Apple Pay Sees Double-digit Growth, Ties With PayPal

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Retail purchases made with Apple Pay are growing, and consumers say it’s tied with PayPal as their preferred mobile payment system, according to research from
shopping app platform, Branding Brand.

Apple Pay Orders Increase
Retailers are seeing more purchases with Apple Pay. New shopping data from Branding Brand shows in-app purchases with Apple Pay increased 17% from March 2017 to April 2017. For context, Apple Pay orders comprised 26% of overall shopping app purchases in March.

“Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay,” said Chris Mason, co-founder and CEO of Branding Brand. “What’s more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who checkout with PayPal.”

Apple Pay Catches PayPal
In Branding Brand’s survey of 1,000 Apple Pay users, when asked to rank their favorite in-app payment systems, PayPal and Apple Pay tied for first place. Amazon Pay, and retailer mobile payment systems like Walmart Pay and Target Pay trailed behind respectively.

Consumer Suggestions for Increasing Adoption
Industry reports have cited low customer adoption of contactless payments overall, but when asked what would make shoppers want to use Apple Pay, 50% said loyalty rewards. Overall, 70% of Apple Pay users want more retailers to offer the service.

About the Survey
Branding Brand surveyed 1,000 Apple Pay users from April 21-24 to learn how and why consumers use Apple Pay to buy products. For complete survey results, contact press@brandingbrand.com or stay tuned to Branding Brand’s blog for deep-dive recaps.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release

Survey: Amazon Weaknesses are Opportunities for Retailers

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Are Amazon's deficiencies inadvertently creating a blueprint retailers can use to succeed? Amazon shoppers say they would buy from other retailers if offered lower prices (66%), free 2-day shipping (60%), and loyalty rewards (37%) — pointing to strategies retailers can use to attract the youngest generation of consumers.

To better understand how retailers can compete with the e-commerce giant, leading retail app platform, Branding Brand surveyed 1,000 adults from Feb 17-22 who shop on Amazon and make the majority of purchases for their households.

How and Why They Buy
60% of Amazon shoppers buy using their mobile devices. Having a Prime membership is the top reason they buy from Amazon (31%), followed by low prices (29%). Of those surveyed, 58% were Amazon Prime members.

Of non-Prime-members, the main reason 45% buy on Amazon is to find lower prices. 37% of non-Prime members think Walmart is less expensive.

Attracting Young Shoppers
Major opportunities for retailers exist with younger shoppers — 76% of digitally native 18-24 year olds make less than half of purchases on Amazon. This group prefers in-store shopping and a seamless buying experience, and according to the survey, the leading way they buy on Amazon is with the mobile app at 35%. The rest buy on Amazon.com on desktop (34%) or mobile site (24%).

Only 1% of consumers say they use Amazon Dash Buttons or Alexa to shop.

To learn more about our methodology, contact press@brandingbrand.com.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Survey Company Press Release

Branding Brand Joins White House Equal Pay Pledge

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Today, Branding Brand signed the White House Equal Pay Pledge to join the effort to advance equal pay in U.S. companies. Since it launched the Equal Pay pledge earlier this year, 101 total U.S. businesses have pledged their commitment to gender pay equality in the workplace. 
 
Branding Brand's statement: 
 
Branding Brand proudly stands with the White House to make equal pay for equal work the rule, not the exception, for generations to come. By joining this pledge as the leading developer of mobile sites and apps for retailers, we hope to also bring awareness to help close the gender and diversity gaps that exist in the technology industry.
 
We empower our team to thrive by continuing to offer pay equality, maternity and paternity leave, flex schedules, and supporting each individual during life and career transitions. 
  
The full White House Press Release is available here. 
 
To learn more about employee benefits and available job openings at Branding Brand, visit its Careers page. 
 
Topics: Company Press Release

From Retail Woes to HO-HO-HO$: Consumer Survey Predicts Strong Holiday Sales

Preview the holiday shopping survey on SlideShare.

Holiday sales off to a slow start? Take comfort. Shoppers are planning to spend more than they did last year; they just haven’t started yet.

Despite slow third-quarter sales growth and declines reported by retailers like Abercrombie, Apple, and Under Armour, a new survey shows that 96% of consumers plan to buy more online than they did last year.

The survey from Branding Brand, a developer of apps and sites for over 200 major retailers, also found that 43% of shoppers won’t start looking for gifts until November, with 4% saying they won't purchase their last gift until January. The findings support another recent survey by Deloitte, which suggests online shopping could make holiday history this year.

“The holiday shopping window is quite different than the industry leads on,” said Chris Mason, CEO and co-founder of Branding Brand. “‘Christmas Creep’ begins earlier every year, but November is when shopping truly starts for most people.”

A copy of the complete Branding Brand Holiday Consumer Survey is available for download and answers additional questions about how shoppers plan to browse and buy, including:

  • Is Facebook or Pinterest king when it comes to finding gift ideas?  
  • Where do consumers plan to shop?
  • How much will they spend on holiday gifts?

DOWNLOAD THE RESULTS

About Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the behaviors of today’s digital consumer. This survey was conducted online on October 12 with 1,000 respondents, ages 18-44, who plan to shop for holiday gifts. Branding Brand’s previous consumer survey about Samsung Galaxy Note7 has been widely featured by international media outlets.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

 

Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE RESULTS

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE RESULTS

Topics: Trends Survey Holiday Company Press Release

Survey: Samsung Consumer Confidence Down Following Galaxy Note7 Recall

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The Galaxy Note7 recall put a dent in Samsung consumer confidence, with 34% of current customers saying they won’t buy another smartphone from the brand. Of these customers, 81% have always owned a Samsung or Android smartphone.

Following the September 15 U.S. recall of the Galaxy Note7 — due to concerns over faulty batteries that may explode in these devices — Branding Brand, the world’s leading mobile e-commerce platform, surveyed 1,000 Samsung smartphone customers to understand consumer confidence and loyalty with the brand.

Will Customers Stay Loyal?
Of the Samsung customers that will stay loyal to the brand, 77% say it’s because they don’t want to learn a new phone. Other reasons Samsung customers cited for staying loyal with the brand include:

  • Style (52%)
  • Options to customize experience (44%)
  • Battery life (39%)
  • Cost (35%)
  • Dislike of other smartphone brands (28%)

“Samsung consumers say battery life is a key to their loyalty with the brand; however it’s the same reason for the drop in confidence,” said Chris Mason, Co-founder and CEO of Branding Brand. “Battery power is, and will continue to be, a big factor in smartphone technology development.”

Or, Will They Switch Brands?
Most Samsung owners who say they are ready to switch will choose another Android phone (57%), but many will move to iPhone (34%). Of current Samsung owners, 21% were previously iPhone owners.

About the Survey
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases. This online survey was conducted from Sept. 21-22, 2016, with 1,000 U.S. respondents ages 18-65, who currently own a Samsung smartphone.

To learn more about our methodology, contact press@brandingbrand.com.

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering online and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Survey Company Press Release