Test Your Optimization IQ: App Navigation

Test Your Optimization IQ

We surveyed people who regularly purchase via apps to find out how they prefer to navigate mobile apps:
  • Test A: Tab bar
  • Test B: Side menu

Can you guess how app shoppers like to browse in mobile apps?

Select a test to reveal the winner:

 Test-4.3_A.pngTest-4.3_B.png

Topics: Design Solutions Apps

Test Your Optimization IQ: App Item Quantity Badges

Test Your Optimization IQ

We surveyed app shoppers to find out which option is best for showing that you have items in your cart:

  • Test A: quantity badges on cart and tab bar
  • Test B: quantity badge on cart
  • Test C: quantity badge on tab bar

Can you guess which way shoppers like to be notified of items in their cart?

Select a test to reveal the winner:

Test A: badges on cart and tab bar Test B: badge on cart Test C: badge on tab bar

Topics: Design Solutions Apps

Test Your Optimization IQ: Product Sharing Icon

Test Your Optimization IQ

We surveyed shoppers to find out which product sharing method is more intuitive:
  • Test A: native share icon
  • Test B: separate share icons

Can you guess where shoppers preferred to find the shopping cart?

Select a test to reveal the winner:

Test A: native share iconTest B: separate share icons

Topics: Design Solutions

Test Your Optimization IQ: App Credit Card Scanner

Test Your Optimization IQ

We surveyed shoppers to understand which credit card scanner is more intuitive:
  • Test A: credit card scanner button
  • Test B: credit card scanner icon

Can you guess which version people preferred when adding a credit card during checkout?

Select a test to reveal the winner:

Test A: credit card scanner button Test B: credit card scanner icon

Topics: Design Solutions Apps

Test Your Optimization IQ: App Cart Location

Test Your Optimization IQ

We surveyed shoppers to understand where they expect to find their shopping cart:
  • Test A: cart in tab bar
  • Test B: cart in navigation

Can you guess where shoppers preferred to find the shopping cart?

Select a test to reveal the winner:

Test A: cart in tab bar Test B: cart in navigation

Topics: Design Solutions Apps