[FREE DOWNLOAD] "How to Streamline Checkout Using Pay with Google" Webinar Recording

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Pay with Google combines the benefits of Android Pay and Google cards on file to streamline checkout and allow shoppers to purchase anywhere, including mobile, desktop, in store, smart home devices, and more.

Branding Brand and Google partnered to discuss the benefits of Pay with Google, how to implement it, and why it has the potential to scale faster than any other digital payment method.

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Topics: Omnichannel Trends Solutions Recap Company Webinar

Apps Dominate Shoppers' Time Spent on Smartphones

People using mobile apps on smartphones

People are spending more time than ever using their smartphones. In fact, 92% of people consider smartphones to be their primary device

Today, 3 in 4 shoppers use their mobile devices to help them at every step of the buyer journey. Because of this, people are flocking to apps—so much so that mobile app time has increased 111% since 2013. This year, people will spend nearly two and a half hours a day in apps, which is 85% of their total daily mobile time.

Monthly app usage increased 37% for Baby Boomers ages 55 to 64 in 2016 compared to 2015.

Although it’s true that younger generations spend much more of their time using apps, monthly app usage spiked for Baby Boomers ages 55 to 64 from 40.7 hours in 2015 to 55.6 hours in 2016.

Why Every Retailer Needs a Mobile Shopping App

83% of today's shoppers start their journey on mobile. Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

Why Retailers Are Prioritizing Mobile Apps This Year

Friends using a smartphone

As a retailer, you already know that mobile devices play a major role in the shopper journey. From discovery and research to purchase and fulfillment, smartphones are with your customers at every step.

Today, 77% of shoppers use smartphones as part of their shopping journey, but even more striking is that 83% of shoppers start their journey on mobile. As people use their smartphones more in moments of need, these devices increasingly influence online and in-store sales.

At a time when brick-and-mortar retailers are downsizing and online-only retailers are opening up their first stores, every brand has one thing in common: they’re focusing on mobile—specifically, mobile apps.

People are spending more time than ever engaging with apps, and they expect retailers to follow suit. Mobile apps connect your customers wherever they are in the world, and they provide better shopping experiences than your typical website. Even better, apps convert higher than other digital channels (even desktop sites!).

Why Every Retailer Needs a Mobile Shopping App

Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

[WEBINAR] How to Streamline Checkout Using Pay with Google

Google Payment Solutions Pay with Google

Tuesday, August 22  |  1 p.m. ET

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Long, complicated checkouts are often the primary cause of abandoned carts. The solution? One-touch payments.

Coming this fall, Pay with Google enables frictionless purchasing anywhere, including mobile, desktop, in store, or smart home devices, and introduces new use cases, like paying for a ride share in Google Maps or booking a hotel room in an Android Instant App.

Pay with Google combines the benefits of Android Pay and Google cards on file, including:
  • Secure, one-touch payments
  • Fast, easy adoption with millions of cards already on file
  • Consistent in-store and online experiences

This new payment method is expected to perform better than Android Pay, which has increased conversion up to 3.5x, and scales even faster, according to the Google Payment Solutions team.

Join Branding Brand and Emily Kramer, Rohan Thompson, and Chris Sater from Google to learn more about Pay with Google on Tuesday, August 22 at 1 p.m. ET.

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Topics: Omnichannel Trends Solutions Company Webinar

Top Mobile Tech That Makes Shopping on a Smaller Screen Easier

Shopper purchasing with a mobile payment | Branding Brand

People are spending more time on their smartphones—particularly in apps. Because of this, shoppers expect retailers to adopt mobile technology that makes shopping and buying on a small screen easier.  

2 in 3 shoppers want mobile payment capabilities when buying from retailers.Shoppers want retailers to use the power of emerging mobile tech to streamline checkout online and in store. 2 in 3 want to use mobile payments, like Apple Pay and Android Pay, to purchase quickly and securely.

Nearly half of in-store customers want self checkout and scan products to get more information, and 37% want the ability to buy online and pick up in store.

Mobile apps are the only way to integrate all of these top-requested mobile capabilities into your digital strategy, which is why 98% of retailers will maintain or increase their mobile app budgets this year.

Why Every Retailer Needs a Mobile Shopping App

Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

DOWNLOAD THE EBOOK

Topics: Trends Solutions