This Week at Branding Brand: Springtime and New Branders


#Southside is in full bloom 🌸 🙌 #Pittsburgh #ABranderWasHere #springtime

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Meet John, a new web developer at Branding Brand. He's an avid clawhammer banjo player. 🎶 #HelloBrander #DeveloperLife

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Topics: Company

[PRESS] Internet Retailer: Google and PayPal team up as Apple Pay users keep spending

Google PayPal Apple Pay

Branding Brand's research on Apple Pay vs. PayPal was included in a feature by Internet Retailer. Also included were insights from Chris Mason, co-founder and CEO of Branding Brand. 

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“Google’s strategic move to join up Android Pay with PayPal will help create a frictionless experience for shoppers who want to use either payment service,” says Chris Mason, co-founder and CEO of mobile platform provider Branding Brand.
Based on Branding Brand’s client data, Apple Pay orders comprised 26% of overall shopping app purchases in March. Plus, via mobile web checkouts, Apple Pay users spend 17% more than consumers who check out with PayPal, according to Branding Brand client data of 2.5 million site visits.
Beyond Apple Pay, iPhone shoppers’ revenue per visit was 42% more on average than Android shoppers, according to Branding Brand client data in Q1 2017. Given the large spending of iOS users, retailers should consider catering to them with Apple Pay, Mason says. “Apple users are extremely valuable,” he says.

Read the full story here

Topics: Trends Media Coverage Company

Brander Spotlight on Android Instant Apps

Alexandra Krongel, Branding Brand Android Engineer

Android Instant Apps were one of the biggest takeaways for retailers at this year's Google I/O.

Instant apps provide a new way for shoppers to discover apps and for retailers to gain visibility. Now, over 70% of the global population have access to them.

To learn more, Branding Brand Android Engineer Alexandra Krongel filled us in on what retailers need to know about instant apps.

Related: What Every Retailer Needs to Know about Google I/O 2017

What are Android Instant Apps?

Android instant apps are lightweight, extremely quick-downloading versions of apps. They are low investment for the user since they take up very little space and they don’t have to go through the traditional installation process.

How are instant apps different from native apps?

Instant apps are so lightweight and fast because of modularization. For example, an instant app could be used just for displaying a product and checking out, and the phone will only download what is needed to run those components.

These modules have full native functionality like traditional apps, allowing us to write the same beautiful user experiences: They are a full screen and immersive and have access to the features we often use in full apps, like location-based personalization, payment APIs, and camera access.

How do instant apps, native apps, and mobile websites work together?

Users can access instant apps directly from the web through a link. This link could be anywhere: a mobile site, social media, a promotional email. Anywhere you could embed a link, you can now embed an instant app link.

Since the majority of e-commerce happens on the mobile web, retailers can leverage this capability to make their web experience more immersive and convert casual shoppers to loyal app users once they prove the ease of experience and level of personalization an app provides.

When will instant apps be available on Android?

Last week Google announced instant apps were open to all developers to build! All users running Android's Marshmallow and newer operating systems can run these applications, and support for users running Lollipop was promised soon.

Will Instant Apps affect retailers' mobile SEO ranking?

Yes! Google prioritizes instant app results in search right now.

How do you think Instant Apps will most significantly affect retailers?

Retailers can use instant apps to entice shoppers to download the full app by previewing everything the native app offers with a lower barrier to entry. This can have a two-fold effect: a greater demand for full-commerce apps and the need for more innovative, personalized experiences for people who choose to download the full application.

Want to know more about shopping apps?

We surveyed 1,000 app users to learn why people download, use, and even delete shopping apps.


Topics: Trends Company

This Week at Branding Brand: Branders and Beers


Beers cheers because it's Friday! 🎉🍻 #Friyay #BeerExchange #BranderLife

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Topics: Company

What Every Retailer Needs to Know about Google I/O 2017

Google_IO_2017.pngSource: Google

At the Google I/O keynote, the company announced many new features that have the potential to change the future of retail. 

