Are You Providing a Secure Shopping Experience?

Chip_Cards

On October 1, we entered a new era of data security as magnetic strip credit cards phase out and microchipped credit cards take over. Retailers, who didn't take the necessary precautions to make their shopping experience secure, will be responsible for reconciling theft and fraud due to stolen or counterfeit credit cards—a responsibility currently held by the card issuer or bank.

Investing in new microchip readers are going to be costly for brick-and-mortar stores, but what does this mean for online retailers? 

Even though chip-embedded cards are becoming the standard, more transactions continue to occur online, and websites are likely to be the preferred target for theft and fraud. Critics are skeptical about the switch to microchipped cards because they don't prevent theft from online retailers, according to a recent NPR article

As a PCI DSS Level 1 service provider, Branding Brand is no stranger to data security. Our PCI Level 1 compliance means that we meet all the data protection requirements set forth by the major credit card companies for the processing, storage, and transmission of credit card information.

"We focus on securing customer information so that our clients can focus on creating great online shopping experiences for their customers," Branding Brand Director of Information Security Alex Cline said.

There are three core facets to Branding Brand's security precautions:

  • We never store credit card information.
  • We use the highest levels of encryption to communicate credit card information between our clients and their customers.
  • We execute a rigorous security testing schedule to ensure our sites are secure.

"Online shoppers benefit from using our mobile sites and apps because we protect not only their credit card information but also their personal information, like email, name, address, and phone number, all to the same standard," Alex said. "Our clients benefit from using our services because they can rely on us to help their brand build trust with their customers by giving them a secure online shopping experience."

Topics: Trends Solutions

Apple's Ad-Blocking Move Causes Big Problems for Retailers Like Walmart (Fortune)

Our research discovering e-commerce issues presented by iOS 9 and ad blocker apps was featured in Fortune. See the excerpt below, or read the full story.

Did you download an ad-blocking app? Good luck buying stuff online.

When Apple last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much larger outcry may soon come from retailers and those who use their iPhones to make online purchases.

Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right now – is unable to fully render the e-commerce sites of many major retailers, including Walmart, Sears and Lululemon.

The issue was first brought to our attention by Chris Mason, CEO of Branding Brand, a Pittsburgh-based company whose platform powers mobile commerce sites and apps.

“This upcoming holiday season… content-blockers are going to cause a lot of problems,” Mason says. “First, the experience for customers will be lessened. Lots of sites will be missing content, have broken links or customers won’t be able to add certain items to their shopping carts. They’ll probably just think the site is broken, but it’s really their content blocker. Second, retailers will be data-blind, or at least data-dark. It will really impact their ability to make quick judgments.”

Even for mobile websites that are working properly from a customer perspective, such ad-blocking technology also can strip out back-end code like Google Analytics or Adobe’s Omniture, which provide retailers with real-time insights into customer behavior. And then there is the whole matter of how retailers generate around 60% of their mobile web traffic inorganically, via online ads that Crystal and other ad-blockers are designed to eliminate.

“Retailers can work around it on the consumer side by doing a lot of recoding, but a lot of them freeze their codes on November 1, ahead of the holiday shopping season,” Branding Brand’s Mason says. “So that gives them just over a month or so to get it done. On the back-end they could use different sources of information for sales — kind of like checking the cash register instead of receipts — but it is a different process and also depends, in part, on if the sites are hosted on servers in-house or not.”

The trouble for retailers, of course, is that Crystal is just one ad-blocker. Another, Purify Blocker, currently sits at #5 in the App Store, and all of this is just one week after Apple unveiled its new operating system. Even if retailers reach out directly to one, they may be playing whack-a-mole. Moreover, they are entirely at the mercy of the app.

View the full story on Fortune.

Topics: Trends Media Coverage Company

iOS 9 Ad Blocker Apps: The Impact on Your Mobile Experience

For the first time, Apple allowed browser extensions when it released iOS 9 on September 16, 2015, which enables third-party developers to sell ad blocking software in the App Store.

The blocking software prevents both ads and certain content from loading in web and in-app Safari. According to Ad Age, an estimated 20% of U.S. consumers currently use ad blocking extensions on non-mobile devices—a trend that is likely to carry through to iPhone users as ad blockers are quickly becoming top-selling apps in the App Store.

Ad blockers are quickly becoming the top-selling apps in the App Store.

