Lindsay Kenders

Lindsay Kenders

Lindsay develops content that identifies and solves challenges online retailers often face in the evolving world of e-commerce. She graduated from West Virginia University and has worked at Branding Brand since July 2012. She is a proud mom to a cat and dog and loves taking dance and hot yoga classes.

Recent Posts by Lindsay Kenders:

[FREE DOWNLOAD] Mobile SEO Best Practices Checklist

Mobile-SEO-Checklist.png

In recent years, Google has shown its dedication to creating a completely mobile-friendly web. (Remember Mobilegeddon?)

Google made another change to its search algorithm called Mobile-first Indexing, which uses the mobile-friendly version of a website to determine the search results ranking. It makes a lot of sense after you know smartphones and tablets drive more online searches and web traffic than desktops.

Think with Google: There are more searches on mobile than on desktop, and more than half of all web traffic now comes from smartphones and tablets.Source: Think with Google

To help you understand mobile SEO, we outlined the basics that will help you rank in search, including:
  • Robots.txt
  • Sitemaps
  • Interstitials
  • Canonical Link Tags
  • Alternative Link Tags
  • Title Tags
  • Meta Tags
  • Image Descriptions
  • Structured Data Elements

 

Learn more about each of these touchpoints by downloading the Mobile SEO Best Practices Checklist

DOWNLOAD THE CHECKLIST

Topics: Trends

Test Your Optimization IQ: Cart Appearance

Test Your Optimization IQ

We surveyed shoppers to understand how they prefer the shopping cart or bag to appear after they add items:

  • Test A: cart notification
  • Test B: cart counter

Can you guess which version shoppers chose?

Select a test to reveal the winner:

Test A: cart notificationTest B: cart counter

Topics: Design Solutions

Breakthrough Thoughts on In-Store Experiences

Woman scanning product tag in a retail store

As several big-name retailers begin downsizing, others are investing more in their in-store experiences—some for the first time ever—and adding mobile to the mix. Although the cards are stacked against traditional brick-and-mortar, omnichannel shopping is alive and well, and retail stores are a key component.

Register for our next webinar: "Retailers: Are You on the Road(map) to Success?"

Hear from top e-commerce executives and what they're saying about the importance of retail stores and their upcoming plans for enhancing the in-store experience:

Farfetch

This forward-thinking brand already uses their smartphone and tablet apps to capitalize on Singles' Day sales, shoppable video, and more. Now, Farfetch plans transition from pureplay to omnichannel retail by opening a "Store of the Future" this year, which will focus on personalization by leveraging data.

The future of luxury fashion, we believe, will involve — to a large extent — the physical store... But the future of the physical store will be augmented by digital platforms. At this intersection of physical and digital retail, many new customer-focused, unique experiences are suddenly made possible.
— José Neves, Founder and CEO
José Neves, Farfetch Founder and CEO


Rent the Runway

After its flagship store opened in New York in 2013, more locations popped up in places, like Chicago, San Francisco, D.C., and Vegas because Rent the Runway quickly realized the benefits of brick-and-mortar stores—people with appointments purchase 26x more often than online shoppers. Its stores are outfitted with check-in kiosks, which help associates learn about shoppers' preferences, and offer customers styling sessions.

It's more like a club, or a place that you feel like you're kind of a member of.... We find for a lot of our customers, that experience is what makes them fall in love with our stores.
— Maureen Sullivan, President
Maureen Sullivan, Rent the Runway President


Nordstrom

Nordstrom plans to focus on uniting its online and in-store experiences after seeing sales drop for over a year. A new associate app is expected to enable employees to send recommendations directly to their customers from the retailer's online catalog. The company is also exploring self-checkout. 

The way customers are choosing to shop in a more digitally connected world continues to change, and we know we need to find ways for our stores to evolve with them. This is a challenge but we also see a tremendous opportunity to leverage our stores in ways that will allow us to serve customers into the future better than anyone else.
— Erik Nordstrom, Co-president
Erik Nordstrom, Nordstrom Co-president


Nike

Since the downfall of some athletic and department stores, Nike is dedicated to customizing experiences in their own stores. A multi-floor store in Manhattan offers brand enthusiasts adaptive lighting in the dressing rooms to see what clothing looks like in different locations, testing floors for specialized shoes, same-day deliveries, and more. Mobile integration plays a key part in their strategy, where shoppers can book one-on-one appointments for consultations. 

Consumers just expect more. They expect more immersive experiences at retail like you are seeing here.
— Heidi O'Neill, President of Global Direct to Consumer
Heidi O'Neill, Nike President of Global Direct to Consumer


Barnes & Noble

Potentially looking to expand its customer base, Barnes & Noble built a restaurant inside the store, which locally sources beer and wine, and is completely surrounded by book displays. Associate and customer ordering systems are an integral part of the in-store experience.

We know we have a lot to learn, and we welcome that. We want this to be a special place … and we will work to keep improving.
— David Deason, VP of Development
David Deason, Barnes & Noble VP of Development


Are You on the Road(map) to Success?

Learn how to transform your omnichannel retail strategy and which retailers are leading the way with their online and in-store innovation.

Join our webinar on Tuesday, January 31 at 1:00 p.m. ET with Branding Brand CEO Chris Mason along with guest speaker, Forrester Principal Analyst Brendan Witcher.

Register for the Webinar

Topics: Omnichannel Trends Solutions

[WEBINAR] Retailers: Are You on the Road(map) to Success?

Retailers: Are You on the Road(map) to Success?

Register for the Webinar

As many retailers prepare to close stores, it's time to revisit your existing omnichannel e-commerce strategy.

While everyone was busy making their 2017 predictions, we focused on research that will help you prioritize your digital retailing roadmap to make this year successful.

RSVP for Retailers: Are You on the Road(map) to Success?

Join Branding Brand's Chris Mason along with guest speaker Forrester's Brendan Witcher, on Tuesday, January 31 at 1 p.m. ET to learn:
  • What challenges lie ahead for retailers this year
  • What shoppers are expecting from your online and offline experiences
  • How to exceed expectations and stand out from the competition

Bonus! Each webinar registrant will be entered into a raffle for a free strategy session with our experts.

 This webinar will not be recorded. 

Register for the Webinar

Topics: Solutions Company Webinar

Test Your Optimization IQ: Product Color Selection

Test Your Optimization IQ

We surveyed shoppers to understand how they preferred to choose a product color:

  • Test A: color section modal (i.e., customization options take up the lower part of the screen)
  • Test B: color selection overlay (i.e., customization options take over the entire screen)

Can you guess which version shoppers chose to view the product color options?

Select a test to reveal the winner:

Test A: color section modalTest B: color selection overlay

Topics: Design Solutions