More retailers can now give digital shoppers the option to try before they buy. Leading retail app platform, Branding Brand is leveraging the largest augmented reality (AR) platform in the world, Apple Inc.’s ARKit, to bring shopping to the next level for clients.
With an ARKit retail app, consumers can make smarter buying decisions using their iPhone or iPad camera. At home shoppers can virtually try on an outfit or see how an appliance will fit on their kitchen countertop before they buy. In-store shoppers experience enhanced window shopping and, as they view a product in person, they can see an overlay of information like customer reviews or star ratings.
Retailers can manage and experiment with AR features using Branding Brand’s compatible content management system. Benefits for brands may include decreasing purchase returns — resulting from better measurement and size understanding, offering more clarity and context about their products, and boosting consumer engagement.
AR Is Already Everywhere
Introduced at Apple’s Worldwide Developers Conference (WWDC) this month, ARKit is valuable to retailers because of the millions of consumer devices that will be AR-compatible following the iOS 11 update in fall 2017. Compared to previously available solutions, ARKit has lower impact on battery life and enables higher quality, more stable placement, size, and lighting for integrated experiences.
Branding Brand has a deep history of launching retail technologies alongside Apple — integrating Passbook loyalty programs, iBeacons for in-store, and Apple Pay for seamless checkout for mobile shopping pioneers like Sephora, American Eagle Outfitters, and Cole Haan, respectively.
“Retail is the next major AR frontier. By adding ARKit to our app platform, we’re helping them build a kind of experience that’s already exciting millions of daily users on apps like Snapchat, Instagram, and Pokémon Go,” said Chris Mason, CEO of Branding Brand.
“Our clients see more and more consumer engagement and payments coming from mobile devices. Retailers who provide app-first experiences will be better positioned to compete in the global marketplace of the future, alongside IKEA, Amazon, and Walmart.”
About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”