 


Ad Blocker Apple Store Rank, as of 9/21/15
Crystal (paid) 1
Purify Blocker (paid) 4
Blockr (paid) 86
Weblock (paid) 336
1Blocker (free) 441

 

Why do people use ad blocking software?
Consumers typically download ad blockers to do two things:

  • Prevent disruptive ads that pop up or load within content they’re viewing, which, in turn, dramatically speeds up most pages within the browser
  • Prevent sites from collecting data about their browsing behavior, demographic information, and other personal details

How is ad blocking software affecting customers?
Most ad blocking software uses patterns to determine what content to block, but it cannot always distinguish between valuable content and ads. 

Many top retailers are running into user experience issues because they distribute their “non-ad” content, like banner and product images as well as feedback and testing tools, using the same domains that support ads and behavioral tracking. Because of this, important site functionality may be broken or missing.

Consumers don’t realize that ad blockers have the potential to disable important “non-ad” content and ruin the shopping experience. When issues arise, they may infer that these sites are broken.

The following example shows Crystal preventing the site from loading scripts containing core functionality, including the product image, product price, and checkout capabilities:

Product page load errors with and without Crystal

 

Here is a console log with a list of the site's page errors caused by Crystal: 

Console log with page errors caused by Crystal 

How is ad blocking software affecting retailers?
Aside from the obvious issue of turning away customers with a poor user experience, popular analytics software solutions, including Google Analytics and Adobe Omniture, are disabled with the new ad blocking apps now available in the App Store.

Retailers rely on analytics tools to ensure their sites are functioning properly, particularly during the holiday season. If iOS 9 users continue to installing ad blockers, it will pose significant problems.

Popular analytics software solutions, including Google Analytics and   Adobe Omniture, are disabled with the new ad blocking apps.

Advertising and remarketing tools are among other valuable services that are affected by the ad blockers, including:

  • Chango, advertising/remarketing
  • Comscore, industry data
  • Criteo, advertising/remarketing
  • Doubleclick, advertising/remarketing
  • Google Ad Services, advertising/remarketing
  • Maxymiser, personalization
  • Monetate, personalization
  • Nielsen, industry data
  • Optimizely, personalization
Although this is not exhaustive, Easy-List provides a list of domains that many popular ad blockers use to inform their engines.

If content is being blocked on my mobile site, what should I do?
Please contact us at iOS9@brandingbrand.com. Our VP of Product, Jeff Middlesworth, leads a team that is dedicated to researching and resolving issues presented by ad blocking apps.

Topics: Trends

Test Your Optimization IQ: "Add to Bag" Messaging and Confirmation

Test Your Optimization IQ

We performed an A/B test on a fast fashion retailer's product detail page after users added an item to their bag:

  • Test A: modal appeared with options to "Continue Shopping" or "Checkout"
  • Test B: modal appeared with options to "Continue Shopping" or "View Bag"
  • Test C: messaging appeared stating that the item was added to the bag

Can you guess which test encouraged users to navigate from the product page to the cart and increased conversion?

Select a test to reveal the winner:

ATC_TestAATC_TestBATC_TestC

Topics: Design Solutions

This Week at Branding Brand: September 12-18

We recognized our SysAdmin on IT Professionals Day and worked on our comfy red couches.



Topics: Company

iPhone Market Share Likely to Reach Nearly 70% by 2016

iPhone Market Share over Time

As far back as 2012, iPhones have maintained the majority of the smartphone market, but the total amount of users shopping on iPhones changes significantly as new smartphone models are released and devices compete for popularity.

However, when the iPhone 6 and 6 Plus were introduced in September 2014, iPhones accounted for approximately 60% of the total smartphone market, and after the launch of Apple's iPhone 6s and 6s Plus, iPhones will likely see another boost in market share—controlling up to 70% of the total smartphone market by 2016.

2012: In Q2 2012, fewersmartphones were available, and the iPhone reigned. Totalsmartphone visits to e-commerce sites started out around 54% in Q2 and peaked at 64% after the iPhone 5 launch in September 2012. The rest of the market was covered by an array of Android devices. The second runner-up for market share in Q2-Q3 2012 was the SonyXperia with only 7% of visits.   
2013: Apple smartphones held over 60% of the market share until Samsung smartphones became a leading competitor in Q2 2013. The Samsung Galaxy S4 was released in June 2013, and by August 2013, the Samsung Galaxy S series phones made up 16% of the total smartphone market. In September 2013, the iPhone 5s and 5c were released, increasing the market share of iPhones in Q4 2013.

