This Week at Branding Brand: July 23-29

 

Oh is that the bridge of the Enterprise? Nope, just Xero's #workspace #SoManyMonitors

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Topics: Company

Retail News You Need to Know: July 25-29

Weekly News Roundup

Here's what our team is reading this week... 

Sweet News, Salty Trends
As smartphones edge-out desktops as top e-commerce traffic sources, there’s growing demand for better mobile shopping experiences (Bloomberg). Retailers saw a 9% decrease in user satisfaction in Q1, 2016, and 85% of consumers won’t return to shop following a bad mobile experience (MediaPost, RetailDIVE).

Mobile-first Tools
Swipeable shopping is a new offering by Sephora, which took a Tinder-style
approach to its latest mobile e-commerce tool (AdWeek, Mobile Commerce Daily). Designing for mobile-first and blending on- and off-line experiences are ways retailers can learn from Pokémon Go (Forbes).

Drones
Need a Slurpee in Reno? Get it flown in. 7-Eleven completed the first shop-to-customer done delivery in the United States this week (TechCrunch). Amazon has yet to launch delivery-by-drone in the U.S., and is currently testing this service in the United Kingdom (CNBC).

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Topics: Company

Top 10 Retail Trends You Need to Know: July 2016

Retailers are trying different strategies to combine digital and in-store experiences.

Industry Trend #1
Spying Smartphones
New WiFi-enabled scanners will track foot-traffic around retail destinations through consumers' smartphones.
Read more

Industry Trend #2
In-Store Tracking & Discounts 
61% of customers say they would allow retailers to track them inside a store via mobile to receive discounts and coupons.
Read more

Industry Trend #3Future of Mobile Shopping
49% of e-commerce purchases will come from smartphones in the year 2020, compared to 29% in 2015.
Read more

Industry Trend #4
Augmented Reality & Retail
Pokémon Go monetized gamification, and it's inspiring retailers to consider including augmented reality into their strategies.
Read more

Industry Trend #5
Testing Artificial Intelligence
Macy's is testing a mobile tool that uses AI to help customers get answers on their own instead of asking a sales associate.
Read more

Industry Trend #6
Special Delivery
Brick-and-mortar retailers respond to the convenience of e-commerce by bringing the racks to shoppers.
Read more

Industry Trend #7
Mobile School Shopping
60% of parents plan to use mobile devices for at least some back to school shopping. 47% have downloaded Amazon’s app.
Read more

Industry Trend #8
Amazon Prime Day
For the second year, Amazon built a retail holiday by leveraging mobile functionality, brand loyalty, and effective promotion. 
Read more

Industry Trend #9
Taking Over Sports Authority
Dick's Sporting Goods won the auction of failed competitor Sports Authority, including a loyalty program with 28.5 million members.
Read more

Industry Trend #10
Betting on AMP
While Google’s AMP was initially rolled out for publishing-based content, eBay is hoping it can improve browsing experiences for products.
Read more


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Topics: Trends

4 Reasons Why You Need to Care about Conversational Commerce

Conversational Commerce helps transform the way retailers and shoppers engage with each other.Conversational commerce is much more than a buzzword. It helps transform the way retailers and shoppers engage with each other, but unlike conventional social shopping, conversion is factored into the equation.

Download our webinar recap "Conversational Commerce & Your Omnichannel Strategy"

Gartner says, “The last mile for multichannel and exceptional customer experiences will be this seamless two-way engagement with customers. It will mimic human conversations, with both listening and speaking, have a sense of history, use in-the-moment context, timing and tone, and have the ability to respond, add to and continue with a thought or purpose at multiple occasions and places over time.”

From Facebook Messenger to Amazon Echo, conversational commerce can take many forms, and there are 4 key reasons why it’s become increasingly popular.

It’s happening where people already are
People are readily adopting conversational commerce because in many cases, they don’t need to put extra effort into it. That’s the case with Facebook Messenger, Slack, Kik, WeChat, and other similar messaging services. It simply extends these apps and enables new opportunities to interact with shoppers using technology and services they’re already using.

Gartner Research Director Stephanie Baghdassarian claims, “Perhaps the key aspect of conversational commerce, however, is that it allows users to converse in their platform of choice, and therefore takes channel transparency to the next level.”

