Top 10 Moments of 2015

Top 10 Moments of 2015

 

10 points to #Gryffindor for these great costumes! #DogsOfBB #Halloween #dog

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Is it orange? Is it pink? I don't know, but it looks good on Branders. #ootd #BranderLife

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Branding Brand is at the Shop.org Digital Summit! Stop by and say hello at booth no. 1231 #shoporg15 #conference

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@kelleemaize and Mateo visiting papa @joeyrahimi at the office! #latergram

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Happy #nationaldogday #dogsofBB #dogsofinstagram

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Branders in Training. Thanks for the photo, @lizallwes! #takeyourkidstoworkday #todastw #brandingbrand

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A full bike rack is a happy bike rack. Glad we had such great weather for Bike to Work Day! #BTWD

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The days are getting shorter, but #Pittsburgh wears it well. #sunset #WinterIsComing

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Topics: Company

Top 10 Articles of 2015

Top 10 Articles of 2015

What You Really Need to Know about Mobilegeddon

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iOS 9 Ad Blocker Apps: The Impact on Your Mobile Experience

Engaging Customers with the Apple Watch

4 Steps to Design a Successful Responsive Site

LOOKBOOK: How to Make Shoppers Happy Any Time of Year

REPORT: Benchmarking Page Load Time

Mobile Site Speed Directly Affects Exit and Bounce Rates

Case Study: Increasing Conversion on a Responsive Site

The Ultimate List of What Popular Ad Blockers Actually Block

Topics: Trends

Last Week in Holiday Shopping: December 20-26 [INFOGRAPHIC]

Compared to the previous week:

  • Total visits decreased across all devices:
    • Smartphone: -18%
    • Tablet: -13%
    • Desktop: -5%
  • Revenue per visit decreased across all devices:
    • Smartphone: -28%
    • Tablet: -26%
    • Desktop: -23%

  • Smartphone store locator views increased 22%.

 Smartphone was the least affected by the decline in visits due to the rise in store locator views.

Topics: Trends Report Holiday

Year in Review: 2015 Branding Brand Accomplishments

2015 was another big year for us at Branding Brand. Click on an award below to learn more:

Gartner Cool Vendor in Mobile App Development#1 Vendor to the Internet Retailer Top 500#1 Vendor to the Internet Retailer Mobile 500#1 Vendor to the Internet Retailer Top 1000Pittsburgh Post-Gazette Top Workplace

Topics: Company

Test Your Optimization IQ: Form Field Labels

Test Your Optimization IQ

We performed an A/B test on an international apparel retailer's checkout:

  • Test A: labels inside the form fields
  • Test B: labels outside the form fields

Can you guess which test encouraged users to continue through checkout?

Select a test to reveal the winner:

Test A: labels inside the form fieldsTest B: labels outside the form fields

Topics: Design Solutions

Last Week in Holiday Shopping: December 13-19 [INFOGRAPHIC]

Compared to the previous week:

  • Total visits decreased across all devices:
    • Smartphone: -2%
    • Tablet: -7%
    • Desktop: -5%
  • Revenue per visit is up across all devices:
    • Smartphone: +16%
    • Tablet: +8%
    • Desktop: +7%
  • Smartphone store locator use was the highest of the season.

 

Despite visits being down from last week, revenue per visit increased, and smartphone store locator use was the highest it has been all season.

Topics: Trends Report Holiday

This Week at Branding Brand: December 12-18

Today is Free Shipping Day, and this week, we posted a two-part Apple Watch series on our blog—4 Fundamentals of the Best Apple Watch Apps and Apple Watch App Design Tips You Need to Know.



Topics: Company

Apple Watch App Design Tips You Need to Know

Apple Watch App Design Tips You Need to Know

Once you've figured out the scope of your Apple Watch app, keep these 8 UX design tips in mind: 

Design for the specified screen size
The Apple Watch already has a limited screen real estate. Make sure you design for the device's screen size to avoid cropping.

Choose engaging elements
The first things that appear should engage users and encourage them to use the app. 
Consider visual placement and the order in which things load. Displaying irrelevant or too much information upfront may deter users from proceeding.

