[FREE DOWNLOAD] "How to Streamline Checkout Using Pay with Google" Webinar Recording

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Pay with Google combines the benefits of Android Pay and Google cards on file to streamline checkout and allow shoppers to purchase anywhere, including mobile, desktop, in store, smart home devices, and more.

Branding Brand and Google partnered to discuss the benefits of Pay with Google, how to implement it, and why it has the potential to scale faster than any other digital payment method.

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Topics: Omnichannel Trends Solutions Recap Company Webinar

This Week at Branding Brand: Old School Emojis and Book Club

 

Before the days of emojis, there was the <3 #lessthanthree #BrandersDoItBetter

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Apps Dominate Shoppers' Time Spent on Smartphones

People using mobile apps on smartphones

People are spending more time than ever using their smartphones. In fact, 92% of people consider smartphones to be their primary device

Today, 3 in 4 shoppers use their mobile devices to help them at every step of the buyer journey. Because of this, people are flocking to apps—so much so that mobile app time has increased 111% since 2013. This year, people will spend nearly two and a half hours a day in apps, which is 85% of their total daily mobile time.

Monthly app usage increased 37% for Baby Boomers ages 55 to 64 in 2016 compared to 2015.

Although it’s true that younger generations spend much more of their time using apps, monthly app usage spiked for Baby Boomers ages 55 to 64 from 40.7 hours in 2015 to 55.6 hours in 2016.

Why Every Retailer Needs a Mobile Shopping App

83% of today's shoppers start their journey on mobile. Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

Why Retailers Are Prioritizing Mobile Apps This Year

Friends using a smartphone

As a retailer, you already know that mobile devices play a major role in the shopper journey. From discovery and research to purchase and fulfillment, smartphones are with your customers at every step.

Today, 77% of shoppers use smartphones as part of their shopping journey, but even more striking is that 83% of shoppers start their journey on mobile. As people use their smartphones more in moments of need, these devices increasingly influence online and in-store sales.

At a time when brick-and-mortar retailers are downsizing and online-only retailers are opening up their first stores, every brand has one thing in common: they’re focusing on mobile—specifically, mobile apps.

People are spending more time than ever engaging with apps, and they expect retailers to follow suit. Mobile apps connect your customers wherever they are in the world, and they provide better shopping experiences than your typical website. Even better, apps convert higher than other digital channels (even desktop sites!).

Why Every Retailer Needs a Mobile Shopping App

Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

This Week at Branding Brand: Digital Partners and Brander Life


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[WEBINAR] How to Streamline Checkout Using Pay with Google

Google Payment Solutions Pay with Google

Tuesday, August 22  |  1 p.m. ET

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Long, complicated checkouts are often the primary cause of abandoned carts. The solution? One-touch payments.

Coming this fall, Pay with Google enables frictionless purchasing anywhere, including mobile, desktop, in store, or smart home devices, and introduces new use cases, like paying for a ride share in Google Maps or booking a hotel room in an Android Instant App.

Pay with Google combines the benefits of Android Pay and Google cards on file, including:
  • Secure, one-touch payments
  • Fast, easy adoption with millions of cards already on file
  • Consistent in-store and online experiences

This new payment method is expected to perform better than Android Pay, which has increased conversion up to 3.5x, and scales even faster, according to the Google Payment Solutions team.

Join Branding Brand and Emily Kramer, Rohan Thompson, and Chris Sater from Google to learn more about Pay with Google on Tuesday, August 22 at 1 p.m. ET.

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Topics: Omnichannel Trends Solutions Company Webinar

Top Mobile Tech That Makes Shopping on a Smaller Screen Easier

Shopper purchasing with a mobile payment | Branding Brand

People are spending more time on their smartphones—particularly in apps. Because of this, shoppers expect retailers to adopt mobile technology that makes shopping and buying on a small screen easier.  

2 in 3 shoppers want mobile payment capabilities when buying from retailers.Shoppers want retailers to use the power of emerging mobile tech to streamline checkout online and in store. 2 in 3 want to use mobile payments, like Apple Pay and Android Pay, to purchase quickly and securely.

Nearly half of in-store customers want self checkout and scan products to get more information, and 37% want the ability to buy online and pick up in store.

Mobile apps are the only way to integrate all of these top-requested mobile capabilities into your digital strategy, which is why 98% of retailers will maintain or increase their mobile app budgets this year.

