Shoppers Choose Target and Walmart Over Amazon for Back-to-School

Consumer Shopping Trends: Back to School 2017

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Shopper preferences have shifted ahead of this year’s back-to-school season, according to a new consumer survey by retail app platform, Branding Brand. Of young U.S. shoppers, ages 18-24, 64% say they will buy back-to-school items from Target, 64% will buy from Walmart, and 50% will buy from Amazon.

Conversely, a similar shopper survey in 2016 showed Amazon led the pack — with 74% saying they’d buy from the retailer compared to 42% planning to buy from Walmart and 51% from Target.

Branding Brand’s latest consumer survey identifies the millennial shopping trends that will shape the 2017 back-to-school season, including: 

  • 80% will purchase items online this year; 62% will buy via smartphone.
  • 54% say they won’t start shopping until August — 14% were done in June.
  • 18% will purchase using mobile payments like Apple Pay, Android Pay, and Samsung Pay. 

Branding Brand conducted this online survey of 1,000 back-to-school shoppers from June 21-23, 2017.

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About Branding Brand
Branding Brand is the retail industry's leading multichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Company Press Release

Retailers Create Augmented Reality Shopping Experiences with ARKit and Branding Brand

AR-tech.jpgSource: Wareable

More retailers can now give digital shoppers the option to try before they buy. Leading retail app platform, Branding Brand is leveraging the largest augmented reality (AR) platform in the world, Apple Inc.’s ARKit, to bring shopping to the next level for clients.

With an ARKit retail app, consumers can make smarter buying decisions using their iPhone or iPad camera. At home shoppers can virtually try on an outfit or see how an appliance will fit on their kitchen countertop before they buy. In-store shoppers experience enhanced window shopping and, as they view a product in person, they can see an overlay of information like customer reviews or star ratings.

Retailers can manage and experiment with AR features using Branding Brand’s compatible content management system. Benefits for brands may include decreasing purchase returns — resulting from better measurement and size understanding, offering more clarity and context about their products, and boosting consumer engagement.

AR Is Already Everywhere
Introduced at Apple’s Worldwide Developers Conference (WWDC) this month, ARKit is valuable to retailers because of the millions of consumer devices that will be AR-compatible following the iOS 11 update in fall 2017. Compared to previously available solutions, ARKit has lower impact on battery life and enables higher quality, more stable placement, size, and lighting for integrated experiences.

Branding Brand has a deep history of launching retail technologies alongside Apple — integrating Passbook loyalty programs, iBeacons for in-store, and Apple Pay for seamless checkout for mobile shopping pioneers like Sephora, American Eagle Outfitters, and Cole Haan, respectively.

“Retail is the next major AR frontier. By adding ARKit to our app platform, we’re helping them build a kind of experience that’s already exciting millions of daily users on apps like Snapchat, Instagram, and Pokémon Go,” said Chris Mason, CEO of Branding Brand.

“Our clients see more and more consumer engagement and payments coming from mobile devices. Retailers who provide app-first experiences will be better positioned to compete in the global marketplace of the future, alongside IKEA, Amazon, and Walmart.”

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Company Press Release

Branding Brand, Yext Integration Helps Retailers Drive Traffic and Dollars to Stores

Yext App Directory Branding BrandSource: Yext 

Retailers no longer need to worry if their business information is accurate everywhere customers are looking. A new partnership between digital knowledge management provider, Yext, and retail app platform, Branding Brand, creates a single place for brand managers to update ever-changing information like store hours and locations.

“Shoppers are searching for their favorite brick-and-mortar stores closest to them,” said Chris Mason, CEO of Branding Brand, the largest provider of retail mobile apps and sites. “Our partnership with Yext means that retailers can be confident knowing the right information about their store is accurately displayed and available to shoppers.”

“Branding Brand’s integration in the Yext App Directory gives enterprise retail brands with hundreds of stores one place to maintain and update their digital knowledge,” said Marc Ferrentino, Chief Strategy Officer of Yext. “It makes sure retailer information is discoverable and in-sync across their mobile sites, apps, and the digital ecosystems, driving foot traffic and sales.”

The pre-built integration is available in the Yext App Directory as “Branding Brand for Stores.”

