Weekly News Roundup: High-end Apps, Competitive Plans, 3-day eBay

Weekly News Roundup

Here's what our team is reading this week... 

High-end Apps
Burberry is using e-commerce and a new app to drive revenue and convert its fan base into loyal customers (Women’s Wear Daily). The new Arc'teryx app allows users to create personalized, shoppable feeds based on their interests

Competitive Plans
Major retailers, Kohl's and Macy's shared plans to help them stay competitive (Retail Dive, Fortune). Sears admits its future is bleak (Chicago Tribune).

3-day eBay
Some major retailers won't survive this year's end, according to eBay's CEO. The company will start offering 3-day delivery this summer, with free shipping and 1-day and 2-day delivery also available (CNBC)

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Topics: Trends

[PRESS] eMarketer: A Portrait of Amazon Shoppers

Screen Shot 2017-03-16 at 10.21.20 AM.pngSource: eMarketer

eMarketer featured Branding Brand's study in its profile about Amazon shoppers. 

Here's a clip: 

Branding Brand surveyed 1,000 US internet users in February 2017, all of whom shop on Amazon and identified themselves as making the majority of purchases for their household. Interestingly, mobile devices—in the aggregate—were reported to be the primary purchasing channel for a majority of Amazon customers.

While desktop/laptop was the top channel for the highest percentage of respondents, smartphone shoppers—whether using the Amazon app or simply going to Amazon.com—actually made up a larger combined proportion, at 48%. Add in tablet buyers, and almost 60% of respondents identified mobile channels as their primary choice for shopping on Amazon..

Read the full story here.

Topics: Trends Media Coverage Company

Weekly News Roundup: New iPads, Mobile Rain Plan, Walmart Does Fashion

Weekly News Roundup

Here's what our team is reading this week... 

New iPads
Rumors of new iPads coming this spring may be confirmed with sightings of the devices in various Cupertino locations (TechCrunch). Apple’s spring event might be moved to April, or it might not happen this year (9to5Mac)

Mobile Rain Plan
The North Face is promoting a waterproof coat with geotargeting that plays its branded “Rain Drop” song on Spotify, but only in areas where it’s raining (Mobile Commerce Daily).

Walmart Does Fashion
A Pittsburgh-born retailer in the business for 15 years, Modcloth, was acquired by Walmart's Jet.com (Recode). But, this is only one of many niche retailers Walmart recently bought to gain style credibility (Women's Wear Daily)

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Topics: Trends

[WEBINAR] How to Use the Buyer Journey to Improve CX

Register for "How to Use the Buyer Journey to Improve CX.

REGISTER FOR WEBINAR This webinar will not be recorded.

Retailers who know their customers, understand their pain points, and develop solutions to solve them create the best shopping experiences, but 39% of companies still lack visibility into their shoppers' behaviors across channels. 

Join Branding Brand and guest speaker Brendan Witcher from Forrester for a webinar on Thursday, March 30 at 1 p.m. ET to learn how to use omnichannel tech to map your shoppers' buyer journeys and drive better customer experiences.

This webinar will not be recorded.


Topics: Omnichannel Trends Solutions Company Webinar

Targeting Amazon's Power Shoppers


Adults who make 75% or more of their purchases with Amazon — the power shoppers — buy from the app and want loyalty rewards. A deeper dive into Branding Brand’s recent survey of Amazon shoppers learned more about this segment of customers to understand how retailers can attract them away from the retail giant.

Rewards vs. Shipping

Of the features that could sway Amazon’s customers to buy from other retailers, 51% of power shoppers ranked loyalty and rewards programs above free 2-day shipping, at 49%. Lower pricing still tops the wish list of features, at 59%. 


App vs. Mobile Site, Desktop

Power shoppers buy from Amazon’s smartphone app more than any other channel, at 28% — compared with the 26% who shop via desktop site, and 23% shop from smartphone site. This group is more comfortable shopping and purchasing on mobile, with 51% typically buying from Amazon’s app or smartphone site. 


Because lowering prices and offering free 2-day shipping can be cost-intensive for retailers, the fact that Amazon's power shoppers value loyalty and rewards programs more offers a less costly alternative for brands to pull in these customers.

Loyalty engagement is key to driving app adoption. Shoppers who download a brand's app are more likely to buy, especially when they get something in return from an effective loyalty rewards program. 

Learn more ways retailers can develop digital strategies to better compete with e-commerce competition from our webinar recap below. 

Topics: Trends Survey Company