[INFOGRAPHIC] Here's What You Need to Know about Singles' Day

What You Need to Know about Singles' Day

In the U.S., Thanksgiving, Black Friday, and Cyber Monday deals are iconic, but Chinese shoppers count down the days to November 11, when they are encouraged to take a break from buying gifts for others and treat themselves to something nice.

This year marks the seventh anniversary of Singles’ Day. Initiated in 2009 by Alibaba, Singles’ Day is the largest online shopping event in China. Last year, people reportedly spent $14.3 billion on Alibaba’s website, and the company is expected to bring in over $21 billion this year.

A recent survey of holiday shoppers shows that 96% will purchase more gifts online compared to last year. In 2015, Singles’ Day was dominated by smartphones and tablets, and in the first 90 minutes, Alibaba scored over $5 billion—72% of which was mobile. Throughout the day, mobile devices drove 69% of online sales

It doesn’t look like November 11 will stop with Chinese shoppers. About half of American holiday shoppers don’t mind sneaking in a gift or two for themselves, so although the Chinese holiday is not officially celebrated in the U.S., Adobe predicts that Singles’ Day will drive $1.5 billion in revenue for American retailers, which trails Thanksgiving Day’s predicted $2 billion sales day.

Want to know how to prepare for the upcoming holiday? Download a complimentary copy of our consumer shopping survey to understand the when, where, how, and why of holiday browsing and buying.


Topics: Trends Report Holiday

eMarketer Report: 'Mobile is at the core of modern retail'

This week, eMarketer released two reports featuring insights on the future of mobile commerce and supporting data from Branding Brand and CEO, Chris Mason. Here are some highlights: 

From the 'Optimizing for Mobile Commerce' Brief: 

“People have had a chance to view their first [responsive] version, and now their bosses are still needing to see them have better numbers because there’s real pressure in the market," said Chris Mason, CEO and co-founder of mobile commerce platform Branding Brand.

“Responsive benefits the retailer. It’s about code consolidation," Mason said. "To make it so the customer gets what they want, you must have an adaptive site process, too." 

From the 'US Mobile Commerce Update 2016: Behind the Rapid Growth' Report: 

U.S. Smartphone vs. Tablet Retail M-Commerce Visit Share by OS and OS Version in Q4 2015

Want More? 
Click here and search report titles: (1) Report: US Mobile Commerce Update 2016: Behind the Rapid Growth; (2) Brief: Optimizing for Mobile Commerce, to view and download. Must be an eMarketer customer. 

Topics: Trends Report Media Coverage Company

[VIDEO] Q4 2015 Mobile Commerce Trends Recap

Can't get enough of Q4 trends? Watch the recap video:



Topics: Trends Report

Year in Review: 2015 Online Shopping Trends

Monthly Online Shopping Trends

January Monthly Online Shopping Trends February Monthly Online Shopping TrendsMarch Monthly Online Shopping TrendsApril Monthly Online Shopping Trends

May Monthly Online Shopping TrendsJune Monthly Online Shopping TrendsJuly Monthly Online Shopping TrendsAugust Monthly Online Shopping Trends

September Monthly Online Shopping TrendsOctober Monthly Online Shopping TrendsNovember Monthly Online Shopping TrendsDecember Monthly Online Shopping Trends

Quarterly Mobile Shopping Trends

Q1 Mobile Shopping TrendsQ2 Mobile Shopping TrendsQ3 Mobile Shopping TrendsQ4 Mobile Shopping Trends

Holiday Shopping Trends

Thanksgiving Holiday Shopping TrendsBlack Friday Holiday Shopping TrendsCyber Monday Holiday Shopping TrendsCyber Five Holiday Shopping Trends

Topics: Trends Report

[REPORT] Q4 2015 Mobile Commerce and Holiday Trends

iPhones generated 65% of total smartphone revenue; iPads generated 83% of total tablet revenue.

Get the latest holiday trends. Download Holiday 2016: Consumer Shopping Trends.

Despite the growing popularity of ad blockers, retailers experienced their most successful mobile shopping season yet. iOS 9 accounted for nearly half of total smartphone and tablet revenue.

Across industries, retailers introduced sales earlier, increasing smartphone visits by 71% and conversion by 64% compared to last holiday.


Take a look at the monthly trends from this quarter:
Holiday shopping reports:
Additional Q4 2015 trends:

Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 


Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.


Topics: Trends Report Holiday