Click and Collect Benefit
Accurate business hours and location information across branded sales channels has never been more important as retailers, like Kohl’s and Walmart, redesign entire stores to make way for customers wanting to buy online and pick up in store (BOPIS) and take advantage of ship-to-store discounts.

According to Branding Brand client data, store locator views from smartphones have increased as much as 25% during Christmas week. A 2016 holiday shopping survey said 50% of shoppers planned to buy online and pick up in store more than the previous year.

“As brands decide to extend and reduce hours throughout the year, especially during the holidays for last-minute shoppers, they’ll have one place to instantly update this information and trust it’s displayed accurately for customers,” said Mason. 

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

About Yext
Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

Topics: Trends Company Press Release

Survey: No New iPhone Yet, Consumers Say That’s Ok

wwdc2017.jpg


Apple made no mention of a new iPhone at its Worldwide Developers Conference (WWDC) keynote, and it doesn’t seem to matter to consumers. Three-in-four loyal iPhone users say they won’t buy Apple’s rumored 10-year anniversary smartphone. While only 2% say they will switch to an Android device, nearly half (45%) won’t trade in their current iPhone this year. 27% will buy an iPhone model that already exists.

Leading retail app platform, Branding Brand conducted a consumer survey of 1,000 iPhone owners, June 2-5, 2017, to understand anticipation around the next generation ”iPhone 8” and other Apple innovations.

Loyal Customers not Impressed
71% of survey respondents have been an iPhone customer for more than 5 years. 21% for 2-4 years, and 8% for 1 year or less.

“Even though the majority of our survey respondents are long-term, dedicated iPhone customers, nearly 70% say they aren’t impressed with Apple’s iPhone innovation currently,” said Chris Mason, co-founder and CEO of Branding Brand.

Excitement for AR and VR
Nearly half (46%) of survey respondents say they want augmented reality (AR) capabilities featured in Apple’s next smartphone. Overall, 24% want Apple to innovate virtual reality (VR) and AR capabilities and hardware.

“From a retail perspective, the biggest news to come out of WWDC was the ARKit, which will give developers and retailers the tools to create exciting augmented reality app experiences, like in-home try on and virtual interior design,” said Mason. “Apps are no longer simply an optional way for brands to create amazing digital shopping experiences. The new iOS 11 and features like Business Chat will make apps a necessity and key part of how retailers sell.”

When asked about other anticipated iPhone features, 26% of consumers are interested in wireless charging. Only 8% care about an edgeless screen, and 4% want to replace the home button with an in-screen touch sensor.

Apple Watch Still Stagnates
81% say they won’t buy an Apple Watch, compared to 83% who said they wouldn’t in a similar survey conducted in August 2016. 

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release

Apple Pay Sees Double-digit Growth, Ties With PayPal

mobile-payment.jpg


Retail purchases made with Apple Pay are growing, and consumers say it’s tied with PayPal as their preferred mobile payment system, according to research from
shopping app platform, Branding Brand.

Apple Pay Orders Increase
Retailers are seeing more purchases with Apple Pay. New shopping data from Branding Brand shows in-app purchases with Apple Pay increased 17% from March 2017 to April 2017. For context, Apple Pay orders comprised 26% of overall shopping app purchases in March.

“Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay,” said Chris Mason, co-founder and CEO of Branding Brand. “What’s more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who checkout with PayPal.”

Apple Pay Catches PayPal
In Branding Brand’s survey of 1,000 Apple Pay users, when asked to rank their favorite in-app payment systems, PayPal and Apple Pay tied for first place. Amazon Pay, and retailer mobile payment systems like Walmart Pay and Target Pay trailed behind respectively.

Consumer Suggestions for Increasing Adoption
Industry reports have cited low customer adoption of contactless payments overall, but when asked what would make shoppers want to use Apple Pay, 50% said loyalty rewards. Overall, 70% of Apple Pay users want more retailers to offer the service.

About the Survey
Branding Brand surveyed 1,000 Apple Pay users from April 21-24 to learn how and why consumers use Apple Pay to buy products. For complete survey results, contact press@brandingbrand.com or stay tuned to Branding Brand’s blog for deep-dive recaps.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release