This Week at Branding Brand: A Winner, Office Kitchen Finds, and Handitaur


 

Office kitchen finds > 😱 👑 😂 #BranderLife #DeveloperLife #SnapQueen

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This is Handitaur, here to grace your feed with his presence 😂 #DeveloperLife #BranderLife

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Topics: Company

[WEBINAR] Customer Obsession: Retailers' Power Play for Victory

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This webinar will not be recorded.

It’s time to sideline the old habit of treating traditional brick-and-mortar and digital channels as separate pieces of the retail puzzle and focus on your customers.

Modern retailers are held to a higher standard not only for the products they sell but also the shopping experiences they deliver. Fortunately, digital disruption and consumers’ open mindedness to new technology leave brands with endless ways to:
  • Gain actionable customer insights
  • Enrich CX with personalized moments
  • Increase retention and loyalty

Join Branding Brand Senior Director of Product Matt Compton and guest speaker Forrester’s Brendan Witcher to learn why leading retailers are adopting a customer-centric mindset and what benefits they’re experiencing.

This webinar will not be recorded.

REGISTER FOR WEBINAR

Topics: Omnichannel Trends Solutions Company Webinar

This Week at Branding Brand: Typography Inspo, an InstaBrander, and a Claw Grabber



Topics: Company

Attracting Amazon Prime Users

Amazon Prime


Amazon Prime members use the app to make purchases and they do it often. Branding Brand explored results from its
survey of 1,000 Amazon shoppers to understand more about Prime membership loyalty, and how retailers can target these shoppers

App Users are Loyal

Loyalty to Amazon runs deep for its smartphone app users — 64% are Prime members. Of all Amazon Prime Members, 95% said they buy at least monthly. Amazon’s app users shop similarly, with 90% buying at least monthly. 

 

Prime vs. Pricing

The convenience of having a membership is the leading reason 51% of Amazon Prime shoppers buy on Amazon (compared to 31% of all Amazon shoppers). This group cares significantly less about cost, with 18% saying they buy on Amazon for lower prices. However, Prime shoppers said lower prices and free two-day shipping makes them want to shop other retailers. 

Takeaways

While Prime members are literally bought-in for the convenience of Amazon’s loyalty program, retailers don’t have to set a price for customers to come back. Having the app increases loyalty and buying frequency, but only one-in-three retailers has one.

That’s not to say retailers that build an app will have shoppers flocking right away. A thoughtful digital strategy comes first.

An app that helps solve a pain point for shoppers could easily become a lifestyle fit. For more about these pain points and how retailers can address each step of the buying journey, check out the recap below from Branding Brand’s latest webinar featuring Forrester's Brendan Witcher. 

 
DOWNLOAD THE RECAP
 
 
Topics: Trends Survey Company

This Week at Branding Brand: Monday Motivation, Welcome Back Balloons, and A NYC Shoutout

 

^When the caffeine kicks in 💪#MondayMotivation #BranderLife

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What happens when you come back from paternity leave🎈😂 #WelcomeBack #BranderLife

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Topics: Company