This Week at Branding Brand: Thinking Spring and Saint Patrick's Day

 

Sunflowers have us thinking spring 😌 🌻 Thanks @ckoshzow! #Pittsburgh #BranderLife

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Topics: Company

Weekly News Roundup: New iPads, Mobile Rain Plan, Walmart Does Fashion

Weekly News Roundup

Here's what our team is reading this week... 

New iPads
Rumors of new iPads coming this spring may be confirmed with sightings of the devices in various Cupertino locations (TechCrunch). Apple’s spring event might be moved to April, or it might not happen this year (9to5Mac)

Mobile Rain Plan
The North Face is promoting a waterproof coat with geotargeting that plays its branded “Rain Drop” song on Spotify, but only in areas where it’s raining (Mobile Commerce Daily).

Walmart Does Fashion
A Pittsburgh-born retailer in the business for 15 years, Modcloth, was acquired by Walmart's Jet.com (Recode). But, this is only one of many niche retailers Walmart recently bought to gain style credibility (Women's Wear Daily)

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Topics: Trends

[WEBINAR] How to Use the Buyer Journey to Improve CX

Register for "How to Use the Buyer Journey to Improve CX.

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Retailers who know their customers, understand their pain points, and develop solutions to solve them create the best shopping experiences, but 39% of companies still lack visibility into their shoppers' behaviors across channels. 

Join Branding Brand and guest speaker Brendan Witcher from Forrester for a webinar on Thursday, March 30 at 1 p.m. ET to learn how to use omnichannel tech to map your shoppers' buyer journeys and drive better customer experiences.

This webinar will not be recorded.

REGISTER FOR WEBINAR

Topics: Omnichannel Trends Solutions Company Webinar

Targeting Amazon's Power Shoppers

online-shopper-Amazon.jpg


Adults who make 75% or more of their purchases with Amazon — the power shoppers — buy from the app and want loyalty rewards. A deeper dive into Branding Brand’s recent survey of Amazon shoppers learned more about this segment of customers to understand how retailers can attract them away from the retail giant.

Rewards vs. Shipping

Of the features that could sway Amazon’s customers to buy from other retailers, 51% of power shoppers ranked loyalty and rewards programs above free 2-day shipping, at 49%. Lower pricing still tops the wish list of features, at 59%. 

 

App vs. Mobile Site, Desktop

Power shoppers buy from Amazon’s smartphone app more than any other channel, at 28% — compared with the 26% who shop via desktop site, and 23% shop from smartphone site. This group is more comfortable shopping and purchasing on mobile, with 51% typically buying from Amazon’s app or smartphone site. 

Takeaways

Because lowering prices and offering free 2-day shipping can be cost-intensive for retailers, the fact that Amazon's power shoppers value loyalty and rewards programs more offers a less costly alternative for brands to pull in these customers.

Loyalty engagement is key to driving app adoption. Shoppers who download a brand's app are more likely to buy, especially when they get something in return from an effective loyalty rewards program. 

Learn more ways retailers can develop digital strategies to better compete with e-commerce competition from our webinar recap below. 

 
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Topics: Trends Survey Company

[PRESS] MediaPost: 1% Buy From Amazon Via Alexa, 48% By Smartphone

MediaPost-3-2017.jpgSource: MediaPost

MediaPost featured Branding Brand's study about why and how shoppers buy on Amazon. 

Here's a clip: 

Millions of consumers use Amazon’s Alexa for wide variety of things.

The voice assistant’s thousands of skills, basically voice front ends to standing apps, let a consumer talk to Alexa through an Amazon Echo device to order a coffee from Starbucks, tell the device to get an Uber or have it ask Fitbit how you’re doing today.

However, one thing many are not doing is making purchases through Alexa.

The majority (85%) of Amazon shoppers buy at least monthly on Amazon, based on a new study by Branding Brand.

The study comprised a survey of 1,000 U.S. adults who shop on Amazon and make the majority of purchases for their households.

More than a quarter (28%) of consumers buy at least weekly from Amazon and 3% make purchases every day.

Overall selling by Amazon is not an issue, but the source device is another story.

Read the full story here.

Topics: Trends Media Coverage Company