62% of Shoppers Will Use Smartphones to Buy School Gear

46% of shoppers will buy as much as or more school gear on smartphones compared to last year.

This year, 79% of college students shopping for back-to-school gear will purchase online, and most of them will use their smartphones during the buying process.

In fact, 62% of young shoppers will buy what they need on their smartphones this back-to-school season.

Compared to last year, 30% will purchase about the same amount on mobile, and another 16% will buy more on smartphones. People who will purchase more on smartphones this year plan to shop at Amazon, Forever 21, and Macy's.

18% of college students will buy back-to-school items using Apple Pay.

As college-aged shoppers turn to their smartphones for back-to-school shopping, they plan to purchase using mobile payments, like Apple Pay, Samsung Pay, and Android Pay.

Find more back-to-school shopping trends

We anonymously surveyed 1,000 18-to-24-year-olds to understand their back-to-school shopping preferences. Get the full report “Consumer Shopping Trends: Back to School 2017.”

DOWNLOAD THE REPORT

Topics: Trends Survey

2 in 3 Back-to-School Shoppers Will Buy from Target or Walmart

2 in 3 shoppers will buy back-to-school gear from Target and Walmart this year.

As we head into August, more college students will start browsing and buying what they need to go back to school. Like last year, most young shoppers are preparing to shop at mass merchants, where they can get most of what they need in one trip.

This year, 2 in 3 shoppers will buy back-to-school gear from Target and Walmart, and half say they’ll purchase from Amazon. All three retailers earned a spot on the STORES 2017 Top 100 Power Players.

Target is focusing on its private label brands during the back-to-school season, which may part of the reason 3 in 4 females say they’re purchasing from the retailer.

On the other hand, Walmart is concentrating on convenience by making school supplies available through its online grocery service.

In-store shoppers are expected to spend twice as much as online shoppers, but the majority of them will research online before purchasing back-to-school products in a physical store.

75% of these shoppers say they'll spend as much as or more than last year.

75% of these shoppers say they have the same amount or more money to spend compared to last year. 22% of shoppers who will spend more money on back-to-school items are most likely purchasing from Ikea, Dick’s Sporting Goods, Kohl’s, and Forever 21.

Find more back-to-school shopping trends

We anonymously surveyed 1,000 18-to-24-year-olds to understand their back-to-school shopping preferences. Get the full report “Consumer Shopping Trends: Back to School 2017.”

DOWNLOAD THE REPORT

Topics: Trends Survey

1 in 3 Shoppers Already Started Buying Back-to-School Gear

Most young shoppers will begin and finish purchasing back-to-school necessities in August.

This year, college shoppers are expected to spend a total of $54.1 billion during what is known as the second largest spending holiday of the year.

Retailers can expect similar back-to-school shopping trends as last year. Our consumer shopping survey found that 35% of 18-to-24-year-old shoppers have already started buying what they need to go back to school and another 55% plan to begin in August.

By the end of July, 1 in 3 shoppers will have already started purchasing what they need to go back to school.

According to Deloitte, those who start shopping earlier in the season typically spend more, but 2 in 3 back-to-school shoppers want to take advantage of deals throughout the summer.

Overall, most young shoppers don't want to spend more than one month browsing and buying back-to-school gear despite when they start shopping. By the end of the month, 1 in 4 school shoppers will be finished purchasing; however, the bulk of them won’t complete their shopping until the end of August.

78% of back-to-school shoppers will finish purchasing what they need by the end of August.

Find more back-to-school shopping trends

We anonymously surveyed 1,000 18-to-24-year-olds to understand their back-to-school shopping preferences. Get the full report “Consumer Shopping Trends: Back to School 2017.”

DOWNLOAD THE REPORT

Topics: Trends Survey

Survey: No New iPhone Yet, Consumers Say That’s Ok

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Apple made no mention of a new iPhone at its Worldwide Developers Conference (WWDC) keynote, and it doesn’t seem to matter to consumers. Three-in-four loyal iPhone users say they won’t buy Apple’s rumored 10-year anniversary smartphone. While only 2% say they will switch to an Android device, nearly half (45%) won’t trade in their current iPhone this year. 27% will buy an iPhone model that already exists.

Leading retail app platform, Branding Brand conducted a consumer survey of 1,000 iPhone owners, June 2-5, 2017, to understand anticipation around the next generation ”iPhone 8” and other Apple innovations.

Loyal Customers not Impressed
71% of survey respondents have been an iPhone customer for more than 5 years. 21% for 2-4 years, and 8% for 1 year or less.

“Even though the majority of our survey respondents are long-term, dedicated iPhone customers, nearly 70% say they aren’t impressed with Apple’s iPhone innovation currently,” said Chris Mason, co-founder and CEO of Branding Brand.

Excitement for AR and VR
Nearly half (46%) of survey respondents say they want augmented reality (AR) capabilities featured in Apple’s next smartphone. Overall, 24% want Apple to innovate virtual reality (VR) and AR capabilities and hardware.

“From a retail perspective, the biggest news to come out of WWDC was the ARKit, which will give developers and retailers the tools to create exciting augmented reality app experiences, like in-home try on and virtual interior design,” said Mason. “Apps are no longer simply an optional way for brands to create amazing digital shopping experiences. The new iOS 11 and features like Business Chat will make apps a necessity and key part of how retailers sell.”

When asked about other anticipated iPhone features, 26% of consumers are interested in wireless charging. Only 8% care about an edgeless screen, and 4% want to replace the home button with an in-screen touch sensor.

Apple Watch Still Stagnates
81% say they won’t buy an Apple Watch, compared to 83% who said they wouldn’t in a similar survey conducted in August 2016. 

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release

Apple Pay Sees Double-digit Growth, Ties With PayPal

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Retail purchases made with Apple Pay are growing, and consumers say it’s tied with PayPal as their preferred mobile payment system, according to research from
shopping app platform, Branding Brand.

Apple Pay Orders Increase
Retailers are seeing more purchases with Apple Pay. New shopping data from Branding Brand shows in-app purchases with Apple Pay increased 17% from March 2017 to April 2017. For context, Apple Pay orders comprised 26% of overall shopping app purchases in March.

“Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay,” said Chris Mason, co-founder and CEO of Branding Brand. “What’s more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who checkout with PayPal.”

Apple Pay Catches PayPal
In Branding Brand’s survey of 1,000 Apple Pay users, when asked to rank their favorite in-app payment systems, PayPal and Apple Pay tied for first place. Amazon Pay, and retailer mobile payment systems like Walmart Pay and Target Pay trailed behind respectively.

Consumer Suggestions for Increasing Adoption
Industry reports have cited low customer adoption of contactless payments overall, but when asked what would make shoppers want to use Apple Pay, 50% said loyalty rewards. Overall, 70% of Apple Pay users want more retailers to offer the service.

About the Survey
Branding Brand surveyed 1,000 Apple Pay users from April 21-24 to learn how and why consumers use Apple Pay to buy products. For complete survey results, contact press@brandingbrand.com or stay tuned to Branding Brand’s blog for deep-dive recaps.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release