Optimize files
Apple Watch apps need a balance of fast load time and clean imagery. For fastest loading speeds, use PNG or JPG files, and stay away from hi-res files.

Apple_Watch_product_crop1.jpg

Select contrasting colors
Choose your colors wisely and test them on the device. The watch has a native dark background, and screen brightness may contribute to issues with contrast. Don't forget to keep colors on your sites and apps consistent for seamless and branded feel.

Utilize readable type
Pay attention to your font size and weight for both legibility and hierarchy. Apple's native font San Francisco is a great place to start. Light-weight or detailed fonts can be difficult to see. Color also affects how readable the font is.

Keep animations simple
Be mindful of transitions and animations being too abrasive or distracting. Keep them smooth and streamlined to keep the focus on the content of the app.

Apple_Watch_product_crop2.jpg

Implement quick engagements
Accommodate for unique functionality, such as the glance feature. Although it isn't a required part of the app, it's a quick way for users to engage.

Be mindful of complicated flows
Think about the user experience for someone who isn't logged in. The sign-in process shouldn't frustrate or push users away but instead, instruct them how to proceed in a clear, branded way.

Feel like you could use a helping hand designing your Apple Watch app? Take a look at the fundamentals of the best watch apps or talk to us today!

Topics: Design Solutions Apps

Top 10 Best iOS and Android Smartphone Apps of 2015

The Apple App Store and Google Play announced their best smartphone apps of 2015! How many do you have?

Top iOS Apps of 2015

  1. Periscope (also named App of the Year)
  2. Enlight
  3. Robinhood - Free Stock Trading
  4. Workflow: Powerful Automation Made Simple (also named Most Innovative)
  5. Instagram (also named Best App on iPhone 6s)
  6. HBO NOW
  7. Hopper - Airfare Predictions
  8. Darkroom - Photo Editor
  9. Lark - Personal Weight Loss Coach & 24/7 Nutritionist
  10. The Everything Machine by Tinybop


Top Android Apps of 2015

  1. Colorfy - Coloring Book Free
  2. Jet
  3. Khan Academy
  4. Flipagram - Music Video Editor
  5. Robinhood - Free Stock Trading
  6. Adobe Photoshop Lightroom
  7. B&H Photo Video Pro Audio
  8. Ginger Keyboard Emoji Keyboard
  9. Language Learning - busuu
  10. Cute - Beauty Shopping


Thinking of developing an app in the coming year? Check out these resources:

Fun Fact: Did you know that Branding Brand is a Cool Vendor in Mobile App Development?

Topics: Trends Solutions Apps

4 Fundamentals of the Best Apple Watch Apps

4 Fundamentals of the Best Apple Watch Apps

The Apple Watch provides a more personal, humanized experience than any other device. When it was first released in April 2015, users were just happy that there were apps available for download, but now that the Apple Watch is past its infant stage, this isn’t the case anymore. Similar to mobile device adoption, users continue to expect more.

If you’re planning on creating an app for the Apple Watch, there are a unique set of considerations should be taken when planning the scope:

Consider the User’s Journey
There’s a fine line between enhancing the user journey and interrupting a task. Focus on efficiency to allow for a digestible interactive experience. Minimal scrolling and relevant information can enhance the clarity of the interaction, giving it a specific and more memorable purpose.

Think Simple & Relevant
The Apple Watch only has a small amount of real estate that you can work with, which can be challenging, and typically, watch interactions occur for only a few seconds. In this limited amount of time, it’s important to think about the users’ needs and avoid overloading them. Keep actions simple and display relevant information.

Give Users Control
Creating impact requires sensitivity of not only how but also when people might want to interact with their watches. It’s important to give users the control to customize timing and frequency of notifications and alerts. Otherwise, the watch app risks being annoyingly “ever-present.”

Don’t Include Everything
When selecting features to include, remember that the Apple Watch app should enhance the user’s experience and must pair seamlessly with its corresponding web and app counterparts. Since the watch is limited in size and functionality, it is often tempting to overdesign the app and include too many elements. Be mindful of the screen size and what the user hopes to do with the watch. This may require the app to remain simplistic and focused on a few specific functions, but don’t forget to consider designing for the offline scenario, which is fairly unique to wearables.

