Mobile Commerce Platform Branding Brand Ranks No. 332 on the 2013 Inc. 500, with Three-Year Growth of 1302% (Press Release)

Pittsburgh, PA -- August 20, 2013 -- Inc. magazine today ranked Branding Brand, the leading mobile commerce platform of top retailers, number 332 on its 32nd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500|5000.

“Sometimes, it’s hard to believe we powered only one mobile site at the start of 2010,” said Chris Mason, Branding Brand co-founder and CEO. “A lot has happened in three years, and I’m proud we did it in Pittsburgh. You don’t have to be in Silicon Valley to start a great software company.” Branding Brand ranks number 5 for Top 100 Pennsylvania Companies and number 29 for Top 100 Software Companies. The company’s profile can be viewed online at www.inc.com/profile/branding-brand.

The 2013 Inc. 500, unveiled in the September issue of Inc. (available on newsstands August 20 to November 20 and on Inc.com), is the most competitive crop in the list’s history. To make the cut, companies had to have achieved a staggering minimum of 918.59% in sales growth. The Inc. 500’s aggregate revenue is $14.1 billion, with a median three-year growth of 1739 percent. The companies on this year's Inc. 500 employ more than 52,100 people and generated over 44,912 jobs in the past three years. Complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/500.

"Not all the companies in the Inc. 500 | 5000 are in glamorous industries, but in their fields they are as famous as household name companies simply by virtue of being great at what they do. They are the hidden champions of job growth and innovation, the real muscle of the American economy,” says Inc. magazine Editor Eric Schurenberg.

Methodology
The 2013 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2009 to 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2012. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2009 is $100,000; the minimum for 2012 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.

About Branding Brand
Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading brands, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General, Drugstore.com, Eastern Mountain Sports, Jo-Ann, Kate Spade, Nautica, Party City, Petco, Ralph Lauren, Sephora, Spanx, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry, with offerings including smartphone and tablet sites, apps, and mobile in-store integrations. For more information, visit www.brandingbrand.com or @brandingbrand.

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3 Pittsburgh firms make Inc. 500 list (Pittsburgh Business Times)

Target Freight Management, Branding Brand and 4moms are among the handful of Pennsylvania companies that have made the 2013 Inc. 500 list.

Target Freight Management was No. 129 on the overall Inc. 500 list for its 2,896 percent three-year growth. It was second only to Wilson Legal Solutions of Newtown Square, near Philadelphia, among Pennsylvania companies on the Inc. 500.

Branding Brand was No. 334 with 1,302 percent growth in the past three years. The Pittsburgh-based mobile commerce company was started in 2008.

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Mobile Commerce Keeps Climbing (Internet Retailer)

Consumers continue to shop more with mobile devices, new research illustrates.

From July 2012 to July 2013, the percentage of web sales from smartphones at 18 retailer clients of mobile commerce technology provider Branding Brand increased 59.2% from 2.7% to 4.3%, the vendor reports. The percentage of web sales from tablets increased 34.7% from 9.5% to 12.8%. And the percentage of web sales from non-mobile computers decreased 5.6% from 87.8% to 82.9%.

Branding Brand has more than 150 clients, it reports. The vendor selected 18 retailers for its just-released mobile report that together, the vendor says, provide an overall snapshot of the mobile landscape and sales trends of its clients.

Consumers are shopping on mobile devices more than they are buying on the devices, the report illustrates. From July 2012 to July 2013, the percentage of visits from smartphones at the 18 retailers increased 54.0% from 13.9% to 21.4%. The percentage of visits from tablets increased 35.7% from 9.8% to 13.3%. And the percentage of visits from non-mobile computers decreased 14.4% from 76.3% to 65.3%.

Taking smartphones and tablets together, mobile devices accounted for 34.7%, or 14.28 million, of 41.24 million total visits to the 18 retailers in July.

While desktop visits and sales may be decreasing, conversion rates are up across the board for both mobile and desktop, Branding Brand says. From July 2012 to July 2013 smartphone conversion went from 0.38% to 0.43%, tablet conversions rose slightly from 1.44% to 1.46%, and non-mobile computer conversion went from 1.91% to 1.96%, the vendor reports.

When it comes to mobile visits to retail sites, Apple Inc.’s iOS mobile operating system continues to beat out Google Inc.’s Android, Branding Brand says. The iPhone accounted for 66.8% of July 2013 smartphone traffic at the 18 retailers, Android smartphones 30.0% and other smartphones 3.2%. The iPhone accounted for 75.4% of smartphone revenue, Android smartphones 22.5% and other smartphones 2.1%.

Apple’s iPad accounted for 94.3% of July 2013 tablet traffic at the 18 retailers, Android tablets 5.6% and other tablets 0.1%. The iPad accounted for 98.8% of tablet revenue and Android tablets 1.1% and other tablets .1%.

Branding Brand is No. 1 among mobile commerce vendors in the “Leading Vendors to the Top 1,000 E-retailers.”

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Desktop Visit Market Share Down 14% YoY (Press Release)

Branding Brand, the leading mobile commerce platform to major retailers, today released the results of its Mobile Commerce Index for July 2013. The complete report, along with accompanying images, is available at http://www.brandingbrand.com/data.

The Branding Brand Mobile Commerce Index identifies trends across a sample of Branding Brand's 150 clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

Compared to July 2012, the Branding Brand Mobile Commerce Index shows the following year-over-year gains for the 18 clients tracked during both periods:

  • Smartphone visits increased 82%
  • Smartphone pageviews increased 90%
  • Smartphone orders increased 56%
  • Smartphone revenue increased 82%

In July 2013, mobile devices generated just over 34% of total online visits (21% smartphones; 13% tablets), with the market share of smartphone visits increasing 54% from July 2012 to July 2013. iOS continued to dominate, with 67% of smartphone visits and 94% of tablet visits coming from Apple devices. The market share of non-mobile (desktop) visits decreased 14% from July 2012 to July 2013.

"Retail is no longer simply online or offline," said Chris Mason, Branding Brand co-founder and CEO. "With customer journeys spanning multiple touch-points, retailers must ensure that every impression is a good one."

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