2014: iPhone market share remained steady until the Samsung Galaxy S5 was released in June 2014. The Samsung Galaxy S series and Galaxy Note series smartphones made up 22% of the total smartphone market in August 2014. The iPhone 6 and 6s were introduced in September 2014, shattering all-time iPhone sales records.

2015: The iPhone 6 and 6 Plus were the catalysts for iPhones once again taking over 60% of the smartphone market. Although older iPhones were phased out, the new models gained market share over Android devices.
   
  
Just as the release of the iPhone 5s and 5c models in September 2013 gave iPhones a big bump in market share, the iPhone 6s and 6s will be no exception. New features, including the 12Mp camera, payment and replacement plans, and the “Move to iOS” app for current Android users, guarantee that the new iPhone (and the other soon-to-be released products) will be a hit.

 

Topics: Trends Report

Branding Brand Featured in Internet Retail Leading Vendors to the Top 1000

Branding Brand is the #1 mobile commerce vendor to the Internet Retailer Top 1000Branding Brand is the #1 mobile commerce vendor to the top 1,000 e-retailers, according to the Internet Retailer 2016 Leading Vendors to the Top 1000.

This is the fourth edition of the Leading Vendors guide, which ranks the top 10 e-commerce solution providers in 30 categories based on the number of clients each vendor serves. The mobile commerce category experienced the second highest year-over-year growth rate of 19.1%, falling behind the e-commerce platform category (20.1% growth).

In total, the 2016 Leading Vendors to the Top 1000 explores 45 individual data points for 191 vendors.

 

Learn more about us:

Topics: Company

Half of Your Smartphone Customers Will Be Using iOS 9 by Black Friday

Two things you already know:

  1. Apple will officially release iOS 9 to the public tomorrow. 
  2. The holiday season and holiday shopping are just around the corner.

One thing you don't know:

  1. 50% of your total smartphone traffic will be using iOS 9 by Black Friday.

iOS 5, iOS 6, iOS 7, and iOS 8 Smartphone Market Share

Typically, iOS updates are adopted much faster than other operating systems. In the first two weeks after its release, iOS 7 was already used by 40% of all smartphones in the market; however, iOS 8 was only used by 20% of all smartphones in the market within the first two weeks. 

Why the significant difference?

New functionality was added to many of the iPhone's pre-loaded apps, like QuickType for Messages, time-lapse mode for Camera, and web-integration for Spotlight.

iOS 8 introduced a lot of new things that made people hesitant," Branding Brand iOS Developer Brayden Wilmoth said. "iOS 9 is a much more minor update."

iOS 8 also required 3.5X more free space to update than iOS 9 will, but there's a lot more than that working in iOS 9's favor that will make its adoption rate similar to iOS 7, including:

  • More productive and faster apps
  • High-quality camera
  • More intelligent search
  • Move to iOS app to help Android users move to iPhone easily
  • Payment plans offered through Apple
  • New iPhone 6s and 6s Plus with iOS 9 pre-loaded 
  • Low-cost, older phones on the market with ability to download iOS 9 (iPhone 5, 5s, 5c, 6, 6 Plus)

50% of all smartphone shoppers will be using iOS 9 by Black Friday.

"We believe users will quickly adopt iOS 9's quality-of-life updates," Branding Brand Senior Development Manager Chris Brack said. "Improvements, such as better battery life, smarter Siri & Spotlight, and much-needed updates to other apps, like Maps, Notes, and News, are going to entice people to update a bit sooner. Additionally, since this is a smaller, more targeted update, users are less hesitant to upgrade—especially those with older devices who are already on iOS 8."

In fact, according to our projections, 45-50% of all smartphone shoppers (not just iPhone users) will be using iOS 9 by Black Friday, and you can expect that percentage to steadily increase throughout the holiday season.

Get your holiday strategy ready for the latest Apple devices.

Topics: Trends

Conversion Up 54% on Labor Day Monday

Retailers with Labor Day sales saw major spikes in smartphone traffic and conversion. 20 clients who had holiday sales experienced the following smartphone site increases:

Conversion was 54% higher on Labor Day Monday than a typical Monday.

