1/3 of Black Friday Online Revenue Was Mobile

Mobile_Shopping_Black_Friday_2014 

PRESS RELEASE: 

Retail’s largest mobile commerce platform provider, Branding Brand, today released the results of its Mobile Commerce Index (MCI) for Black Friday 2014, which reported significant increases in smartphone and tablet shopping. Just over one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent over last year. Ninety percent of these consumers were on Apple devices.

According to Branding Brand’s sample of 35 North American retailers running on its commerce platform, mobile devices (smartphone and tablets combined) produced a total of 2,196,611 visits, 47,762 orders, and $5,537,044 in revenue on Black Friday. In addition, mobile devices generated:*

  • 57% of all online visits (79% iOS; 19% Android; 2% Other**)
    • 40% smartphones
    • 17% tablets
  • 35% of all online orders (84% iOS; 15% Android; 1% Other)
    • 18% smartphones
    • 17% tablets
  • 34% of all online revenue (90% iOS; 9% Android; 1% Other)
    • 16% smartphones
    • 18% tablets

*The above numbers do not include data from Branding Brand apps.
**Other includes Windows, BlackBerry, and other operating systems.

Compared to 2013, Branding Brand’s Mobile Commerce Index showed the following year-over-year increases for the same 35 retailers:

  • Mobile market share of all online visits increased 24%
  • Mobile market share of all online orders increased 30%
  • Mobile market share of all online revenue increased 48%

Mobile shopping visits peaked at 10 a.m. EST, while mobile revenue surged at 11 a.m. EST. Louisiana, West Virginia, Indiana, Iowa, and South Dakota were the highest-converting states in the United States.

Additional reports on the entire Thanksgiving through Cyber Monday period will be released throughout the week at blog.brandingbrand.com.

 

About Branding Brand: Branding Brand powers mobile commerce sites and apps for over 200 of the world’s leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into consumer-friendly smartphones, tablets, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.

About the Mobile Commerce IndexThe Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for Apple, Android, and other mobile devices. Issued monthly at blog.brandingbrand.com, the Index identifies e-commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand is responsible for the mobile websites and apps of over 200 major retailers around the world.


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Topics: Trends Report Holiday

3 out of 5 Online Shoppers Were Mobile on Thanksgiving

ThanksgivingDay2014

 

PRESS RELEASE: 

This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.

According to Branding Brand’s sample of 35 North American retailers running on its commerce platform, mobile devices (smartphone and tablets combined) produced a total of 1,569,222 visits, 30,424 orders, and $3,627,349 in revenue on Thanksgiving Day. In addition, mobile devices generated:*

  • 61% of all online visits (70% iOS; 29% Android; 1% Other**)

    • 44% smartphones

    • 17% tablets

  • 40% of all online orders (73% iOS; 26% Android; 1% Other)

    • 22% smartphones

    • 18% tablets

  • 40% of online revenue (82% iOS; 17% Android; 1% Other)

    • 19% smartphones

    • 21% tablets

*The above numbers do not include data from Branding Brand apps.
**Other includes Windows, BlackBerry, and other operating systems.

Compared to 2013, Branding Brand’s Mobile Commerce Index showed the following year-over-year increases for the same 35 retailers:

  • Mobile market share of all online visits increased 33%

  • Mobile market share of all online orders increased 42%

  • Mobile market share of all online revenue increased 55%

Mobile shopping visits peaked at 9 p.m. EST, while mobile revenue surged at 10 p.m. EST. Louisiana, West Virginia, Indiana, South Dakota, and Tennessee were the highest-converting states in the United States.

About Branding Brand: Branding Brand powers mobile commerce sites and apps for over 200 of the world’s leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into consumer-friendly smartphones, tablets, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit www.brandingbrand.com or follow @brandingbrand on Twitter.

About the Mobile Commerce Index: The Branding Brand Mobile Commerce Index  (MCI) is the largest collection of data on retail websites specifically designed for Apple, Android, and other mobile devices. Issued monthly at blog.brandingbrand.com, the Index identifies e-commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand is responsible for the mobile websites and apps of over 200 major retailers around the world.
 

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Topics: Trends Report Holiday

This Time Last Year: Black Friday 2013

BlackFriday2013

Stay tuned! Black Friday 2014 data coming soon.... For media inquiries, contact press@brandingbrand.com.

Topics: Trends Holiday

This Time Last Year: Thanksgiving Day 2013

ThanksgivingDay2013-1 

Stay tuned! Thanksgiving Day 2014 data coming soon.... For media inquiries, contact press@brandingbrand.com.

UPDATE: Thanksgiving 2014 numbers are live. 61% of all online visits came from smartphones and tablets--a 33% increase in market share!

Topics: Trends Holiday

Client Spotlight: Angela Hsu Talking About Mobile

Data is a part of everything we do. It's the fuel behind our monthly Mobile Commerce Index reports, and it's the reason why our brands convert better than anyone else in the industry. There's a science to mobile commerce, and we have the largest collection of data in the world to prove it. 

Although the next few weeks will be full of talk about analytics and performance (stay tuned for our holiday benchmarks), today's feature is especially important because it comes direct from the retailer's perspective. In this video, Angela Hsu, VP of Internet Business and Marketing at Lamps Plus, discusses using metrics to make decisions at the nation's largest specialty lighting retailer. SPOILER ALERT: Conversion rates increase by double digits!

As always, a sincere thank you goes out to our entire Lamps Plus family for sharing your expertise and giving us another reason to visit sunny California. We've filmed at some cool locations, but it's going to be hard to top the lighting in this one.





For additional client testimonials, click on the videos below:

 

Client Spotlight: Gander Mountain & Overton's

Topics: Company Client

Chart Alert: iPhone 6 Plus Users Spend 75% More than Shoppers with Old iPhones

As you prepare for Holiday, pay attention to shoppers with new iPhones. According to our data, iPhone 6 and 6 Plus users are whales, and they're growing fast.  

iPhone_AOV

This chart was created by looking at 1,127,283 total iPhone orders over a 60-day period, from September 18 to November 16. During this time, iPhone 6 Plus users spent the most, with an average order value (AOV) of $68.95; that's approximately:

  • 75% more than users with an iPhone 4S or below ($39.32 AOV)
  • 38% more than users with an iPhone 5 or 5S ($50.00 AOV)
  • 10% more than users with an iPhone 6 ($62.74 AOV)

Although the majority of all iPhone visits (66%) and revenue (66%) still comes from iPhone 5 users, the iPhone 6 market is growing. On of September 19, our sample of retail websites received 955 visits from shoppers on iPhone 6 Plus devices and 8,762 visits from shoppers with an iPhone 6. By November 16, daily visits from iPhone 6 Plus devices increased 6,000%, and daily visits from iPhone 6 users were up nearly 3,000%. Total iPhone visits doubled during this time. 

 

Daily Visits
Date iPhone 6 Plus iPhone 6 Total iPhone (All Models)
September 19, 2014 955 8,762 1,117,343
November 16, 2014 58,974 251,339 2,377,462

Every day, mobile is becoming increasingly complex, as more devices, operating systems, screen sizes, and browsers enter the market. Do big screens = big spenders? Are new phones providing better experiences? Or, is having the latest and greatest simply a reflection of disposable income? Retailers: know thy customer.

Topics: Trends

October Mobile Commerce Index Is Live

According to Branding Brand's October 2014 Mobile Commerce Index, retail revenue from smartphones increased 76 percent from October 2013 to October 2014. Get the full report.

October_2014_MCI

Topics: Trends Report