Apple Watch wearers want watch apps to supplement their lifestyle. Consider your customers, what a day in their lives looks like, and what their interests are. Understanding customers’ expectations is the foundation to creating a meaningful experience.

There’s a variety of ways to engage users with the Apple Watch, including vibrations for alerts, gestures for activation, sounds including voice dictation, and a visual display. The combination of these features allows for endless creativity and exploration of this new territory of wearables.

Topics: Solutions Apps

Last Week in Holiday Shopping: December 6-12 [INFOGRAPHIC]

Compared to the previous week:

  • Total visits increased about 20% across all devices.
  • Revenue per visit is down approximately 25% across all devices. 
  • Pages viewed per visit is down:
    • Smartphone: -8%
    • Tablet: -4%
    • Desktop: -11%
  • On-site search is up:
    • Smartphone: +9%
    • Tablet: +7%
    • Desktop: +7%

 

Although revenue per visit decreased 25% across all devices, visits increased approximately 20%.

Topics: Trends Report Holiday

This Week at Branding Brand: December 5-11

Our Artist-in-Residence Jeremy Murray started a new mural in our stairwell, and we named Tucker our December dog of the month.

 

Some close-ups of the new #mural by @evolfran in the office! #art #CoolOffice #workspace

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Tucker's looking particularly #stately today. #DogsOfBB #DogsOfInstagram #majestic

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Topics: Company

Taking a Look at Boxing Day 2014

On Boxing Day 2014, customers were 14% more likely to shop on a smartphone and 8% more likely to shop on a tablet.

Last year on December 26, Boxing Day showed a large increase in mobile traffic compared to the rest of December. Average daily traffic was steady for desktops but increased 27% for mobile devices, and smartphones had the lion’s share of traffic. Overall, customers were 14% more likely to visit on a smartphone and 8% more likely to visit on a tablet on that day. This trend is likely due to the fact that mobile devices are much more popular on the weekends, and since many people take vacation around the holiday, they are probably shopping from home.

Although visits were high last year, conversion was disproportionately low. In fact, conversion was 13% lower than normal on desktops and tablets and 8% lower on smartphones—likely due to the fact that Boxing Day is a huge day for returns, and many customers don’t visit with the intent to purchase. Retailers can still take advantage of this surge in traffic by offering flash sales and free shipping to incentivize conversions.

Boxing Day is arguably more popular in other countries, but a sample of 30 U.S.-based clients saw the following increases in visits compared to average daily visits in December:

Smartphone

  • Canada: +79%
  • United Kingdom: +36%
  • Australia: +37%
  • South Korea: +45%


Tablet

  • Canada: +86%
  • United Kingdom: +50%
  • Australia: +54%
  • South Korea: +60%

Desktop

  • Canada: +23%
  • United Kingdom: -15%
  • Australia: -1%
  • South Korea: +11%
Topics: Trends Holiday

15 Ways to Promote Your Mobile App

In the upcoming year, apps will help merge the online and in-store shopping experiences for customers, but it's not enough to simply have an app. 
 
There are millions of apps available in various app stores, like Apple's App Store and Google Play, and although app retention is getting better, users are more selective when deciding to download apps. You'll need to increase your app's visibility and convince users why they need your app if you want to maximize downloads.
 
Don't wait until your app launches to start your marketing plan. Here are some ideas to get your app campaign started:
 

App Store Optimization
People consider an app's description and screenshots before downloading a retailer's app. Make sure that your app title is clear and concise and the description points out the benefits of why it's useful and needed. Further optimize your listing by including quality screenshots, an engaging video, and a high-res icon.

Demo Video
Users typically don't like to read a lot of text, especially on a smartphone, but videos help them see the benefits of your app with little work on their part. Produce a brief video that highlights the features of your app and reinforces your brand image.

Smart Banners: easily transition customers from the site to the app

Smart Banners
Your own website is the best way to promote your app, according to our shopper surveyed. These banners pop up when a user navigates to your website. They can win new customers over and retarget returning customers, so encourage them to download or return to the app with a native smart banner on your mobile site.