Here are the top ways Google I/O's announcements affect retailers: 

Immediately Effective

Four announcements made at keynote have an instant effect on the state of retail, including:

1. Instant Apps

Out of beta and now available to everyone, make your mobile shopping experiences seamless with an Android app. Get up and running faster than ever, and let your customers access a rich, native experience without installation—all they need to do is visit your website directly or from a link. Early adopters experienced double digit increases in purchases.

2. Google Payment API

Most people start their shopping journeys on mobile, and conversion increases every day. Use saved credit cards across Google Play, Chrome, and Android Pay to streamline checkout.

3. Android O: Notifications

There’s a lot to love in the new Android operating system, like notifications, which are getting an upgrade. Shoppers can subscribe to “notification channels” you create to make sure they get the information they care about. Additionally, “Notification Dots” on the app icon get your shoppers attention, and a long press reveals app messaging from the homescreen.

Other notable new features include picture-in-picture, significant security and performance optimizations, and copyless paste, a smarter way to autofill.

4. Android Go

This lighter-weight OS focuses on entry-level devices with little storage as well as those with limited connectivity. It will automatically be installed on new devices running Android O.

Forward Thinking

Although not immediately actionable and worthwhile as those mentioned earlier, the following announcements caught our eye as cutting-edge technology that has the ability to shape the future of digital commerce.

1. Google Vision API / Lens

Visual search and image recognition is getting closer to reality. Images will be associated with tags and attributes, which could make Google Assistant everyone’s new favorite personal shopper. Speaking of...

2. Google Assistant

Available on Android and iOS, Google Assistant features natural language processing and voice recognition, so people can have a real conversation with their virtual helper. Google Assistant can place an order using the Google Payment API and provide proactive notifications about shipments and necessary refills.

3. Indoor Geolocation

Google is making beacons irrelevant with Tango, its indoor positioning technology. It will help mobile devices identify their location without the inaccuracies of GPS, which could lead to better in-store navigation as well as product location and information.

4. VR / AR

VR headset Daydream is compatible with few devices, but Google is adding support for more, which makes it a potential heavy hitter in the long run for retailers who want to experiment with virtual and augmented reality.

Learn more about Android updates

Topics: Trends Recap

[PRESS] IBT: Apple's Digital Wallet Could Be The Next Big Thing For Luxury Fashion Markets

mobile shopping.jpg

Branding Brand's research was included in an International Business Times story about why Apple Pay might be a game-changer for luxury fashion. 

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A recent study by retail commerce platform Branding Brand found that Apple Pay users tend to buy more “Apple Pay users overall are spending more than they do with PayPal,” Branding Brand CEO Chris Mason said in a press release. “On average, customers who checkout with Apple Pay spend 17 percent more than users who checkout with PayPal.”

Read the full story here

Topics: Trends Media Coverage Company

Breakthrough Thoughts on Customer Obsession

Customers taking a selfie in the store

Today, retailers are finding that the best way to build retention and loyalty is through becoming a customer-centric company, and they're using emerging technology to help.

Download the webinar recap for "Customer Obsession: Retailers' Power Play for Victory."

Hear from top e-commerce executives about how their brands are focusing on the customer: 


One of the best ways to retain customers over time is to listen to them, and Poppin is maintaining two-way communication through live chat.

Our LiveChat feature is the top way that we interact with potential new customers. Approximately 71% of our business customers interact with one of these agents prior to making a purchase. LiveChat makes up about 80% of those interactions.
— Zack AbbellSenior Director of E-Commerce


Personalization is the leading digital strategy initiative among top brands this year, and Kohl's plans to use its understanding of their customers to send relevant offers.

With the ability to use new technology enablers to personalize our offers and therefore grow usage and adoption over time, we believe loyalty has the potential to be a driver of visits and transaction size in a significant way over a long period of time.
— Kevin Mansell, CEO

Neiman Marcus

Retail technology must be used to solve pain points in the customer journey. Neiman Marcus helps its beauty buyers by recording makeover sessions so they can recreate the look themselves later.

Customers can use the video to go back and look at the tutorial for how to use the beauty products. It solves a real problem for the customer. It also solves problems for my brand associates. They have this amazing clientele. She can go review a session and record all the products that were tried during the session.
— Scott EmmonsHead of the Innovation Lab


Customization is taken to a new level at Ivyrevel, where shoppers' daily habits and activities are monitored to create a one-of dress.

