This Week at Branding Brand: Light Reading, National Puppy Day, and a New Launch

 

Light reading with @kpsaffell 👓 📚 #Bookworm #OnBranding

A post shared by Branding Brand (@brandingbrand) on


 

Meet Benny, the blind Doberman puppy we're all in love with 😍 #HelloHandsome #NationalPuppyDay #DogsOfBB

A post shared by Branding Brand (@brandingbrand) on


 

@arcteryx is now in the #app store! Congrats to the team that made it happen 💯 #BrandersDoItBetter #NewLaunch

A post shared by Branding Brand (@brandingbrand) on

Topics: Company

New Launch: Arc'teryx iPhone App

Arc'teryx iPhone app

DOWNLOAD THE APP

Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.

A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users. 

According to Arc'teryx,

The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.

The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce. 

Learn more about why people download and use shopping apps, or talk to our experts to get started establish your digital presence or optimize what you already have.

CONTACT US

Topics: Solutions Apps Company Client

[PRESS] eMarketer: A Portrait of Amazon Shoppers

Screen Shot 2017-03-16 at 10.21.20 AM.pngSource: eMarketer

eMarketer featured Branding Brand's study in its profile about Amazon shoppers. 

Here's a clip: 

Branding Brand surveyed 1,000 US internet users in February 2017, all of whom shop on Amazon and identified themselves as making the majority of purchases for their household. Interestingly, mobile devices—in the aggregate—were reported to be the primary purchasing channel for a majority of Amazon customers.

While desktop/laptop was the top channel for the highest percentage of respondents, smartphone shoppers—whether using the Amazon app or simply going to Amazon.com—actually made up a larger combined proportion, at 48%. Add in tablet buyers, and almost 60% of respondents identified mobile channels as their primary choice for shopping on Amazon..

Read the full story here.

Topics: Trends Media Coverage Company

This Week at Branding Brand: Thinking Spring and Saint Patrick's Day

 

Sunflowers have us thinking spring 😌 🌻 Thanks @ckoshzow! #Pittsburgh #BranderLife

A post shared by Branding Brand (@brandingbrand) on


Topics: Company

[WEBINAR] How to Use the Buyer Journey to Improve CX

Register for "How to Use the Buyer Journey to Improve CX.

REGISTER FOR WEBINAR This webinar will not be recorded.

Retailers who know their customers, understand their pain points, and develop solutions to solve them create the best shopping experiences, but 39% of companies still lack visibility into their shoppers' behaviors across channels. 

Join Branding Brand and guest speaker Brendan Witcher from Forrester for a webinar on Thursday, March 30 at 1 p.m. ET to learn how to use omnichannel tech to map your shoppers' buyer journeys and drive better customer experiences.

This webinar will not be recorded.

REGISTER FOR WEBINAR

Topics: Omnichannel Trends Solutions Company Webinar