Friday

  • Visits were 7% higher than a typical Friday
  • Conversion was 28% higher than a typical Friday

Saturday

  • Visits were 7% higher than a typical Saturday
  • Conversion was 16% higher than a typical Saturday

Sunday

  • Visits were 2% higher than a typical Sunday
  • Conversion was 12% higher than a typical Sunday

Monday

  • Visits were 30% higher than a typical Monday
  • Conversion was 54% higher than a typical Monday

 

Retailers who extended their Labor Day sales into Tuesday may not have had a massive increase in traffic, but shoppers who did visit converted higher. 5 clients extended their sales and saw a 3% increase in visits and a 20% increase in conversion than a typical Tuesday.

During a normal week, Sunday is usually the biggest day for e-commerce; however, Labor Day Monday stole the show. Smartphone shoppers used Friday, Saturday, and Sunday to browse sales and decided to make a purchase on Monday. Over the 4-day weekend, approximately 1 in 3 purchases were placed on Monday.

Labor Day Monday generated 35% of total holiday weekend revenue.

Visits and revenue market share during a typical 4-day weekend:

  Visits Revenue
Friday 23% 22%
Saturday 25% 25%
Sunday 28% 29%
Monday 24% 24%

 

Visits and revenue market share during the 4-day holiday weekend:

  Visits Revenue
Friday 22% 20%
Saturday 24% 21%
Sunday 26% 24%
Monday 28% 35%
Topics: Trends Report

This Week at Branding Brand: September 5-11

Our team watched Apple's Keynote together in the main lobby and saw the reveal of the new iPhone 6S, iPhone 6S Plus, and iPad Pro. We're getting excited about Shop.org, which is less than a month away. If you're going, meet us there!



Topics: Company

Amp Up Your Holiday Strategy with Apple's Latest Products

With all of the hype surrounding Apple's latest smartphones, tablets, watches, and TV, it's time to take action. To help you prepare for the upcoming holiday season, Branding Brand iOS Developers Jordan Perry and Brayden Wilmoth discussed how retailers can deliver the experiences customers want to get out of their new devices.

Personalized push notifications have a much larger value for customers and retailers.

Apple Watch

  • What's new:
    Change the watch faces and bands to reflect your current style and mood.

  • How customers want to use it:
    They want to receive personalized push notifications tailored to their shopping habits.

  • How retailers can deliver:
    Personalized messages build excitement and brand loyalty. It's infinitely more exciting to receive "Something on your wishlist is back in stock!" over "Shop our new arrivals!"

    The customers who have taken the time to download your app are your most loyal. Rather than sending everyone the same generic message, be thoughtful about the notifications and relate them back to personal accounts when possible.

    "When Apple first introduced push notifications, they weren't meant to be mass-produced," Brayden said. "They're meant for a specific individual, which has a much larger value for customers and retailers."

 

Early adopters of Apple's new platforms are typically featured.

Apple TV

  • What's new
    Now, you can download apps to your TV, and Siri can help you find anything you want to shop, watch, or play.

  • How customers want to use it:
    Aside from watching shows and movies, they want to download new apps from the TV App Store to shop and play.

  • How retailers can deliver:
    Be forward-thinking and inventive, and build an app for tvOS before everyone else. Apple is always quick to feature brands who are early adopters to their new platforms, which might give you some extra press and recognition.

    "I think the Apple TV will be a big gift for the holidays and will appeal to casual gamers, and it's never a bad idea to be an early adopter on a new platform," Jordan said. 

 

Retailers looking to build an app have a better opportunity to reach smartphone and tablet users.

iPad Pro

  • What's new:
    It's bigger; it's faster; and it's compatible with a full keyboard and stylus (i.e., Apple Pencil).

  • How customers want to use it:
    Those who buy the iPad Pro will likely use it to replace their laptop, so be on the lookout for increased tablet traffic. 

  • How retailers can deliver:
    Build an app for the iPad. Better yet, build two: one for associates and one for customers. With iOS 9's new multitasking feature, users will be able to take advantage of split-screen viewing. For customers, this means price matching between two brands, and for retailers, this means helping a customer find an out-of-stock product while completing their purchase anywhere in the store.