You install an app on your phone, and select why you need the dress. The technology is able to learn from your activities. It understands what you love to do and where you love to go. It gets to know you a bit better. It translates all of this into a dress with a unique personal story to it.
— Kenza ZouitenCo-founder


Many consumers are attracted to "see now, buy now" as fast fashion has its moment in retail. Nordstrom took notice and is attempting to keep their products fresh.

Customers are much more interested in buying now and wearing now. The idea that she would buy something and then put it in her closet for a couple of months until the weather changes — that has changed a lot over the years. And it’s not a great scenario for us.
— Pete NordstromCo-president

Customer Obsession: Retailers' Power Play for Victory

In a webinar with Forrester, we discussed how to build better shopping experiences by placing their customers at the core of their digital strategies. Discover how retailers are gaining actionable insights, personalizing mobile moments, and increasing retention.


Topics: Omnichannel Trends Solutions

[PRESS] Glossy: Why Apple Pay Is Poised To Beat PayPal In The Luxury Fashion Space

Apple Pay WelcomeSource: Glossy 

Glossy mentioned Branding Brand's study in a story about why Apple Pay is the perferred payment method for luxury fashion. 

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Indeed, a recent study from Branding Brand, the retail industry’s leading omnichannel commerce platform, found that, on average, customers who check out with Apple Pay spend 17 percent more than users who checkout with PayPal.

But brand adoption is still comparatively low for the platform: Of the 32 fashion and beauty brands Branding Brand surveyed, 78 percent offer PayPal, while only 6 percent offer Apple Pay. Although it couldn’t cite specifics, PayPal currently has the advantage, partnering with luxury brands like Calvin Klein and Ralph Lauren, according to its website. Apple Pay’s closest equivalent is Barneys New York.

Read the full story here. A copy of this story also appeared in Digiday

Topics: Trends Media Coverage Company

[PRESS] FierceRetail: Apple Pay Catches Up To PayPal As Preferred Payment Method

ApplePay.jpgSource: FierceRetail/Apple 

FierceRetail featured Branding Brand's study in its profile about Apple Pay shoppers. 

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Retail purchases made with Apple Pay are on the rise, and the service is now tied with PayPal as consumers' preferred method of mobile payment.

According to research from retail app platform Branding Brand, in-app purchases with Apple Pay increased 17% from March to April of this year. Overall, Apple Pay orders accounted for 26% of overall shopping app purchases in March, and those consumers are also spending more than those using other app payment methods. 

"Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay," said Chris Mason, co-founder and CEO of Branding Brand. "What's more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who check out with PayPal."

In the survey, PayPal and Apple Pay tied for first place as users' favorites; Amazon Pay, Walmart Pay and Target Pay trailed behind.

"For Apple Pay to only be in existence for two years and be able to measure up to an industry giant is an extremely interesting finding for retailers," Mason told FierceRetail.

Mason reports that Branding Brand has seen a steady increase in Apple Pay adoption by consumers over the past year. And 57% of those surveyed said they use Apple Pay because it is fast and convenient. 

What would make more consumers use Apple Pay? Of those surveyed, 50% said loyalty rewards. Overall, 70% of Apple Pay users would like to see more retailers offering the system. 

"Apple this week reported Apple Pay transactions were up 450% from the same period a year ago, which demonstrates strong growth for the payments service," Mason added. 

Read the full story here.

Topics: Trends Media Coverage Company

This Week at Branding Brand: Pittsburgh Marathon and Brander Life

Topics: Company

New Launch: Jessica London Mobile Site

Jessica London mobile site

Congratulations to the team at Jessica London on its new mobile site! 

The site features colorful product photos as well as sort and filter options, so shoppers can narrow a search based on categories such as size, color, or sleeve length. Additionally, people can also sort apparel by price, top rated, or even Facebook likes.

Staying current with the conversational commerce trend, Jessica London's new mobile site includes a Live Chat feature. Answers are just a message away, and shoppers can receive associate advice in real time.

Does your brand lack a mobile presence, or are you looking to optimize what you already have? Either way, our experts are here to help.