Press Releases
Announce your app launch or feature release with a write-up on a press distribution site, or reach out to influential bloggers or news outlets that cover mobile tech. Consider including a link that sends readers directly to the app download page or to a landing page where they can learn more about your app.

In-Store Advertising
47% of shoppers recall seeing an app advertisement in a retailer's store. If you have a brick-and-mortar store, feature prominent signage, window displays, or QR codes that link to the appropriate app store. Call out any brand-unique functionality that encourages shoppers to download the app. In-store promotion is particularly necessary if beacons are a part of your strategy. 

Email Campaigns: advertise your app in all of your email marketing

Email Campaigns
More than half of all emails are opened on a mobile device, and 63% of shoppers have been influenced to download an app from an email. Create a focused campaign to advertise your app, and include a promo in the footer of future email blasts.

Social Media
In the U.S., smartphone users make up 76% of those who spend time on social media. Many people recall seeing shopping app ads on Facebook (80%) and Instagram (41%). Engage with your followers by promoting and linking to your app on outlets.

Contests
Organize contests to keep users engaged and increase brand loyalty. Prizes often encourage participation. Don't forget to promote your contests through social media.

App-Exclusive Rewards: incentivize app downloads with app-only discounts

App-Exclusive Rewards
2 out of 3 shoppers say receiving app-only discounts and coupons influences them to download a retailer's app. Incentives may include coupons, early access to sales, or free shipping. Consider year-round app-only discounts and promotions to increase retention. 

Push Notifications
According to Adobe, more than half of organizations use push messaging to re-engage with customers. Shoppers want to receive sale alert and order status update push notifications, but don't send them too frequently. Consider using these notifications for app-only exclusives for an added customer benefit.

App Reviews: ask loyal users to review your app

App Reviews
Consumers say that app reviews are the #1 app store influence when downloading an app. Drive app store placement and downloads by asking users to review your app, so reach out to your most loyal customers. Consider asking for a review after they've added something to their wishlist or completed an order. 

Print & Catalog Ads
Promote your new app launch or app feature on your mailed marketing, like postcards, catalogs, or circulars, and continue to advertise your app on future mailers. Try providing a QR code or link for easy downloading.

Paid Ad Campaigns
Google allows app indexing in their search results. Using targeted keywords, advertise with popular search engines to display your app in the search results. Don't forget to target mobile app users directly through the Google Play Store and the Apple App Store. Both app stores display mobile app ads in search results

Third-Party Promotions
42% of shoppers remember seeing shopping app ads on other websites. Promote your app to users with similar interests by creating app-install ads and featuring your app on third-party sites and social media.

Remarketing: target shoppers who have recently been inactive

Remarketing
Returning visitors are almost always more valuable. Target shoppers who have added items to their wish lists or abandoned their carts by sending them a push notification or email reminder.

Are you considering an building an app? Take a look at why Gartner named us a Cool Vendor in Mobile App Development or learn what 1,000 people said about downloading and using apps.

Download the report.

Topics: Trends Solutions Apps Marketing

Test Your Optimization IQ: Login Accordion

Test Your Optimization IQ

We performed an A/B test on a sporting goods retailer's checkout:

  • Test A: open login accordion
  • Test B: closed login accordion

Can you guess which test encouraged users to continue through checkout?

Select a test to reveal the winner:

Test A: open login accordionTest B: closed login accordion

Topics: Design Solutions

Last Week in Holiday Shopping: November 29 - December 5 [INFOGRAPHIC]

Compared to the previous week:

  • Revenue per visit was up on desktop and tablet, but down on smartphone (due to smartphone's popularity on Thanksgiving and Black Friday last week):
    • Smartphone: -8%
    • Tablet: +9%
    • Desktop: +6%

  • Pages per visit and time spent per page were the highest they've been since November 1st:
    • Smartphone: +7% (pages per visit), +0% (time on page)
    • Tablet: +6% (pages per visit), +4% (time on page)
    • Desktop: +21% (pages per visit), +5% (time on page)

 

Week5: HolidayReview

Topics: Trends Report Holiday

This Week at Branding Brand: November 28 - December 4

Our CEO Chris Mason talked to a local news station about Cyber Monday, we donated to Stuff-A-Bus, a charity drive for Toys for Tots, and we enjoyed guest speaker Ed Finkler's talk about mental health in the tech community.

