Branding Brand, the leading mobile commerce platform of major retailers, today released the results of its Mobile Commerce Index for April 2014. The exclusive worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from April 2014 vs. April 2013.Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends worldwide across a consistent sample of 18 major clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce culled from retail websites specifically optimized for smartphones.
Compared to 2013, the Branding Brand Mobile Commerce Index shows the following year-over-year differential for the 18 clients tracked:
|April 2014||April 2013|
|Smartphone visits: 17,804,155||Smartphone visits: 9,686,235|
|Smartphone orders: 106,163||Smartphone orders: 54,066|
|Smartphone revenue: $11,852,897||Smartphone revenue: $5,490,741|
|Year-Over-Year Mobile Growth Rates from April 2013 to April 2014:|
|Smartphone visits increased 83.8%|
|Smartphone orders increased 96.4%|
|Smartphone revenue increased 115.9%|
Additional Data on Mobile Market Share:
In April 2014, smartphones generated 29.3% of total online visits (62.9% iOS, 36.3% Android), up 45.0% from April 2013. The market share of non-mobile (desktop) visits decreased 22.3% from April 2013 to April 2014.
“The triple digit gains we’re seeing in client revenue growth points to the conclusion that mobile commerce is simply exploding,” said Chris Mason, Branding Brand co-founder and CEO. “Smartphones are redefining the way retailers are connecting with their customers, and it’s clearly being reflected in the bottom line.”