[INFOGRAPHIC] Back to College 2016 Shopping Report

We surveyed 1,001 millennials who plan to purchase back-to-school necessities online to understand why they prefer shopping on desktop and mobile sites and apps.

In addition to other findings, we discovered millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%).

We discovered:
  • 1 in 10 will purchase all of their back-to-college shopping online. Tweet this: 1 in 10 will purchase all of their back-to-college shopping online.
  • Millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%). Tweet this: Millennials prefer online shopping because they don't have to deal with people
  • Fast, free shipping is important to millennials.
  • The top reason millennials don't shop online is shipping fees. Tweet this: The top reason millennials don't shop online is shipping fees
  • Most back-to-college shoppers will only purchase from 1-3 retailers.
  • 1 in 4 expect to get everything they need from Amazon, Target, and Walmart. Tweet this: 1 in 4 expect to get everything they need from Amazon, Target, and Walmart

Get the Back to College 2016: Online Shopping Trends survey highlights.

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Topics: Trends Survey