 

Thanks to @cbspittsburgh for stopping by the office today to talk about #CyberMonday

A photo posted by Branding Brand (@brandingbrand) on



 

Thanks to Ed Finkler for coming in to speak about dealing with mental illness in the #tech community.

A photo posted by Branding Brand (@brandingbrand) on

Topics: Company

What Kind of Socks Are You Getting This Holiday?

Most popular sock purchases include: women's, print, and a six-packYou may not have gotten a six pack after your Thanksgiving dinner, but you might be getting a six pack for the holidays—a six pack of socks, that is.

Online saw a few sock trends on their smartphone sites during the Cyber Five

1. Ladies, you're more likely to receive socks.
Women's socks were purchased more often than men's. 

2. Your socks are going to make a statement.
Prints are big this year for socks. "Pattern," "print," and "stripe" were among the most purchased types of socks.

3. You're going to receive more than one pair.
Shoppers are buying in bulk. Packs of two, three, five, and six were purchased more often.

Learn more about the Cyber Five: download the report or watch the video!

Topics: Trends Holiday

[VIDEO] The Cyber Five: Weekend in Review

NEW! Download the latest holiday shopping trends report.

Learn (almost) everything you need to know about holiday shopping between Thanksgiving and Cyber Monday in under 20 seconds!

 
 
 
 
 
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Wistia video thumbnail - The Cyber Five Holiday Shopping Report
 

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Download the full report here.

Want more videos? Take a look at the biggest days of the Cyber Five:


Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE REPORT

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE REPORT

Topics: Trends Report Holiday

[REPORT] The Cyber Five: Holiday Shopping Report

CyberFive_Blog_with_Download_Icon.jpg

NEW! Download the latest holiday shopping trends report.

The Cyber Five kicks off the holidays and includes the largest shopping days of the year: Thanksgiving, Black Friday, Saturday, Sunday, and Cyber Monday. 

This year, we sampled 50 U.S. retailers and analyzed 44 million visits across smartphone, tablet, and desktop devices to discover the latest online shopping trends.

Click here to view the Cyber Five video. Check out the Cyber Five video!

What you'll learn about the Cyber Five:

  • Cyber Monday shoppers generated 48% more revenue than Black Friday shoppers.
  • Half of all smartphones and tablets visiting retailer sites were running iOS 9.
  • The Cyber Five was more mobile than ever as desktop's share of total online visits dropped 24% from last year.

DOWNLOAD THE REPORT

Don't feel like reading? Watch the video!

Click here to view the Cyber Five video.


Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE REPORT

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE REPORT

Topics: Trends Report Holiday

[PRESS] Holiday Data, BBI Featured in Walmart M-Commerce Write-Up

Mobile Commerce Daily featured holiday mobile data captured by Branding Brand and a sneak peek of its new product, the BBI, for an article about Walmart’s mobile commerce performance over Thanksgiving weekend. View the excerpt below or read the full article.

“Overall, 60 percent of online visits to retailer sites came from mobile devices over the five-day Thanksgiving weekend,” said Chris Mason, CEO of Branding Brand. “Cyber Monday saw the highest spike in mobile-driven revenue market share, followed by Black Friday and Thanksgiving.”

Good and bad
Walmart reports that its customers went from previously mostly searching and browsing on mobile to making purchases a much higher rate. In fact, the volume of orders placed via mobile doubled since a year ago.

The Branding Brand Index, which is currently in beta and measures brands’ digital performance, highlights some of the ways Walmart is getting right on mobile and where it could be doing even better.

On the plus side, 100 percent of Walmart’s mobile pages have customer service easily available, sorting and filtering options are present, home page marketing banners are actionable, important pages are mobile-friendly for SEO, push notifications are enabled in apps, reviews are available on 100 percent of product pages, mobile shoppers can buy or reserve orders online and pick up in store, mobile share a persistent card across all channels and mobile offers a find in store option.

