[PRESS] Internet Retailer: Google and PayPal team up as Apple Pay users keep spending

Google PayPal Apple Pay

Branding Brand's research on Apple Pay vs. PayPal was included in a feature by Internet Retailer. Also included were insights from Chris Mason, co-founder and CEO of Branding Brand. 

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“Google’s strategic move to join up Android Pay with PayPal will help create a frictionless experience for shoppers who want to use either payment service,” says Chris Mason, co-founder and CEO of mobile platform provider Branding Brand.
 
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Based on Branding Brand’s client data, Apple Pay orders comprised 26% of overall shopping app purchases in March. Plus, via mobile web checkouts, Apple Pay users spend 17% more than consumers who check out with PayPal, according to Branding Brand client data of 2.5 million site visits.
 
Beyond Apple Pay, iPhone shoppers’ revenue per visit was 42% more on average than Android shoppers, according to Branding Brand client data in Q1 2017. Given the large spending of iOS users, retailers should consider catering to them with Apple Pay, Mason says. “Apple users are extremely valuable,” he says.

Read the full story here

Topics: Trends Media Coverage Company

[PRESS] IBT: Apple's Digital Wallet Could Be The Next Big Thing For Luxury Fashion Markets

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Branding Brand's research was included in an International Business Times story about why Apple Pay might be a game-changer for luxury fashion. 

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A recent study by retail commerce platform Branding Brand found that Apple Pay users tend to buy more “Apple Pay users overall are spending more than they do with PayPal,” Branding Brand CEO Chris Mason said in a press release. “On average, customers who checkout with Apple Pay spend 17 percent more than users who checkout with PayPal.”

Read the full story here

Topics: Trends Media Coverage Company

[PRESS] Glossy: Why Apple Pay Is Poised To Beat PayPal In The Luxury Fashion Space

Apple Pay WelcomeSource: Glossy 

Glossy mentioned Branding Brand's study in a story about why Apple Pay is the perferred payment method for luxury fashion. 

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Indeed, a recent study from Branding Brand, the retail industry’s leading omnichannel commerce platform, found that, on average, customers who check out with Apple Pay spend 17 percent more than users who checkout with PayPal.

But brand adoption is still comparatively low for the platform: Of the 32 fashion and beauty brands Branding Brand surveyed, 78 percent offer PayPal, while only 6 percent offer Apple Pay. Although it couldn’t cite specifics, PayPal currently has the advantage, partnering with luxury brands like Calvin Klein and Ralph Lauren, according to its website. Apple Pay’s closest equivalent is Barneys New York.

Read the full story here. A copy of this story also appeared in Digiday

Topics: Trends Media Coverage Company

[PRESS] FierceRetail: Apple Pay Catches Up To PayPal As Preferred Payment Method

ApplePay.jpgSource: FierceRetail/Apple 

FierceRetail featured Branding Brand's study in its profile about Apple Pay shoppers. 

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Retail purchases made with Apple Pay are on the rise, and the service is now tied with PayPal as consumers' preferred method of mobile payment.

According to research from retail app platform Branding Brand, in-app purchases with Apple Pay increased 17% from March to April of this year. Overall, Apple Pay orders accounted for 26% of overall shopping app purchases in March, and those consumers are also spending more than those using other app payment methods. 

"Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay," said Chris Mason, co-founder and CEO of Branding Brand. "What's more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who check out with PayPal."

In the survey, PayPal and Apple Pay tied for first place as users' favorites; Amazon Pay, Walmart Pay and Target Pay trailed behind.

"For Apple Pay to only be in existence for two years and be able to measure up to an industry giant is an extremely interesting finding for retailers," Mason told FierceRetail.

Mason reports that Branding Brand has seen a steady increase in Apple Pay adoption by consumers over the past year. And 57% of those surveyed said they use Apple Pay because it is fast and convenient. 

What would make more consumers use Apple Pay? Of those surveyed, 50% said loyalty rewards. Overall, 70% of Apple Pay users would like to see more retailers offering the system. 

"Apple this week reported Apple Pay transactions were up 450% from the same period a year ago, which demonstrates strong growth for the payments service," Mason added. 

Read the full story here.

Topics: Trends Media Coverage Company

[PRESS] eMarketer: A Portrait of Amazon Shoppers

Screen Shot 2017-03-16 at 10.21.20 AM.pngSource: eMarketer

eMarketer featured Branding Brand's study in its profile about Amazon shoppers. 

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Branding Brand surveyed 1,000 US internet users in February 2017, all of whom shop on Amazon and identified themselves as making the majority of purchases for their household. Interestingly, mobile devices—in the aggregate—were reported to be the primary purchasing channel for a majority of Amazon customers.

While desktop/laptop was the top channel for the highest percentage of respondents, smartphone shoppers—whether using the Amazon app or simply going to Amazon.com—actually made up a larger combined proportion, at 48%. Add in tablet buyers, and almost 60% of respondents identified mobile channels as their primary choice for shopping on Amazon..

Read the full story here.

Topics: Trends Media Coverage Company