Weekly News Roundup: Pickup for a Discount, Re-imagining Stores, Will It Fit?

Weekly News Roundup

Here's what our team is reading this week... 

Pickup for a Discount
Walmart is turning the tables on buy online, pickup in-store by offering special discounts to customers who chose ship-to-store at checkout (Inc., Business Insider)

Re-imagining Stores
Farfetch this week unveiled its “Store of the Future” retail solution to help it digitize the luxury in-store experience for customers. The retailer will use insights the technology to learn more about its customers to improve their experiences (Glossy, New York Times).

Will It Fit?
Gap’s dressing room app uses AI to allow shoppers to see how an outfit will look on their own custom sized avatar (Women’s Wear Daily).

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Topics: Trends

Test Your Optimization IQ: App Navigation

Test Your Optimization IQ

We surveyed people who regularly purchase via apps to find out how they prefer to navigate mobile apps:
  • Test A: Tab bar
  • Test B: Side menu

Can you guess how app shoppers like to browse in mobile apps?

Select a test to reveal the winner:

 Test-4.3_A.pngTest-4.3_B.png

Topics: Design Solutions Apps

Attracting Amazon Prime Users

Amazon Prime


Amazon Prime members use the app to make purchases and they do it often. Branding Brand explored results from its
survey of 1,000 Amazon shoppers to understand more about Prime membership loyalty, and how retailers can target these shoppers

App Users are Loyal

Loyalty to Amazon runs deep for its smartphone app users — 64% are Prime members. Of all Amazon Prime Members, 95% said they buy at least monthly. Amazon’s app users shop similarly, with 90% buying at least monthly. 

 

Prime vs. Pricing

The convenience of having a membership is the leading reason 51% of Amazon Prime shoppers buy on Amazon (compared to 31% of all Amazon shoppers). This group cares significantly less about cost, with 18% saying they buy on Amazon for lower prices. However, Prime shoppers said lower prices and free two-day shipping makes them want to shop other retailers. 

Takeaways

While Prime members are literally bought-in for the convenience of Amazon’s loyalty program, retailers don’t have to set a price for customers to come back. Having the app increases loyalty and buying frequency, but only one-in-three retailers has one.

That’s not to say retailers that build an app will have shoppers flocking right away. A thoughtful digital strategy comes first.

An app that helps solve a pain point for shoppers could easily become a lifestyle fit. For more about these pain points and how retailers can address each step of the buying journey, check out the recap below from Branding Brand’s latest webinar featuring Forrester's Brendan Witcher. 

 
DOWNLOAD THE RECAP
 
 
Topics: Trends Survey Company

This Week at Branding Brand: Monday Motivation, Welcome Back Balloons, and A NYC Shoutout

 

^When the caffeine kicks in 💪#MondayMotivation #BranderLife

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What happens when you come back from paternity leave🎈😂 #WelcomeBack #BranderLife

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Topics: Company

Weekly News Roundup: Rethinking Mobile, Overstored, Big Box Battles

Weekly News Roundup

Here's what our team is reading this week... 

Rethinking Mobile
Smartphones account for a quarter of online sales, but many retailers haven’t made the push to provide an optimal mobile shopping experience (RetailDive). Public web-only retailers grew 18% last year (Digital Commerce 360)

Overstored
Major retail chains are victims of a problem they created: becoming overstored (Washington Post, RetailDive). Ralph Lauren will shudder its NYC flagship (Bloomberg). Coach, following store closings and lowering its presence in department stores, wants to buy Kate Spade (Fortune).

Big Box Battles
In its battle against Walmart, where 50% of revenue is grocery, Amazon asks food retailers to design products for better shipping to doorsteps (Bloomberg, CNBC). Costco feels pressure to boost online shopping (The Wall Street Journal).

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Topics: Trends