On the could-be-better side, Walmart’s average page speed is too slow on mobile at 8.36 seconds, live chat is not available on mobile, there is no ability to choose the number of products shown per page on mobile, there is no express payments option, order tracking is not available on mobile and mobile does not offer social merchandising or social sharing options.

About BBI
The Branding Brand Index (BBI) turns shopping into a science by qualitatively measuring the experience retailers deliver to customers on mobile, tablet, and desktop devices. With BBI, digital retailers have a dashboard view into improvement areas for their sites to drive higher conversion rates and revenue. Wondering how your favorite brand's performing? Check here. New brands are added every day. 

Find the full story at Mobile Commerce Daily

Learn more about how brands performed over holiday: 

Topics: Media Coverage BBI Company

[INFOGRAPHIC] November 2015 Online Shopping Trends

Retailers offered sales earlier than ever this year, which resulted in even more traffic and revenue than 2014, and unlike last year, the Cyber Five (i.e., Thanksgiving, Black Friday, Saturday, Sunday, and Cyber Monday) occurred during the month of November, causing online commerce growth rates to go through the roof.

Other notable November 2015 trends include: 

  • Smartphones saw the largest year-over-year growth:
    • +105% increase in visits
    • +170% increase in revenue
    • +55% increase in conversion

  • Compared to Android users, iOS device users' conversion was 23% higher on smartphones and 69% higher on tablets.

  • Compared to new visitors, returning visitors' conversion was 117% higher on smartphones and 99% higher on tablets. 

Unlike last year, the Cyber Five (i.e., Thanksgiving through Cyber Monday) all occurred during the month of November. 

Topics: Trends Report

[VIDEO] Cyber Monday 2015: Day in Review

Cyber Monday Highlights:

  • Smartphone and tablet shoppers generated 27% of total online revenue.
  • iPhone and iPad shoppers produced 4 out of every 5 dollars spent on mobile.
  • One smartphone shopper purchased 9 smart TVs for over $12,000.
 
 
 
 
 
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Wistia video thumbnail - Cyber Monday 2015
 

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Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE REPORT

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE REPORT

Topics: Trends Report Holiday

Cyber Monday 2015: iPhone and iPad Shoppers Generated 79% of Mobile Revenue [INFOGRAPHIC]

On Cyber Monday, mobile devices produced 27% of total online revenue, up 10% from 2014.

Many customers waited out the record-smashing weekend to jump online for Cyber Monday deals—with more people than ever reaching for their smartphones and tablets. These mobile devices produced 27% of total online revenue, up 10% from 2014. Smartphones were responsible for 16% of total online revenue, an increase of 41%.

Apple Inc.’s mobile devices dominated total mobile revenue with 79% from iPhones and iPads, while Android phones and tablets accounted for 21%.

Click here to watch the Cyber Monday video. Check out the Cyber Monday video! 

Most Expensive Orders
Home and office furnishings were a hit for shoppers looking to stock up. One Cyber Monday customer bought nine 65” smart TVs for $12,373, and another purchased six barstools for $6,794, both on smartphones.

Buying Later
In each time zone across the U.S., mobile (smartphone and tablet) visits and revenue peaked at 9 p.m. On average, shoppers from Alaska, Wyoming, Montana, Louisiana, and South Dakota were the biggest spenders.

More Purchases on Mobile
Unlike recent years, when customers researched on mobile and bought in-store or on desktop, more shoppers made their purchases on mobile sites, leading to a 16% increase in conversion from 2014. Smartphones saw a 23% year-over-year increase in conversion, while tablets saw a 14% year-over-year increase.

Visits on Mobile
Overall, 53% of total online visits to retailer sites came from mobile devices, a 14% year-over-year increase. Of total online visits, smartphones generated 42% (64% iOS; 36% Android), and tablets produced 11% (86% iOS; 14% Android).

Additional reports on Cyber Weekend and the holiday shopping season will be released throughout the week at blog.brandingbrand.com.

Data Used: Branding Brand analyzed a total of 11,505,878 visits across a sample of 50 U.S. retailer sites on Monday, Nov. 30, 2015.

Click here to watch the Cyber Monday video.


Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE REPORT

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE REPORT

Topics: Trends Report Holiday