This year, college shoppers are expected to spend a total of $54.1 billion during what is known as the second largest spending holiday of the year.
Retailers can expect similar back-to-school shopping trends as last year. Our consumer shopping survey found that 35% of 18-to-24-year-old shoppers have already started buying what they need to go back to school and another 55% plan to begin in August.
According to Deloitte, those who start shopping earlier in the season typically spend more, but 2 in 3 back-to-school shoppers want to take advantage of deals throughout the summer.
Overall, most young shoppers don't want to spend more than one month browsing and buying back-to-school gear despite when they start shopping. By the end of the month, 1 in 4 school shoppers will be finished purchasing; however, the bulk of them won’t complete their shopping until the end of August.
Find more back-to-school shopping trends
We anonymously surveyed 1,000 18-to-24-year-olds to understand their back-to-school shopping preferences. Get the full report “Consumer Shopping Trends: Back to School 2017.”