Q1 REPORT: Search Accounts for Nearly Half of all Smartphone Traffic

There’s no doubt that the Google algorithm update is about to change the game for mobile, but now there’s proof. According to a new report from Branding Brand’s Mobile Commerce Index, 43 percent of all smartphone traffic came from search in Q1 2015--a five percent increase compared to Q4 2014. 

“Search is the leading source of traffic to retailers’ smartphone sites,” said Chris Mason, Branding Brand CEO and co-founder. “With Mobilegeddon around the corner, retailers need to focus on providing mobile friendly experiences that not only convert but can also get found in the first place.”

Q1 2015 Mobile Traffic Sources

According to the report, 27 percent of smartphone traffic arrived direct; 16 percent arrived from email; and 14 percent arrived from referrals. 

The Index also revealed that Apple devices accounted for 59 percent of all smartphone visits in Q1 2015. Visits from users running iOS 8 grew 30 percent, while iOS 7 dropped 42 percent compared to Q4 2014. 

The 100 mobile-optimized sites in the study received a total of 280 million visits from January 1 to March 31, 2015 and produced $233 million in revenue. During this time, 28 percent of all online revenue was generated by mobile devices. 

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Discover Q2 2015 shopping trends.

Topics: Trends Report