Alison Judge

Alison Judge

Alison leads the communication strategy to propel awareness of Branding Brand’s product, data, and story. She’s a proud boy mom and loves taking on home projects, traveling, and spending quality time with family and friends.

Recent Posts by Alison Judge:

Weekly News Roundup: Mobile Gen Z, App Downloads Up, Smart Stores

Weekly News Roundup

Here's what our team is reading this week... 

Mobile Gen Z
Digital natives of Generation Z prefer smartphones over other devices, but they still shop in stores. IBM's report shares how retailers must "create more interactive engagement around their brands to serve the 'always on,' mobile-focused, high-spending demographic" (Fox Business, Mobile Commerce Daily)

App Downloads Up
Worldwide app downloads went up 15% in 2016 (Venture BeatTechCrunch). With app downloads expected to top 200 billion this year, The Next Web shares how brands can create micro-moments to keep mobile users coming back.

Smart Stores
Advancing technology to create personalized experiences will help retailers grow with their walk-in customers of the future; sensors, interactive shelves, robots, and self-checkout are among the new technologies coming to stores (AP).

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Topics: Trends

Weekly News Roundup: Hot Retailers, Fast Growth Online, AI Innovators

Weekly News Roundup

Here's what our team is reading this week... 

Hot Retailers
AEO, Victoria’s Secret, and Everlane — one of the first brands to prioritize e-commerce — are included in Business Insider’s list of retailers to watch in 2017. Bloomberg explores if retailers like TJ Maxx, Marshalls, and Home Goods can stay mostly offline and succeed

Fast Growth Online
Retailers saw 8-times faster growth online than in stores this holiday season (Fortune). Partially due to lacking foot traffic in malls, The Limited is working to close its 250 stores (Wall Street Journal).

AI Innovators
Embracing artificial intelligence technology, Starbucks will roll out a voice ordering assistant early this year and Cosabella matches shoppers with individualized e-commerce experiences (AdWeek).

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Topics: Trends

Weekly News Roundup: Predictions, CES, Brand Fallout

Weekly News Roundup

Here's what our team is reading this week... 

2017 Predictions
A report by USA Today anticipates groundbreaking changes in mobile tech for 2017, along with expectations on shopping might change

CES
Consumer-focused AI gadgets took center stage at the CES convention this week, along with a TV so paper-thin it can be hung with magnets (New York Times, USA Today). Wireless charging and health tracking devices were popular among Innovation Award finalists (BGR).

Brand Fallout
With disappointing holiday results behind them, Macy’s and Kohl’s must revamp omnichannel strategies (MarketWatch). Also trying to stay afloat is Sears Holdings, which will sell off its Craftsman brand and close 150 Sears and Kmart stores (Bloomberg, CNN Money).

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Topics: Trends

Retail News You Need to Know: December 26-30

Weekly News Roundup

Here's what our team is reading this week... 

Return Hassles
The return rate for online purchases ranges from 15%-30%, and the process can be a hassle for both retailers and shoppers (Chicago Tribune, The Wall Street Journal)

Prime Holiday
Amazon quintupled its sales over last holiday season and shipped more than 1 billion items with Prime around the world between November 1 to December 19 (CNET, CNBC).

iPhone, iPad Wins
Apple’s mobile devices led the pack in activations ahead of Christmas, followed by Samsung and Huawei (VentureBeat, FORTUNE).

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Topics: Trends

Retail News You Need to Know: December 19-23

Weekly News Roundup

Here's what our team is reading this week... 

Procrastinator's Delight
Qualifying items on Amazon can be ordered as late as 9:45 p.m. on Saturday and arrive in time for Christmas (CNBC). In-store pickup will gain momentum in the remaining hours of holiday shopping (Quartz)

Be Scientific
According to The New York Times, there's a science to giving the perfect gift. Scroogenomics suggests that giving cash boosts the economy (CNBC). The Wall Street Journal tracked the best time to buy specific items over the course of the holiday season.

Super Saturday?
The Saturday before Christmas weekend was the busiest shopping day of the year (FORTUNE); however, some researchers predict today will be bigger (Yahoo Finance).

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Topics: Trends