Why Every Retailer Needs a Mobile Shopping App

Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

This Week at Branding Brand: Favorite Apps and Office Fun


 

Work hard, play hard 🏓 #WomanCrushWednesday #GirlsWhoCode #SquadGoals #BranderLife 📷 PC: @dyma_ab

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Breakthrough Thoughts on Mobile Apps

Woman shopping on mobile app

Today, 83% of shoppers start their buying journeys on smartphones, and they're downloading and using apps to help them quickly in their mobile moments.

Top retail executives across all industries discuss how mobile shopping apps fit into their existing e-commerce strategies and what makes them successful:

Vitamin Shoppe

Omnichannel retailers, like Vitamin Shoppe, are investing in mobile apps to track and understand their customers' shopping behaviors.

The new customer journey is not linear. They go all over the place, try different stores, try different products and places. We need to be present at every step, ready to accept them when they come back.
— Rose Hamilton, Chief Digital Officer

The Luxury Closet

With half of its sales coming from mobile devices, The Luxury Closet prioritizes its iOS and Android apps to attract new shoppers and maintain engagement with its loyal customers.

Apps are becoming the primary method of introduction to the client. It encourages the behavior of checking very often and quickly...
— Kunal Kapoor, CEO

Timberland

Apps aren't a standalone solution. Take it from Timberland, who integrated its mobile app into its digital store experience.

Retail apps can’t just be for shopping. That’s how you get deleted. We’re making this about the brand experience that will be valuable for people, and we consider it pull, not push, marketing.
— Kate Kibler, VP of Direct to Consumer

Sephora

A pioneer in mobile innovation, Sephora wants shoppers to think of its apps as companions on-the-go and in store.

Mobile commerce is critical and you have to get that right, but mobile can do so much more. It can inspire, it can educate, it can play with consumers.
— Mary Beth Laughton, Senior Vice President of Digital

Finish Line

Retailers, like Finish Line, know that mobile apps are nothing without personalization and exclusive features that seamlessly integrate with their existing digital strategy.

Our latest iteration of the Winner’s Circle app gives us a unique competitive edge via the introduction of several app features not currently offered within the retail industry – complete with a truly frictionless shopping experience right in the palm of your hand.
— Danielle Quatrochi, Senior Vice President of Digital Customer Experience and Innovation

Why Every Retailer Needs a Mobile Shopping App

This year, 98% of retailers will maintain or increase their mobile app budgets. Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.

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Topics: Trends Solutions

[PRESS] Internet Retailer: Non-Amazon Retailers Can Win the Back-to-School Shopper

Back to School Branding Brand Survey Source: Internet Retailer

Branding Brand's 2017 Back-to-School Shopper Survey was included in a story by Internet Retailer about how non-Amazon retailers can win shoppers. Read the full story here

Here's a clip: 

A recent study from mobile platform provider Branding Brand finds that 64% of shoppers plan to buy back-to-school products from Target Corp. (No. 20 in the Internet Retailer 2017 Top 500), a 51% increase from the 2016 study; 64% plan to buy from Wal-Mart Stores Inc. (No. 3) this year, up from 42% last year, and 50% will buy from Amazon (No. 1), a decrease from the 74% who said they would buy from the web giant last year. Branding Brand surveyed 1,000 U.S. shoppers ages 18-24 between June 21-23.

Of consumers shopping for back-to-school products this year:

  • 12% say they will likely buy more than 75% of their back-to-school goods online
  • 14.7% plan to make 51-75% of back-to-school purchases online
  • 21.9% say 26-50%
  • 21.9% say 11-25%
  • 15.8% say less than 10%
  • 13.7% say none

 



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Topics: Trends Media Coverage Company

[WORKSHEET] 10 Mobile App Thought Starters to Discuss with Your Team

Download the worksheet "10 Mobile App Thought Starters to Discuss with Your Team."

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Every day, shoppers research, browse, and purchase what they need directly from their smartphones. That's why retailers are dedicating more of their digital strategy budgets to mobile shopping apps this year.

Before you approach app vendors or start building a new app yourself, the most important thing you can do to prepare is talk to your team to clarify what you want to achieve with your mobile shopping app.

Download our worksheet, which features 10 questions your team should answer to determine app objectives, important features, and overall strategy.

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Topics: Trends Report Solutions Apps