    "From a development standpoint, it's easier for us to make an app that works on both iPhone and iPad with the new size classes," Brayden said. "Retailers looking to build a commerce or associate app have a better opportunity to reach smartphone and tablet users with their app efforts."

 

3D Touch adds so many new ways to interact with the device.

iPhone 6s/iPhone 6s Plus

  • What's new:
    They've both got better cameras, faster processing, two new colors (gold and rose gold),and best of all: 3D Touch.

  • How customers want to use it:
    Did we mention 3D Touch? It introduces a new functionality called Peek and Pop, which allows users to preview just about anything: email, photos, websites, locations. 3D Touch also gives users access to shortcuts, like Camera to take a photo or Maps to mark their location. This is all possible because the screen registers how much pressure is applied to the screen.

  • How retailers can deliver:
    Think about how you can integrate 3D Touch with your app, and do it fast. Early adopters of Apple's latest smartphones are going to be interested in using this new functionality. You'll also be viewed as an innovative brand.

    "I wouldn't be surprised if Apple has a featured section of apps that use 3D Touch, which could get retailers noticed," Jordan said. "There's always an adoption surge when the newest phone launches, but I think it will drive holiday gifts once people experience 3D Touch because it adds so many new ways to interact with the device."

 

When can you get your hands on these new gadgets? 
Pre-orders for the iPhone 6s and 6s Plus start on Saturday, September 12. While the gold and rose gold watch faces are ready to be purchased, some of the bands won't be released until next month. The iPad Pro will be available in November (just in time for gifting). Apple TV does not currently have a release date.

Topics: Trends

Target Your Audience on the Device They Prefer

When deciding how to approach your e-commerce strategy, nothing is more important than understanding the target audience. Different retailers have a unique blend of age demographics, which tend to prefer a different mix of channels when shopping online.

Sites with younger demographics tend to see more visits from smartphones; however, this trend changes in the 45 and over demographic. Although tablet traffic is a fairly small segment of e-commerce traffic, tablet use increases in sites with older demographics. 

mobile_demographic

 

   

Discover the 2015 back-to-school shopping trends by age demographic.

Topics: Trends Report

Test Your Optimization IQ: "Add to Bag" Button Appearance

Test Your Optimization IQ

We performed an A/B test on a lifestyle retailer's product detail page:

  • Test A: inactive (gray) "Add to Bag" button by default
  • Test B: active (color) "Add to Bag" button by default

Can you guess which test encouraged users to navigate from the product page to the cart?

Select a test to reveal the winner:

Test A: Inactive "Add to Bag" ButtonTest B: Active "Add to Bag" Button

Topics: Design Solutions

This Week at Branding Brand: August 29 - September 4

Our artist-in-residence started designing a new installation piece, and Bruno was named our Dog of the Month.



Topics: Company

Defining Traffic Sources and Optimizing Their Conversion

We previously discussed why it’s important to identify traffic sources that are contributing an unusually high amount of bounces (i.e., users who view one page and exit the site). Users who bounce from a site typically arrive from social or referral links.

TrafficSources_AvgBounces

Average smartphone, tablet, and desktop bounces by traffic source:

  • 3% of total direct traffic
  • 30% of total organic search traffic
  • 32% of total paid search traffic
  • 35% of total email traffic
  • 44% of total social traffic
  • 41% of total referral traffic

Once you’ve segmented your visits by traffic source, there are many ways to optimize your site if you discover that one traffic source is contributing more bounces than others:

Direct

Users who type in the exact URL arrive direct, and they typically visit and exit the homepage. If your site has a high-bounce rate from direct traffic, make sure your homepage is visually appealing, has clear calls-to-action, and loads quickly.

Alternatively, abnormally high direct traffic bounces may be a sign that you have high bot traffic, which you can filter.

Organic Search

Users who click on a search engine result arrive through organic search. Make sure your landing pages are optimized if your organic search is producing the majority of bounces. Landing pages should have clear calls-to-action, load quickly, and be relevant to the keyword or offer found in the search result.

Here are Google’s techniques for analyzing organic search.

Paid Search

Users who click on a search engine’s paid ad arrive through paid search. When it’s not handled properly, paid search can produce a lot of traffic without meeting any of your goals. Analyze where the visits are tracking geographically and consider excluding traffic from areas that won’t help you meet your goals. Additionally, don’t be afraid to add negative keywords to get more out of your paid campaigns.