Topics: Solutions Company Client

Apple Pay Sees Double-digit Growth, Ties With PayPal


Retail purchases made with Apple Pay are growing, and consumers say it’s tied with PayPal as their preferred mobile payment system, according to research from
shopping app platform, Branding Brand.

Apple Pay Orders Increase
Retailers are seeing more purchases with Apple Pay. New shopping data from Branding Brand shows in-app purchases with Apple Pay increased 17% from March 2017 to April 2017. For context, Apple Pay orders comprised 26% of overall shopping app purchases in March.

“Over the past year, Branding Brand saw a steady increase in mobile purchases made with Apple Pay,” said Chris Mason, co-founder and CEO of Branding Brand. “What’s more, Apple Pay users overall are spending more than they do with PayPal. On average, customers who checkout with Apple Pay spend 17% more than users who checkout with PayPal.”

Apple Pay Catches PayPal
In Branding Brand’s survey of 1,000 Apple Pay users, when asked to rank their favorite in-app payment systems, PayPal and Apple Pay tied for first place. Amazon Pay, and retailer mobile payment systems like Walmart Pay and Target Pay trailed behind respectively.

Consumer Suggestions for Increasing Adoption
Industry reports have cited low customer adoption of contactless payments overall, but when asked what would make shoppers want to use Apple Pay, 50% said loyalty rewards. Overall, 70% of Apple Pay users want more retailers to offer the service.

About the Survey
Branding Brand surveyed 1,000 Apple Pay users from April 21-24 to learn how and why consumers use Apple Pay to buy products. For complete survey results, contact or stay tuned to Branding Brand’s blog for deep-dive recaps.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

Topics: Trends Survey Company Press Release

This Week at Branding Brand: Board Games and Dog Business Cards


INSTAGRAM PSA: This game exists. You're welcome 😹 #DayMade #BranderLife

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This is Bru, probably the only Yorkie you know with a business card 😉 #DogsofBB #Pawfessional

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Topics: Company

Weekly News Roundup: Using Data, PayPal Boost, AI Stylist

Weekly News Roundup

Here's what our team is reading this week... 

Using Data
Brand and retail executives told Glossy how they are using data to personalize and customize the e-commerce experience

PayPal Boost
PayPal is on the rise (PYMNTS). Drivers for the online pay business are rooted in mobile transactions and PayPal (Fortune). Android Pay integration will soon be available at Walgreens and Dunkin Donuts (RetailDIVE).

AI Stylist
Amazon’s Echo Look can be used to take photos, share them with friends, create personal lookbooks, and buy clothes (RetailDIVE, Wall Street Journal). The Verge explores what Amazon might want to learn.

Want this alert sent weekly to your inbox?

Topics: Trends

[FREE DOWNLOAD] "Customer Obsession: Retailers' Power Play for Victory" Webinar Recap


94% of companies plan to transform their culture to become more customer centric this year, but what does that mean?

To break it down, customer obsession is comprised of three parts:
  • Real time, actionable shopper insights
  • Personalized moments throughout the buyer journey
  • Retention and advocacy among your loyal customers  

Discover why leading retailers are turning to mobile to learn more about people, create customized experiences, and build brand loyalty.


Topics: Omnichannel Trends Solutions Recap Company Webinar

New Launch: Second Skin Responsive Site

Second Skin Responsive Site

Congratulations to the Second Skin team on its beautiful new responsive site!

The homepage's simple, clean design features a mix of bold images and video content. Instead of a shopping cart, users drop items into their "Gym Bag," creating a unique user experience that fits the brand. 

An Instagram feed where encourages shoppers to showcase their purchases using the hashtag #secondskin. These defining site features will all help to build the young brand, which is owned by Dick's Sporting Goods.

VP of Brand at DSG said:

With the emergence of cross-training, obstacle-course racing, spin, running and triathlon, our customers are telling us there's an opportunity to create a brand built specifically for the unique needs of those activities.

It's crucial for retailers to have a streamlined online presence that puts the customer first, and DSG's online-only brand Second Skin is the perfect example of a retailer who continues to build and optimize shopping experiences with its audience in mind.

Contact us to learn how you can develop creative online and in-store shopping experiences. 


Topics: Solutions Company Client