[PRESS] RetailDive: Back-to-School Spending To Remain Flat at $27B

B2S-retaildive.jpgSource: RetailDive

A RetailDive article featured findings from Branding Brand's 2017 Back-to-School Shopper Survey. Read the full story here

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Target and Walmart are the go-to retailers, according to e-commerce platform Branding Brand, which found that two-thirds of back-to-school shoppers plan to find what they need at those retailers, while half will turn to Amazon.

Back-to-school shopping is the second most important season for retailers, behind the holidays, but it has its own idiosyncrasies. Some years are stock-up years, which drives spending, while during other years (especially when the economy struggles) families make do and spend less.

Back-to-school marketing begins in earnest even before the school year ends for many, but most of the spending for the season — 17% or $19 billion — will take place at the end of the summer, between early July and late August, Deloitte says. More than half (54%) of shoppers will be finished stocking up for school by August, but 25% won’t be done until after school has started, according to Branding Brand, which surveyed younger shoppers.

 

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Topics: Trends Media Coverage Company

[PRESS] CNBC: Retailers Should Be Rolling Out Back-to-School Deals Even Earlier

Back-to-School_CNBC.jpgSource: CNBC / Getty Images

Branding Brand's findings from its 2017 Back-to-School Shopper Survey were included in a feature by CNBC. Read the full story here

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Retailers that are choosing to wait until later in the summer to roll out their back-to-school deals could be missing out on a greater portion of the summer sales, according to a new survey from consulting firm Deloitte.

Sixty percent of U.S. shoppers visiting stores prior to August for back-to-school items will spend an average of $532, which is 16 percent higher than the rest of parents who don't start their shopping until August or later, Deloitte found. Those later shoppers will likely only spend about $458 per pupil.

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According to a similar report from Branding Brand, the majority of shoppers will choose to pick up items for school at Target, Wal-Mart and Amazon this back-to-school season.
 
The biggest loser among retailers this year looks to be department store chains.
 
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Topics: Trends Media Coverage Company

[PRESS] Chain Store Age: Survey: Target, Walmart Tops With These Shoppers

Back to School TrendsSource: Chain Store Age

A recent study by Branding Brand to understand how young shoppers' habits will shape the 2017 back-to-school season was featured in a story by Chain Store Age

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Amazon hasn't made it to the head of the class for this year's back-to-college shopping season.
 
Among young U.S. shoppers (ages 18-24), 64% said they will buy back-to-school items from Target and Walmart, respectively, edging out Amazon (50%). This is according to a new consumer survey from the retail app platform, Branding Brand.
 
The results differ from a similar survey conducted last year by Branding Brand in which Amazon led the pack. In the 2016 survey, 74% of respondents said they would buy back-to-college items at Amazon, with 42% planning to buy from Walmart and 51% from Target.
 
Branding Brand's 2017 survey also identifies several millennial shopping trends that will shape this year's back-to-school season, including:
 
• 80% will purchase items online this year; and 62% will buy via smartphone.
 
• 54% said they won't start shopping until August. A mere 14% were done in June.
 
• 18% will purchase using mobile payments like Apple Pay, Android Pay, and Samsung Pay.
 
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Topics: Trends Media Coverage Company

Shoppers Choose Target and Walmart Over Amazon for Back-to-School

Consumer Shopping Trends: Back to School 2017

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Shopper preferences have shifted ahead of this year’s back-to-school season, according to a new consumer survey by retail app platform, Branding Brand. Of young U.S. shoppers, ages 18-24, 64% say they will buy back-to-school items from Target, 64% will buy from Walmart, and 50% will buy from Amazon.

Conversely, a similar shopper survey in 2016 showed Amazon led the pack — with 74% saying they’d buy from the retailer compared to 42% planning to buy from Walmart and 51% from Target.

Branding Brand’s latest consumer survey identifies the millennial shopping trends that will shape the 2017 back-to-school season, including: 

  • 80% will purchase items online this year; 62% will buy via smartphone.
  • 54% say they won’t start shopping until August — 14% were done in June.
  • 18% will purchase using mobile payments like Apple Pay, Android Pay, and Samsung Pay. 

Branding Brand conducted this online survey of 1,000 back-to-school shoppers from June 21-23, 2017.

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About Branding Brand
Branding Brand is the retail industry's leading multichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

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This Week at Branding Brand: Book Club and iPhone Art


 

Spotted on the lobby coffee table 👀 #MobileArt #iSpy #BrandersDoItBetter

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