Branding Brand's research on Apple Pay vs. PayPal was included in a feature by Internet Retailer. Also included were insights from Chris Mason, co-founder and CEO of Branding Brand.
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“Google’s strategic move to join up Android Pay with PayPal will help create a frictionless experience for shoppers who want to use either payment service,” says Chris Mason, co-founder and CEO of mobile platform provider Branding Brand....Based on Branding Brand’s client data, Apple Pay orders comprised 26% of overall shopping app purchases in March. Plus, via mobile web checkouts, Apple Pay users spend 17% more than consumers who check out with PayPal, according to Branding Brand client data of 2.5 million site visits.Beyond Apple Pay, iPhone shoppers’ revenue per visit was 42% more on average than Android shoppers, according to Branding Brand client data in Q1 2017. Given the large spending of iOS users, retailers should consider catering to them with Apple Pay, Mason says. “Apple users are extremely valuable,” he says.
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