It’s human(ish)
While conversational commerce is a humanized version of online shopping, it’s not always human. For example, Operator uses employees and brand reps to fuel its in-app conversations, while Taco Bell uses artificial intelligence for its TacoBot, but that isn’t what’s important. This form of commerce is all about natural language, fast responses, and making up for the human element that’s missing in traditional online shopping.

It’s extremely smart
Since the shift to mobile, personalization has been a key ingredient in making the most out of digital experiences. Consumers expect everything to be tailored to their interests, needs, and location. Conversational commerce not only helps with contextual and relevant messaging but also by remembering preferences and other details to serve shoppers better in the future.

It’s the future of online shopping
Combine the first three reasons and you’ll find exactly why conversational commerce will shape e-commerce and m-commerce going forward. According to Mary Meeker’s Internet Trends 2016 report, millennials prefer internet, web chat, and social media over any other channel for communication. As more of these native mobile consumers join and dominate the shopping market in the coming years, conversational commerce will become even more popular.

Learn more about why you need to engage in conversational commerce.

Get our webinar recap!
We partnered with Chubbies co-founder Preston Rutherford and Forrester analyst Brendan Witcher to discuss conversational commerce and omnichannel retail.

Download the recap

Topics: Trends Solutions Apps Marketing

[PRESS] 9 Cool Back-to-College Gadgets from Amazon

74% of millennial back-to-college shoppers plan to buy gear from Amazon


Data from Branding Brand's Back-to-College survey was featured in a NerdWallet report about the best gadgets and gear returning students can buy on Amazon. 

Here's an excerpt: 

“As college students get ready to head back to campus, online marketplace Amazon will likely play a big part in those preparations.

In fact, an estimated 74% of millennial back-to-college shoppers expect to make online purchases from Amazon for the new semester, according to a consumer survey by Branding Brand.”

View the full story

Topics: Trends Survey Media Coverage Company

[PRESS] Back-to-School Shopping in Full Force

Retailers should step up promotions to draw in back-to-school customers now.


Retail Info Systems News featured data from Branding Brand's Back-to-College survey (sneak peek here) in its report citing why retailers should step up their social media and promotions to draw in consumers. 

Here's an excerpt: 

Retailers looking to boost online sales may want to target back-to-school promotions to college students. While parents mostly do the shopping for K-12 students, the latest consumer survey by Branding Brand, a mobile commerce and engagement platform for retailer apps, found one in 10 young millennials (ages 18-24) will purchase all of their back-to-college shopping online. The reasons include not dealing with people (36%) and that they can drink while shopping (10%), which may explain Barnes & Noble's new concept stores, which will offer wine and beer and table-side service. But the top reason Millennials don't shop online is shipping fees, so now is the time to roll out the free shipping on college related items. .”

View the full story

Topics: Trends Survey Media Coverage Company

Sneak Peek! Back to College 2016: Online Shopping Trends

We surveyed 1,0001 millennials about their back-to-school online shopping habits. Preview the results below, or get a free copy of the survey highlights.
Download the report

Topics: Trends Survey

[WEBINAR] What is Conversational Commerce?

Webinar: What is Conversational Commerce?

Join Branding Brand CEO Chris Mason, Chubbies Shorts founder Preston Rutherford, and Forrester Analyst Brendan Witcher....

Thursday, July 28   |   1:00 P.M. EDT

Download the recap
 
Conversational commerce connects retailers and consumers through messaging to create a new type of online shopping—one that is more personable and human. It's important because it targets shoppers where they are most: on their smartphones.
 
This new form of shopping comes in various forms, like chatbots, in-app messaging, and SMS, but at the end of the day, it's all about targeting micro-moments and building relationships between your brand and your consumers.
 
This webinar will cover:

  • How to engage with omnichannel consumers using conversational commerce
  • What trends and opportunities retailers are experiencing 
  • How you can use conversational commerce to empower your store associates and establish a loyal customer base

Download the recap

Topics: Trends Solutions Apps Marketing Recap Company Webinar

This Week at Branding Brand: July 16-22


 

Frankly, my dear, I don't give a damn. #HotDog #punny #MovieQuotes

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Topics: Company

Retail News You Need to Know: July 18-22

Weekly News Roundup

Here's what our team is reading this week... 

