It's no secret that smartphones play a major role in the omnichannel shopping journey. Every day, people reach into their pockets and pull out their mobile devices to help them in moments of need. In fact, most shoppers start the buying process on mobile.
Because of the influence smartphones have on online and in-store sales, retailers are focusing on mobile this year—specifically, mobile apps.
People are spending more time than ever in apps. They're not only engaging with retailers there, but they're also purchasing in mobile shopping apps more often than other digital channels.
Discover why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.