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[WEBINAR] How to Streamline Checkout Using Pay with Google

Google Payment Solutions Pay with Google

Tuesday, August 22  |  1 p.m. ET

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Long, complicated checkouts are often the primary cause of abandoned carts. The solution? One-touch payments.

Coming this fall, Pay with Google enables frictionless purchasing anywhere, including mobile, desktop, in store, or smart home devices, and introduces new use cases, like paying for a ride share in Google Maps or booking a hotel room in an Android Instant App.

Pay with Google combines the benefits of Android Pay and Google cards on file, including:
  • Secure, one-touch payments
  • Fast, easy adoption with millions of cards already on file
  • Consistent in-store and online experiences

This new payment method is expected to perform better than Android Pay, which has increased conversion up to 3.5x, and scales even faster, according to the Google Payment Solutions team.

Join Branding Brand and Emily Kramer, Rohan Thompson, and Chris Sater from Google to learn more about Pay with Google on Tuesday, August 22 at 1 p.m. ET.

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Topics: Omnichannel Trends Solutions Company Webinar

Top Mobile Tech That Makes Shopping on a Smaller Screen Easier

Shopper purchasing with a mobile payment | Branding Brand

People are spending more time on their smartphones—particularly in apps. Because of this, shoppers expect retailers to adopt mobile technology that makes shopping and buying on a small screen easier.  

2 in 3 shoppers want mobile payment capabilities when buying from retailers.Shoppers want retailers to use the power of emerging mobile tech to streamline checkout online and in store. 2 in 3 want to use mobile payments, like Apple Pay and Android Pay, to purchase quickly and securely.

Nearly half of in-store customers want self checkout and scan products to get more information, and 37% want the ability to buy online and pick up in store.

Mobile apps are the only way to integrate all of these top-requested mobile capabilities into your digital strategy, which is why 98% of retailers will maintain or increase their mobile app budgets this year.

Why Every Retailer Needs a Mobile Shopping App

Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

DOWNLOAD THE EBOOK

Topics: Trends Solutions

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Topics: Company

Breakthrough Thoughts on Mobile Apps

Woman shopping on mobile app

Today, 83% of shoppers start their buying journeys on smartphones, and they're downloading and using apps to help them quickly in their mobile moments.

Top retail executives across all industries discuss how mobile shopping apps fit into their existing e-commerce strategies and what makes them successful:

Vitamin Shoppe

Omnichannel retailers, like Vitamin Shoppe, are investing in mobile apps to track and understand their customers' shopping behaviors.

The new customer journey is not linear. They go all over the place, try different stores, try different products and places. We need to be present at every step, ready to accept them when they come back.
— Rose Hamilton, Chief Digital Officer

The Luxury Closet

With half of its sales coming from mobile devices, The Luxury Closet prioritizes its iOS and Android apps to attract new shoppers and maintain engagement with its loyal customers.

Apps are becoming the primary method of introduction to the client. It encourages the behavior of checking very often and quickly...
— Kunal Kapoor, CEO

Timberland

Apps aren't a standalone solution. Take it from Timberland, who integrated its mobile app into its digital store experience.

Retail apps can’t just be for shopping. That’s how you get deleted. We’re making this about the brand experience that will be valuable for people, and we consider it pull, not push, marketing.
— Kate Kibler, VP of Direct to Consumer

Sephora

A pioneer in mobile innovation, Sephora wants shoppers to think of its apps as companions on-the-go and in store.

Mobile commerce is critical and you have to get that right, but mobile can do so much more. It can inspire, it can educate, it can play with consumers.
— Mary Beth Laughton, Senior Vice President of Digital

Finish Line

Retailers, like Finish Line, know that mobile apps are nothing without personalization and exclusive features that seamlessly integrate with their existing digital strategy.

Our latest iteration of the Winner’s Circle app gives us a unique competitive edge via the introduction of several app features not currently offered within the retail industry – complete with a truly frictionless shopping experience right in the palm of your hand.
— Danielle Quatrochi, Senior Vice President of Digital Customer Experience and Innovation

Why Every Retailer Needs a Mobile Shopping App

This year, 98% of retailers will maintain or increase their mobile app budgets. Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

DOWNLOAD THE EBOOK

Topics: Trends Solutions