It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.
Companies such as Pinterest are seeing overwhelming success because they incorporate different channels into their marketing mix. Gone are the days where everything is solely happening on the Web. Nowadays, it is all about that mobile, social, local and digital evolution.
“Aggregators like Pinterest and Flipboard are proving that people like content that revolves around them,” said Chris Mason, cofounder/CEO of Branding Brand.
“People were already sharing socially, Pinterest just made it easier,” he said. “I don't know if it changed the world, but I can tell you that I like going to Pinterest more than visiting a bunch of Web sites to figure out what's hot.” ...