[PRESS] RetailDive: Target, Walmart Outpace Amazon for Back-to-College Shoppers

Retail Dive Branding Brand B2SSource: RetailDive

RetailDive featured findings from Branding Brand's 2017 Back-to-School Shopper Survey in a story about Walmart and Target outpacing Amazon for school shopping. Read the full story here

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Target, Walmart and Amazon are favored by shoppers 18–24 years old, according to a study from Branding Brand on back-to-school consumers in that demographic.

Target and Walmart each outpaced Amazon at 64%; Amazon catered to just 50% of young shoppers, even though most (79%) told Branding Brand that they’ll purchase online this year, 62% using their smartphones. If they need to return an online order, most go to a store.

Overall, three in four young shoppers will spend as much as or more than last year, according to Branding Brand, with 22% of shoppers planning to spend more and 53% planning to keep it the same.


Topics: Trends Media Coverage Company

New Launch: Burberry iPhone App

Burberry U.S. iPhone app


Congratulations to the team at Burberry on its sleak, new iPhone app available in the U.S., Canada, Australia, Ireland, and the UK.

This is more than your average mobile shopping app. Burberry takes individualized engagement to a new level in the app's shoppable stories, which features carefully curated products, runway styles, and more in a mixture of messages and video. Shoppers can purchase your favorites on-the-go with Apple Pay.

Immerse yourself in the world of Burberry, and download the app today.

Learn more about mobile apps

Discover why retailers are building engaging mobile shopping apps, and talk with our experts to build your own shoppable app experience. 


Topics: Solutions Company Client

[PRESS] Internet Retailer: Target and Walmart More Popular Than Amazon for Back-to-School Shopping

Internet Retailer Back to SchoolSource: Internet Retailer

Internet Retailer featured findings from Branding Brand's 2017 Back-to-School Shopper SurveyRead the full story here

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More back-to-school college shoppers plan to check out at Target Corp. and Wal-Mart Stores Inc. this year over Amazon.com Inc., according to a new study “Back to School 2017.”

Mobile platform provider Branding Brand conducted the study of 1,000 U.S. shoppers ages 18-24 between June 21-23.

The study found that 64% of shoppers plan to buy back-to-school products from Target (No. 20 in the Internet Retailer 2017 Top 500), a 51% increase from the 2016 study; 64% plan to buy from Walmart (No. 3) this year, up from 42% last year, and 50% will buy from Amazon (No. 1), a decrease from the 74% who said they would buy from the web giant last year.

“Investments by Walmart and Target in apps and multichannel commerce are paying off with consumers who might have looked to the convenience of Amazon,” says Chris Mason, Branding Brand co-founder and CEO. “Retailers making a conscientious effort to bridge their digital strategies with how their customers want to shop can gain market share of what will continue to be a thriving e-commerce industry.”


Overall, 79% of shoppers plan to buy back-to-school products online, and 62% of all respondents expect to make those purchases on their smartphones, according to the Branding Brand study. It’s no surprise that this college-age group is buying more on their smartphones, Mason says.

“Mobile’s influence on shopping continues to grow, with two in three shoppers planning to make transactions from their smartphone, and people are purchasing in mobile shopping apps more often than other digital channels,” Mason says.


Topics: Trends Media Coverage Company

This Week at Branding Brand: Brander Celebrations

Topics: Company

[PRESS] RetailDive: Back-to-School Spending To Remain Flat at $27B

B2S-retaildive.jpgSource: RetailDive

A RetailDive article featured findings from Branding Brand's 2017 Back-to-School Shopper Survey. Read the full story here

Here's a clip: 

Target and Walmart are the go-to retailers, according to e-commerce platform Branding Brand, which found that two-thirds of back-to-school shoppers plan to find what they need at those retailers, while half will turn to Amazon.

Back-to-school shopping is the second most important season for retailers, behind the holidays, but it has its own idiosyncrasies. Some years are stock-up years, which drives spending, while during other years (especially when the economy struggles) families make do and spend less.

Back-to-school marketing begins in earnest even before the school year ends for many, but most of the spending for the season — 17% or $19 billion — will take place at the end of the summer, between early July and late August, Deloitte says. More than half (54%) of shoppers will be finished stocking up for school by August, but 25% won’t be done until after school has started, according to Branding Brand, which surveyed younger shoppers.


Topics: Trends Media Coverage Company