Here's what our team is reading this week...
Mobile Gen Z
Digital natives of Generation Z prefer smartphones over other devices, but they still shop in stores. IBM's report shares how retailers must "create more interactive engagement around their brands to serve the 'always on,' mobile-focused, high-spending demographic" (Fox Business, Mobile Commerce Daily).
App Downloads Up
Worldwide app downloads went up 15% in 2016 (Venture Beat, TechCrunch). With app downloads expected to top 200 billion this year, The Next Web shares how brands can create micro-moments to keep mobile users coming back.
Advancing technology to create personalized experiences will help retailers grow with their walk-in customers of the future; sensors, interactive shelves, robots, and self-checkout are among the new technologies coming to stores (AP).
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