Back-to-School Prep
Like it or not, back-to-school shopping started months ago (The Street). Branding Brand's new consumer survey shares why millennials prefer online shopping, and why many are hesitant to purchase. Parents are turning to mobile for school supplies, and they’re spending the most on technology (AdWeek, RetailDIVE)

Mobile 2020
Luxury Daily reports that 49% of e-commerce purchases will come from smartphones in the year 2020, compared to total online retail commerce revenue at 29% in 2015. Growth will be attributed to the rise of in-store mobile checkout, and buy online/pickup at location options.

In-store Intelligence
Macy's is testing a mobile tool that uses artificial intelligence to help customers get answers about the store they're in, which they would normally ask a sales associate (US News). The Company is partnering with IBM Watson and Satisfi to allow the system to evolve through customer use (Fortune).

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Topics: Trends

[INFOGRAPHIC] Back to College 2016 Shopping Report

We surveyed 1,001 millennials who plan to purchase back-to-school necessities online to understand why they prefer shopping on desktop and mobile sites and apps.

In addition to other findings, we discovered millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%).

We discovered:
  • 1 in 10 will purchase all of their back-to-college shopping online. Tweet this: 1 in 10 will purchase all of their back-to-college shopping online.
  • Millennials prefer online shopping over shopping in store because they can drink while shopping (10%), don't have to wear pants (24%), and don't have to deal with people (36%). Tweet this: Millennials prefer online shopping because they don't have to deal with people
  • Fast, free shipping is important to millennials.
  • The top reason millennials don't shop online is shipping fees. Tweet this: The top reason millennials don't shop online is shipping fees
  • Most back-to-college shoppers will only purchase from 1-3 retailers.
  • 1 in 4 expect to get everything they need from Amazon, Target, and Walmart. Tweet this: 1 in 4 expect to get everything they need from Amazon, Target, and Walmart

Get the Back to College 2016: Online Shopping Trends survey highlights.

Download the report

Topics: Trends Survey

Win a Free Copy of This Month's Featured Book

Click here to enter to win our book giveaway of "Grit: The Power of Passion and Perseverance."

At Branding Brand, we never want to stop learning. That’s why we started a new book club, which combines two of our favorite things: books and beers.

This month, we read Angela Duckworth’s “Grit: The Power of Passion and Perseverance,” which explains that although talent may help improve your skills faster, it’s ultimately grit that helps you achieve your goals.

We loved this book so much that we want you to have a copy, too!

We partnered with Amazon to make entering to win easy. Just click the button below.

Sorry, you missed out on our giveaway!

Topics: Company

[FREE DOWNLOAD] Millennial Back-to-School Shopping Trends

Our consumer survey reveals most millennials will purchase at least one-third of their back-to-school items online.

College students across the nation are getting more comfortable shopping online for back-to-school necessities. According to our survey, young millennials prefer shopping on desktops and mobile devices over browsing in store because they can compare all available options and they don’t have to deal with people. Tweet this: Millennials prefer shopping online because they can compare all available options

This year, clothing and electronics are at the top of their online back-to-school shopping lists, but they want to shop efficiently. Most millennials expect purchasing from 1-3 retailers will check off everything on their back-to-college shopping lists. Tweet this: Most millennials only expect to purchase back-to-school necessities from 1-3 retailers

Amazon is the go-to retailer for school shopping with 3 in 4 planning to purchase from the retail giant online. Tweet this: 3 in 4 plan to purchase back-to-school items from Amazon

Download the Back to College 2016: Online Shopping Trends to learn what you can expect from this year’s student shoppers.

Download the report

Topics: Trends Survey

This Week at Branding Brand: July 9-15

 

Some days, all you need is good music and a little bit of focus #coder #webdeveloper #BrandersDoItBetter

A photo posted by Branding Brand (@brandingbrand) on

Topics: Company

Retail News You Need to Know: July 11-15

Weekly News Roundup

Here's what our team is reading this week... 

Prime Day 2
For the second year, Amazon built a retail holiday by leveraging the synergy between successful mobile functionality, brand loyalty, and the reach of effective promotion (BloombergMobile Commerce Daily, USA TODAY).

Pokémon Go
Now the biggest mobile game in U.S. history, Pokémon Go has the power to transform retail with sponsored locations (CNBC, Investor’s Business Daily). Augmented reality could soon play a more significant role in retail (AdWeek).

