Alison Judge

Alison Judge

Alison leads the communication strategy to propel awareness of Branding Brand’s product, data, and story. She’s a proud boy mom and loves taking on home projects, traveling, and spending quality time with family and friends.

Recent Posts by Alison Judge:

Weekly News Roundup: Commerce Survivors, Rolling Warehouses, Failure Learning

Weekly News Roundup

Here's what our team is reading this week... 

Commerce Survivors
Retail's survival-of-the-fittest game will be determined by digital and in-store strategy (Women's Wear Daily). Behind the scenes, AI becomes increasingly more relevant in the fashion industry (Glossy)

Rolling Warehouses
Drone-delivered packages could start coming from a new "rolling warehouse" system by UPS (Bloomberg, Inc. Magazine). The shipping technology likely won't take hold until 2020 (RetailDIVE).

Failure Learning
Department stores might be too big to succeed, but there's still potential (FORTUNE, eMarketer, RetailDIVE). Competing with Amazon's shipping model is starting to shake out as revenue loss for major players (CNBC, FORTUNE)

Want this alert sent weekly to your inbox?

Topics: Trends

[PRESS] WWD: Mobile Commerce to Transform Retail From Transactional to Conversational

WWD-2-21-17.jpgSource: WWD

Women's Wear Daily included insights from Branding Brand's most recent webinar in a story about omnichannel retailing. 

Here's a clip: 

Growth prospects for integrated customer experiences are poised to rise and swift, successful transitions to omnichannel dialogs between retailers and consumers could likely determine survival of the fittest.

And most likely, that dialog (and hopefully conversions) will occur on a mobile device. Mobile commerce is pegged to garner 45 percent of total e-commerce by 2020, reaching $284 billion in sales, according to a BI Intelligence report.

The journey there is expected to be challenging as retail’s landscape has evolved into a battlefield of pure-play, bricks-and-clicks and brick-and-mortar brands. Success hinges on the adoption of emerging technologies and strategic customer communication. “Faced with a plethora of choices and communications, consumers tend to fall back on the limited set of brands that have made it through the wilderness of messages,” according to researchers at McKinsey & Co. Today, retailers are tasked with the challenge of cleverly navigating through this wilderness to connect to customers in a way that is both personal and profitable.

Omnichannel retailing underscores engagement at all levels: in-store, online, mobile and social media. Branding Brand, the largest retail app and mobile commerce platform, envisions a future led by real-time commerce — fueled by a seamless shopping experience.

“Retailers must connect all touch points in the buying journey,” a cyclical process that integrates personalization, engagement, data gathering, observation and the development of customer and associate apps, noted researchers at Branding Brand. “Even if a customer starts and ends the buying process in the same channel, there are many touch points in between when they’re researching and comparing products,” they observed.

And while those touch points are increasingly done online and via apps, physical stores still have a vital role to play. Amid store closings at The Limited, Macy’s, Office Depot, CVS and Wet Seal, there is a concurrent resurgence of brick-and-mortar store openings for digitally native pure-play brands — the likes of Amazon, Modcloth and Rent the Runway — that are ahead of the curve in their customer experience curation.

“Being able to touch and feel products at physical stores often makes customers more comfortable buying apparel and accessories. Storefronts also act as advertisements and can boost the prestige associated with a brand,” CB Insights said in a separate report.

Meanwhile, retail mobile activity has become a preferred form of engagement, with 74 percent of customers shopping in-app while waiting in store lines, according to Branding Brand. Though only 21 percent of smartphone owners had a range of three to five retail apps on their device as reported in an October 2015 comScore survey, vast improvements in the mobile sector allude to a surge of growth. “Advances in smartphone technologies, upgraded mobile networks and mobile-specific digital tools and platforms are making both mobile commerce and location-based services a reality. This, in turn, enables brands and consumers to engage with one another anytime, anywhere,” said researchers in a report from Deloitte.

Effectively, consumers now anticipate the conveniences and amenities of real-time communication, with most expecting to use shopping apps for purchasing products, tracking orders, earning rewards, accessing or saving coupons and browsing products. “Individualization means engaging in real-time by listening, measuring, assessing and addressing intent across every enterprise touch point,” Branding Brand stated. This practice marks the shift from transactional commerce to “conversational commerce.”

View on WWD.com

full recap from the referenced webinar "Retailers: Are You on the Road(map) to Success?" is available below. 

DOWNLOAD THE RECAP

Topics: Trends Media Coverage Company

Weekly News Roundup: Sales Boom, Fierce Competition, Zombie Retailers

Weekly News Roundup

Here's what our team is reading this week... 

Sales Boom
An indication of consumer confidence in the U.S. economy, January 2017 retail sales rose more than expected — with online retail remaining strong and on-par with its December 2016 performance (Fox Business, Bloomberg)

Fierce Competition
Walmart will streamline online and in-store buying processes to be more efficient and competitive against Amazon (Reuters). Estimates say between 65-70 million people worldwide subscribe to Amazon Prime (RetailDive).

Zombie Retailers
The Wall Street Journal reports on the roster of retailers living on borrowed time. Shifting consumer preferences to online shopping poses problems for retailers averse to investing in digital (MarketWatch, CNBC). 

Want this alert sent weekly to your inbox?

Topics: Trends

Weekly News Roundup: Shop the Runway, iPhone 8, Accessible Eyewear

Weekly News Roundup

Here's what our team is reading this week... 

Shop the Runway
More runway brands are adapting to the see-now, buy-now model to create faster fashion (The New York Times, Glossy). Brands may not need Fashion Week (MarketWatch)

iPhone 8
OLED display, facial recognition, and wireless charging are potential features of iPhone 8 — and it might cost $1,000 (Engadget, Fast Company). It could launch on the iPhone's 10-year anniversary sales date in June, but September is more likely (Forbes).

Accessible Eyewear
Starting online and growing into brick-and-mortar is sustainable business for e-retailers; Warby Parker just opened its 47th location and 25 will pop up this year (CBS This Morning).

Want this alert sent weekly to your inbox?

Topics: Trends

Weekly News Roundup: Connected Homes, Order Pile-ups, More Free Shipping

Weekly News Roundup

Here's what our team is reading this week... 

Connected Homes
Amazon wants to win the smart home race against Apple and Google — with a strategy aimed at owning online shopping interactions that don't involve iPhones or web browsers (Business Insider, CNET)

Order Pile-ups
Starbucks locations are seeing digital orders coming in too fast to fill, hindering the in-store experiences with longer lines and wait times for customers (Reuters). The coffee retailer launched its voice-ordering AI this week (The Seattle TimesFortune).

More Free Shipping
Walmart lifted its free two-day shipping membership fee to better compete with Amazon (TechCrunch). UPS had another lackluster holiday season when it came to e-commerce order fulfillment (CNBC).

Want this alert sent weekly to your inbox?

Topics: Trends