Emily Hower, on 3/24/17 2:30 PM
Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.
A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users.
According to Arc'teryx,
The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.
The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce.
Learn more about why people download and use shopping apps, or talk to our experts to get started establish your digital presence or optimize what you already have.
eMarketer featured Branding Brand's study in its profile about Amazon shoppers.
Here's a clip:
Branding Brand surveyed 1,000 US internet users in February 2017, all of whom shop on Amazon and identified themselves as making the majority of purchases for their household. Interestingly, mobile devices—in the aggregate—were reported to be the primary purchasing channel for a majority of Amazon customers.
While desktop/laptop was the top channel for the highest percentage of respondents, smartphone shoppers—whether using the Amazon app or simply going to Amazon.com—actually made up a larger combined proportion, at 48%. Add in tablet buyers, and almost 60% of respondents identified mobile channels as their primary choice for shopping on Amazon..
Read the full story here.
Emily Hower, on 3/17/17 3:00 PM
Lindsay Kenders, on 3/16/17 8:30 AM
Retailers who know their customers, understand their pain points, and develop solutions to solve them create the best shopping experiences, but 39% of companies still lack visibility into their shoppers' behaviors across channels.
Join Branding Brand and guest speaker Brendan Witcher from Forrester for a webinar on Thursday, March 30 at 1 p.m. ET to learn how to use omnichannel tech to map your shoppers' buyer journeys and drive better customer experiences.
This webinar will not be recorded.