Personal Shopping
Brick-and-mortar retailers respond to the convenience of e-commerce by bringing the racks to shoppers (LA Times). Inside the store, 61% of customers say they would allow mobile tracking for discounts and coupons (Media Post).

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Topics: Trends

[PRESS] Amazon Prime Day and Creating Mobile Synergy

Branding Brand's recent app survey found that 71 percent of users download shopping apps to earn loyalty or rewards points.

Mobile Commerce Daily featured Branding Brand's CEO, Chris Mason, in a story today about Amazon Prime and why it's important for retailers to perfect the synergy between their mobile app, loyalty program, and promotions.

The piece also highlighted related results from Branding Brand's App Consumer Survey

Here's an excerpt: 

“For two years running, and this year especially with twice the mobile app order volume, Amazon created its very own retail holiday by leveraging the synergy between successful mobile functionality, brand loyalty, and the reach of effective promotion,” said Chris Mason, CEO of Branding Brand.

“Consumers enjoy using a retailer’s mobile app, like Amazon’s, when it offers seamless purchasing functionality, and the excitement of loyalty programs and sales alerts,” he said. “Customers are more likely to download a retailer’s app to get something that carries value in return.”

App downloads
Branding Brand’s recent App Consumer Survey found that 71 percent of users download shopping apps to earn loyalty or rewards points while 63 percent of consumers want sales alert push notifications from retail apps.

With retailers looking for ways to drive app downloads and repeat visits, Prime Day offers a strong example of how well offers and deals work for apps.

View the full story

Topics: Trends Survey Media Coverage Solutions Apps Company

[PRESS] Why Customers Download, and Delete, a Retailer's Mobile App

According to our consumer survey, 71% of people are influenced to download shopping apps if they can earn rewards points.

eMarketer featured results from Branding Brand's App Consumer Survey in an article today about why customers download and delete retailer's mobile apps. 

Here's an excerpt: 

A May 2016 survey by Survata for mobile commerce platform provider Branding Brand and found that seven in 10 US iPhone owners said that earning loyalty points for downloading a retailer’s mobile app had influenced them to download it. More than two-thirds of respondents had been induced to download an app by app-only coupons or discounts.

Of all the choices in the survey, iPhone owners were least likely to say they had downloaded a mobile retail app just because they shopped a lot at the retailer—incentives including discounts on their first order were more persuasive.

But downloading an app isn’t the end of the story: If the app doesn’t work properly, that can cause users to delete it.

In fact, 92% of iPhone owners said that they had deleted a retailer’s mobile app was because it crashed or froze. Slowness was also a bigger turnoff than the simple fact of not using the app.

Read the full story

Topics: Trends Survey Media Coverage Solutions Apps Company

How to Ask People for Permission In-App (and Actually Get It)

Creating a well-designed and thought-out strategy for permissions can make or break the app experience for first-time users.

First impressions aren’t just for people. Sometimes, apps make terrible first impressions that have a heavy impact on your brand’s digital experience and the way people perceive your company.

Nick Babich, a software developer and UX blogger, explains:

The first interaction with the app plays a key role in creating overall impression (either good or bad). And when users open a new app the last thing they want to see is multiple pop-ups in a row asking for permissions.

When it comes to requesting permission, the worst thing an app can do is to bombard users with permission requests without any notice or explanation. Both asking your users for permission too early or for too many things at once are common mistakes. And yet, many apps still do that — right up front, as the first thing the user sees when opening the app.

Read the full article.

People are much more likely to accept requests from trusted retailers and brands, so it’s really up to you to build a strategy to determine:

  • Which permissions you will need for full app functionality
  • How critical each of those permissions is to give users the best experience
  • Most importantly, how to ask for permissions to achieve the highest acceptance rate possible.

When asking users for permission to share their location, accept push notifications, and other similar requests, be transparent and clear about the importance of the permission, how it will affect the overall experience, and why it will benefit the user.

According to a recent survey, we found that when benefits are clearly presented to consumers 1 in 3 people will accept push notifications and nearly 1 in 2 will share their location.

To understand how apps should request access, Google created a permissions pattern diagram, which is split into four categories:

  • Ask up front if the permission is critical and its purpose is clear.
  • Educate up front if the permission is critical but its purpose is unclear.
  • Ask in context if the permission is secondary but its purpose is clear.
  • Educate in context if the permission is secondary but its purpose is unclear.

