Emily Hower

Emily is a Brander-In-Training assisting with content development to keep retailers informed on the latest trends in e-commerce. Originally from outside Philadelphia, she is currently a senior at the University of Pittsburgh. She loves to knit, explore Pittsburgh, and travel.

Recent Posts by Emily Hower:

This Week at Branding Brand: Light Reading, National Puppy Day, and a New Launch


Light reading with @kpsaffell 👓 📚 #Bookworm #OnBranding

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Meet Benny, the blind Doberman puppy we're all in love with 😍 #HelloHandsome #NationalPuppyDay #DogsOfBB

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@arcteryx is now in the #app store! Congrats to the team that made it happen 💯 #BrandersDoItBetter #NewLaunch

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Topics: Company

New Launch: Arc'teryx iPhone App

Arc'teryx iPhone app


Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.

A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users. 

According to Arc'teryx,

The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.

The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce. 

Learn more about why people download and use shopping apps, or talk to our experts to get started establish your digital presence or optimize what you already have.


Topics: Solutions Apps Company Client

This Week at Branding Brand: Thinking Spring and Saint Patrick's Day


Sunflowers have us thinking spring 😌 🌻 Thanks @ckoshzow! #Pittsburgh #BranderLife

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Topics: Company

This Week at Branding Brand: Job Openings and International Women's Day


Are you an #appdev or #designer? Do you <3 mobile? We're hiring!📱 #DeveloperLife #PittsburghJobs #NowHiring

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The future is mobile, omnichannel, and most importantly—female 😌 👯 #wcw #BrandersDoItBetter #InternationalWomensDay

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Topics: Company

Test Your Optimization IQ: Product Sharing Icon

Test Your Optimization IQ

We surveyed shoppers to find out which product sharing method is more intuitive:
  • Test A: native share icon
  • Test B: separate share icons

Can you guess where shoppers preferred to find the shopping cart?

Select a test to reveal the winner:

Test A: native share iconTest B: separate share icons

Topics: Design Solutions