The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC and image recognition as a way to drive sales. Although effective, many companies are still not using mobile to the best of their abilities to increase engagement and drive brand awareness.
The mobile commerce space is growing like no other. The medium presents marketers with big opportunities to drive in-store traffic and increase revenue.
Here are the top do’s and don’ts of mobile commerce.
... Do make checkout simple.
Consumers are increasingly turning to their mobile devices to make purchases. Therefore, having a quick and efficient checkout process is crucial.
“Our data shows that clients with fewer steps in their checkout process experience significantly higher funnel conversion rates,” said Chris Mason, cofounder/CEO of Branding Brand.
Don’t direct all traffic to the homepage.
If a marketer is running a campaign that promotes a specific product, the creative should lead consumers to that product page, rather than the main homepage.
Fewer steps and more of seamless experience is key for mobile commerce success.
“When users click product links in a search result or email, they expect to go to that specific page,” Mr. Mason said.
“Make sure your mobile deep-links work just like they do on your full site,” he said....
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