According to Google, "Your permissions strategy depends on the clarity and importance of the permission type you are requesting. These patterns offer different ways of introducing permissions to the user."Source: Google

9 out of 10 people can be convinced to accept push notifications and share their location, so there’s a lot of opportunity to prime your users to accept your requests.

Get your free copy of “How to Get People to Download and Use Your App” to learn more about what users want from mobile apps.

Download the report

Topics: Trends Solutions Apps

UX Challenge: A Customer's Perspective of Everlane

The Everlane app has been featured as a one-stop shop and affordable fashion in the App Store.

Everlane prides itself on "radical transparency" of the products it sells, the factories where items come from, and the pricing. It sells an array of staple clothing, like tees, tanks, dresses, and shoes.

According to App Annie, the app has been featured as a one-stop shop and affordable fashion in the App Store, but according to recent app reviews, people have experienced slowness and crashing, which shoppers say are the top reasons why they delete apps. Here's my initial reaction to using the app:

What I like:

Everlane presents a clear value proposition for its push notifications.Notifications permission
I'm a huge fan of honesty when it comes to signing up for push notifications, and Everlane asks for permission perfectly. The app displays a branded message and explains the value in accepting notifications.

Everlane presents a clear value proposition for its push notifications.

Simple, seamless interactions
Everlane's interactions feel natural, not intrusive. You almost don't recognize them because they flow so effortlessly. 

Visual shopping
It's all about the product with Everlane. The app is full of vivid lifestyle imagery and large, high-quality product photos.


What I would change:

Everlane requires users to create an account or sign into an existing account on its app.Forced login
This doesn't make sense to me because you can shop on the site without creating an account. I received nothing in exchange for giving away my email to use the app, and there's no added benefit to having an account. 

Everlane requires users to create an account or sign into an existing account on its app.

Filter and sort options
Neither the site nor the app includes the ability to filter and sort through the product catalog. There aren't many items to choose from, but it's always a nice feature to have on hand when you're looking for something specific.

"Choose What You Pay"
This may seem confusing that I included this in what I would change. Don't get me wrong, I love the "Choose What You Pay" section, but it's completely missing from the app. If you don't know what it is, this section is basically Everlane's clearance products. On the site, customers who shop this can choose between a 10-30% discount on overproduced items.

The weather feature in Everlane's app is a great idea, but it needs to be updated to show different products for different types of weather."Dress for Today"
I love the idea of this feature, but I don't think it's implemented in a useful way. For me, I saw the same tank top promoted for a hot, sunny day as well as a cloudy, rainy day. I feel that this feature should either show a full outfit that I can purchase or just do away with the feature as it's currently not adding any benefit.

The weather feature in Everlane's app is a great idea, but it needs to be updated to show different products for different types of weather.

Deleting products from bag
Everlane doesn't present the average user an intuitive way to remove items from their bags. Even if you're familiar with swiping to delete something from your cart, it may take you a few times to figure out which way to swipe. I'd recommend making this a little more obvious.

Available in the iOS App Store, Everlane is a very clean and visually appealing app, but it doesn't make the user experience any faster or more convenient than shopping on the web—two of the top reasons why shoppers use apps, according to our consumer survey.

Download the report

Topics: Solutions Apps

This Week at Branding Brand: July 2-8

Topics: Company

Retail News You Need to Know: July 4-8

Weekly News Roundup

Here's what our team is reading this week... 

Industry Leverage
Dick's Sporting Goods won at auction the intellectual properties of failed competitior, Sports Authority, including a loyalty program with 28.5 million members (REUTERS). EBay bets on Google AMP for faster mobile shopping -- Mobile Commerce Daily asked Branding Brand for insights. Carl Evankovich, further discusses Google AMP on Branding Brand's Blog

Bad Time To Buy?
Apple says consumers are upgrading iPhones less often, but if you’re in the market for one,Wall Street Journal suggests waiting to buy until September because of the potential upgrades. The next iPhone may support wireless charging (Digital Trends).

Tracking Trends
New smartphone scanners track foot-traffic around retail destinations (Daily Mail). In other Apple news, the company just bought a patent to disable video recording features where recording is forbidden: like at concerts and in theaters (CNN Money). 

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Topics: Trends

Brander Spotlight on Google's AMP

Branding Brand's Chief Technology Officer and former Googler Carl Evankovich weighed in on how Google’s open-source initiative affects online shopping.

