC). Costco feels pressure to boost online shopping (The Wall Street Journal).

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Topics: Trends

Weekly News Roundup: Bixby vs. Siri, App Pins, Walmart Tech Reorgs

Weekly News Roundup

Here's what our team is reading this week... 

Bixby vs. Siri
Samsung's Galaxy S8 and S8 Plus launched with an AI assistant called Bixby to rival Siri, among other major upgrades (TechCrunchInc.). Apple released its iOS 10.3 update featuring a tool to find lost Air Buds and voice-activated ride-scheduling (Business Insider)

App Pins
Pinterest on Tuesday rolled out Promoted App Pins for merchants to encourage shoppers to download their apps (Digital Commerce 360).

Walmart Tech Reorgs
Walmart is reorganizing to match its technology to the ways consumers shop — by using mobile apps to research items and navigate physical stores, and buying online to pick up in stores (Wall Street Journal, Retail Dive)

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Topics: Trends