Email

Users who navigate to the site from email marketing arrive from email. Similar to organic search, make sure your landing pages are optimized and have clear calls-to-action, load quickly, and most importantly, are relevant to the offer described in the email.

Social

Users who navigate to the site from a social network arrive through social. You’ll typically find that the majority of your bounces come from this traffic source. Create pages that are engaging and link to additional products or content that the user might enjoy.

Referral

Users who navigate to the site from another site or advertisement arrive through referral. Similar to direct traffic, the majority of referral bounces are from bot and spam traffic, which can and should be filtered.

Topics: Trends

[INFOGRAPHIC] August 2015 Online Shopping Trends

August was prime time for back-to-school shopping. Smartphones and tablets were responsible for up to 77% of total online visits and up to 54% of total online revenue. Smartphones alone accounted for up to 67% of total online traffic and 44% of total online sales.

  • On average, mobile devices generated 56% of total online visits and 29% of total online revenue. 
  • Smartphone AOV increased 7% year-over-year.
  • Smartphone conversion increased 29% year-over-year.
  • iOS tablet users' conversion was 75% higher than Android tablet users' conversion.
  • Conversion for returning mobile visitors was approximately double the conversion of new visitors.

 

Branding Brand Online Shopping Trends August 2015

Topics: Trends Report

Apparel and Sporting Goods Traffic Erupts for Back-to-School Shopping

Back-to-school shopping traffic started to rise during the first week of August, and peaked during the second week of the month. The apparel and sporting goods industries experienced the highest surge of traffic during the back-to-school shopping season, particularly brands with a target demographic of 18-24 and 35-to-44-year-olds.

Download Back to College 2016 Online Shopping Trends.

Back-to-School Shopping Trends

  • The back-to-school shopping season began to rise the week of August 3, peaked the week of August 10, and returned back to the average weekly traffic starting August 17.

  • The biggest back-to-school shopping increases occurred in the apparel and sporting goods industries.
    • Traffic spiked on apparel sites, especially those selling children's clothing.
    • Sporting goods experienced a major rise in visits and conversion, spiking the week of August 10 and continuing to trend above the average weekly traffic for most clients in this industry.

  • The largest traffic increases occurred on sites with a target demographic of 18-to-24-year-olds, especially in the apparel industry, as well as sites with a target demographic of 35-to-44-year-olds, which experienced the largest overall increases in children's apparel and sporting goods, indicating that they are shopping for back-to-school apparel and sports.

  • Compared to average weekly search volume, top trending keywords in both sporting goods and apparel included "backpack," "girl," and "boy." 
    • "Boots" was a top trending keyword in apparel, while "football" and "volleyball" searches were high in sporting goods.
   

Back-to-School Shopping Trends

  • The back-to-school shopping season began to rise the week of August 3, peaked the week of August 10, and returned back to the average weekly traffic starting August 17.

Back-to-School Shopping Trends: Visits By Industry

  • The biggest back-to-school shopping increases occurred in the apparel and sporting goods industries.
    • Traffic spiked on apparel sites, especially those selling children's clothing.
    • Sporting goods experienced a major rise in visits and conversion, spiking the week of August 10 and continuing to trend above the average weekly traffic for most clients in this industry. 

Back-To-School Shopping Trends: Visits by Age

  • The largest traffic increases occurred on sites with a target demographic of 18-to-24-year-olds, especially in the apparel industry, as well as sites with a target demographic of 35-to-44-year-olds, which experienced the largest overall increases in children's apparel and sporting goods, indicating that they are shopping for back-to-school apparel and sports.

  • Compared to average weekly search volume, top trending keywords in both sporting goods and apparel included "backpack," "girl," and "boy." 
    • Boots" was a top trending keyword in apparel, while "football" and "volleyball" searches were high in sporting goods.

 

Lauren MaruschakLauren Maruschak, Data Scientist
Lauren uses Branding Brand's massive data set to study and optimize sites, improve existing processes, and drive company strategy. She has a passion for finding new and exciting trends in e-commerce and using big data to figure out what makes customers tick. In her spare time she enjoys making music, salsa dancing, swimming, and cooking elaborate meals.

 

Check out how millennials expect to shop for back-to-school gear online in 2016. Download the report.

Topics: Trends Report