Accelerated Mobile Pages (AMP) is Google’s open-source initiative that provides a framework and services to simplify content on different web pages so that they can be delivered and interacted with across all sorts of mobile devices.

Although it was originally thought to be for text-rich websites and publishers, eBay recently made the switch to AMP. We caught up with our Chief Technology Officer and former Googler Carl Evankovich to understand how Google’s AMP initiative affects online shopping.

Q: How do you think AMP most significantly affects users?
A: On the whole, it’s a great initiative that could drastically improve the average user’s mobile experience. It allows content publishers to focus more on producing high-quality and interesting content without having to worry so much about delivering to different mobile devices and operating systems.


Q: 
How do you think AMP affects retailers most?
A: AMP is most beneficial for static content, whereas e-commerce sites are much more dynamic because they have changing marketing campaigns, stock and quantities, copy, prices, and more.

Knowing that, AMP could be used to improve static sections of a shopping site, like help centers, blog pages, and buying guides.

There may be a longer-term opportunity to produce a near-static version of certain pages, like product pages, that would be AMP-compatible.


Q: How does AMP affect building online shopping experiences?

A: 
Custom JavaScript is by far the biggest restriction when trying to apply the framework to e-commerce. It’s often utilized to make interactive page designs, perform client-side validation, implement client-side A/B tests, and so on.

Additionally, many shopping sites use several trackers for analytics. It will be hard, if not impossible, to include all of the different trackers that are currently in play. They will be severely limited in what data they can collect on each request because it cannot include custom JavaScript.

This doesn’t mean that you can’t create compelling designs. It just means that you have to live within the framework that AMP provides.


Q: How does AMP affect search rankings?

A: 
There are already ways to tell search engines that an AMP version and a full version are the same page, but neither Google nor any other major search engine currently are changing search rankings based on AMP.

However, AMP pages may appear near the top of search results in a carousel when searching for news stories on mobile.


Q: What do you think is in store for the future of AMP and e-commerce sites?

A: Over time, we expect the AMP framework to expand and include more e-commerce functions natively. As that happens, we’ll continue to be excited about applying it to the dynamic and constantly evolving mobile commerce space.

Learn more about why fast mobile experiences are important by downloading our white paper on benchmarking mobile performance by page load time.

Download the report

Topics: Trends Company

[PRESS] Chris Mason Interviewed About Google AMP and Mobile Shopping

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Branding Brand's CEO Chris Mason was featured in a Mobile Commerce Daily story about eBay's decision to leverage Google AMP for mobile shopping. 

Here's an excerpt: 

“EBay’s move to leverage Google AMP is significant because it demonstrates a keen awareness of today’s mobile shopper,” said Chris Mason, CEO of Branding Brand. “Shoppers expect convenient and fast mobile experiences, which is why customer exit rates steadily increase on smartphone sites as page load time increases.

“For example, if a retailer’s page on a smartphone doesn’t load within 5 seconds, exit rate increases 10 percent,” he said.

“Retailers will monitor eBay’s transition to AMP to understand the correlation between site performance and sales, but they might hesitate to adopt the technology because of the limitations to custom development and styling.”

“Only 32 percent of smartphone-optimized sites load in less than 5 seconds – 15 percent of desktop sites on smartphones meet this benchmark – so, even with the potential limitations to custom development for brands leveraging Google AMP, speed enhancements could improve a customer’s time on site, and lead to more conversions,” Mr. Mason said.

View the full story

Topics: Trends Media Coverage Solutions Company

This Week at Branding Brand: June 25 - July 1

Topics: Company

Retail News You Need to Know: June 27-July 1

Weekly News Roundup

Here's what our team is reading this week... 

Winning Customers
Retailers offering their own mobile payment solutions win more customer adoption over other digital payment options (Mobile Commerce Daily). Connecting with those consumers is key -- 66% of people have used a messaging app to contact brands (VentureBeat).

See It, Buy It
Want the ability to quickly search and buy things you see while walking around in the real world? Now you can with the new shopping features Pinterest launched this week (Fast Company, Fortune).

Big Box Competition
Competition is fierce among major retailers (Washington Post). Walmart launched its ShippingPass program (TechCrunch). Save the date for Amazon’s second-ever Prime Day, coming up on July 12 (ABCNews).

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Topics: Trends