[PRESS] Internet Retailer: Google and PayPal team up as Apple Pay users keep spending

Google PayPal Apple Pay

Branding Brand's research on Apple Pay vs. PayPal was included in a feature by Internet Retailer. Also included were insights from Chris Mason, co-founder and CEO of Branding Brand. 

Here's a clip: 

“Google’s strategic move to join up Android Pay with PayPal will help create a frictionless experience for shoppers who want to use either payment service,” says Chris Mason, co-founder and CEO of mobile platform provider Branding Brand.
Based on Branding Brand’s client data, Apple Pay orders comprised 26% of overall shopping app purchases in March. Plus, via mobile web checkouts, Apple Pay users spend 17% more than consumers who check out with PayPal, according to Branding Brand client data of 2.5 million site visits.
Beyond Apple Pay, iPhone shoppers’ revenue per visit was 42% more on average than Android shoppers, according to Branding Brand client data in Q1 2017. Given the large spending of iOS users, retailers should consider catering to them with Apple Pay, Mason says. “Apple users are extremely valuable,” he says.

Read the full story here

Topics: Trends Media Coverage Company

Brander Spotlight on Android Instant Apps

Alexandra Krongel, Branding Brand Android Engineer

Android Instant Apps were one of the biggest takeaways for retailers at this year's Google I/O.

Instant apps provide a new way for shoppers to discover apps and for retailers to gain visibility. Now, over 70% of the global population have access to them.

To learn more, Branding Brand Android Engineer Alexandra Krongel filled us in on what retailers need to know about instant apps.

Related: What Every Retailer Needs to Know about Google I/O 2017

What are Android Instant Apps?

Android instant apps are lightweight, extremely quick-downloading versions of apps. They are low investment for the user since they take up very little space and they don’t have to go through the traditional installation process.

How are instant apps different from native apps?

Instant apps are so lightweight and fast because of modularization. For example, an instant app could be used just for displaying a product and checking out, and the phone will only download what is needed to run those components.

These modules have full native functionality like traditional apps, allowing us to write the same beautiful user experiences: They are a full screen and immersive and have access to the features we often use in full apps, like location-based personalization, payment APIs, and camera access.

How do instant apps, native apps, and mobile websites work together?

Users can access instant apps directly from the web through a link. This link could be anywhere: a mobile site, social media, a promotional email. Anywhere you could embed a link, you can now embed an instant app link.

Since the majority of e-commerce happens on the mobile web, retailers can leverage this capability to make their web experience more immersive and convert casual shoppers to loyal app users once they prove the ease of experience and level of personalization an app provides.

When will instant apps be available on Android?

Last week Google announced instant apps were open to all developers to build! All users running Android's Marshmallow and newer operating systems can run these applications, and support for users running Lollipop was promised soon.

Will Instant Apps affect retailers' mobile SEO ranking?

Yes! Google prioritizes instant app results in search right now.

How do you think Instant Apps will most significantly affect retailers?

Retailers can use instant apps to entice shoppers to download the full app by previewing everything the native app offers with a lower barrier to entry. This can have a two-fold effect: a greater demand for full-commerce apps and the need for more innovative, personalized experiences for people who choose to download the full application.

Want to know more about shopping apps?

We surveyed 1,000 app users to learn why people download, use, and even delete shopping apps.


Topics: Trends Company

This Week at Branding Brand: Branders and Beers


Beers cheers because it's Friday! 🎉🍻 #Friyay #BeerExchange #BranderLife

A post shared by Branding Brand (@brandingbrand) on

Topics: Company

[PRESS] IBT: Apple's Digital Wallet Could Be The Next Big Thing For Luxury Fashion Markets

mobile shopping.jpg

Branding Brand's research was included in an International Business Times story about why Apple Pay might be a game-changer for luxury fashion. 

Here's a clip: 

A recent study by retail commerce platform Branding Brand found that Apple Pay users tend to buy more “Apple Pay users overall are spending more than they do with PayPal,” Branding Brand CEO Chris Mason said in a press release. “On average, customers who checkout with Apple Pay spend 17 percent more than users who checkout with PayPal.”

Read the full story here

Topics: Trends Media Coverage Company

[PRESS] Glossy: Why Apple Pay Is Poised To Beat PayPal In The Luxury Fashion Space

Apple Pay WelcomeSource: Glossy 

Glossy mentioned Branding Brand's study in a story about why Apple Pay is the perferred payment method for luxury fashion. 

Here's a clip: 

Indeed, a recent study from Branding Brand, the retail industry’s leading omnichannel commerce platform, found that, on average, customers who check out with Apple Pay spend 17 percent more than users who checkout with PayPal.

But brand adoption is still comparatively low for the platform: Of the 32 fashion and beauty brands Branding Brand surveyed, 78 percent offer PayPal, while only 6 percent offer Apple Pay. Although it couldn’t cite specifics, PayPal currently has the advantage, partnering with luxury brands like Calvin Klein and Ralph Lauren, according to its website. Apple Pay’s closest equivalent is Barneys New York.

Read the full story here. A copy of this story also appeared in Digiday

Topics: Trends Media Coverage Company