Lindsay Kenders

Lindsay Kenders

Lindsay develops content that identifies and solves challenges online retailers often face in the evolving world of e-commerce. She graduated from West Virginia University and has worked at Branding Brand since July 2012. She is a proud mom to a cat and dog and loves taking dance and hot yoga classes.

Recent Posts by Lindsay Kenders:

Brander Spotlight on Android Instant Apps

Alexandra Krongel, Branding Brand Android Engineer

Android Instant Apps were one of the biggest takeaways for retailers at this year's Google I/O.

Instant apps provide a new way for shoppers to discover apps and for retailers to gain visibility. Now, over 70% of the global population have access to them.

To learn more, Branding Brand Android Engineer Alexandra Krongel filled us in on what retailers need to know about instant apps.

Related: What Every Retailer Needs to Know about Google I/O 2017

What are Android Instant Apps?

Android instant apps are lightweight, extremely quick-downloading versions of apps. They are low investment for the user since they take up very little space and they don’t have to go through the traditional installation process.

How are instant apps different from native apps?

Instant apps are so lightweight and fast because of modularization. For example, an instant app could be used just for displaying a product and checking out, and the phone will only download what is needed to run those components.

These modules have full native functionality like traditional apps, allowing us to write the same beautiful user experiences: They are a full screen and immersive and have access to the features we often use in full apps, like location-based personalization, payment APIs, and camera access.

How do instant apps, native apps, and mobile websites work together?

Users can access instant apps directly from the web through a link. This link could be anywhere: a mobile site, social media, a promotional email. Anywhere you could embed a link, you can now embed an instant app link.

Since the majority of e-commerce happens on the mobile web, retailers can leverage this capability to make their web experience more immersive and convert casual shoppers to loyal app users once they prove the ease of experience and level of personalization an app provides.

When will instant apps be available on Android?

Last week Google announced instant apps were open to all developers to build! All users running Android's Marshmallow and newer operating systems can run these applications, and support for users running Lollipop was promised soon.

Will Instant Apps affect retailers' mobile SEO ranking?

Yes! Google prioritizes instant app results in search right now.

How do you think Instant Apps will most significantly affect retailers?

Retailers can use instant apps to entice shoppers to download the full app by previewing everything the native app offers with a lower barrier to entry. This can have a two-fold effect: a greater demand for full-commerce apps and the need for more innovative, personalized experiences for people who choose to download the full application.

Want to know more about shopping apps?

We surveyed 1,000 app users to learn why people download, use, and even delete shopping apps.


Topics: Trends Company

This Week at Branding Brand: Branders and Beers


Beers cheers because it's Friday! 🎉🍻 #Friyay #BeerExchange #BranderLife

A post shared by Branding Brand (@brandingbrand) on

Topics: Company

What Every Retailer Needs to Know about Google I/O 2017

Google_IO_2017.pngSource: Google

At the Google I/O keynote, the company announced many new features that have the potential to change the future of retail. 

Here are the top ways Google I/O's announcements affect retailers: 

Immediately Effective

Four announcements made at keynote have an instant effect on the state of retail, including:

1. Instant Apps

Out of beta and now available to everyone, make your mobile shopping experiences seamless with an Android app. Get up and running faster than ever, and let your customers access a rich, native experience without installation—all they need to do is visit your website directly or from a link. Early adopters experienced double digit increases in purchases.

2. Google Payment API

Most people start their shopping journeys on mobile, and conversion increases every day. Use saved credit cards across Google Play, Chrome, and Android Pay to streamline checkout.

3. Android O: Notifications

There’s a lot to love in the new Android operating system, like notifications, which are getting an upgrade. Shoppers can subscribe to “notification channels” you create to make sure they get the information they care about. Additionally, “Notification Dots” on the app icon get your shoppers attention, and a long press reveals app messaging from the homescreen.

Other notable new features include picture-in-picture, significant security and performance optimizations, and copyless paste, a smarter way to autofill.

4. Android Go

This lighter-weight OS focuses on entry-level devices with little storage as well as those with limited connectivity. It will automatically be installed on new devices running Android O.

Forward Thinking

Although not immediately actionable and worthwhile as those mentioned earlier, the following announcements caught our eye as cutting-edge technology that has the ability to shape the future of digital commerce.

1. Google Vision API / Lens

Visual search and image recognition is getting closer to reality. Images will be associated with tags and attributes, which could make Google Assistant everyone’s new favorite personal shopper. Speaking of...

2. Google Assistant

Available on Android and iOS, Google Assistant features natural language processing and voice recognition, so people can have a real conversation with their virtual helper. Google Assistant can place an order using the Google Payment API and provide proactive notifications about shipments and necessary refills.

3. Indoor Geolocation

Google is making beacons irrelevant with Tango, its indoor positioning technology. It will help mobile devices identify their location without the inaccuracies of GPS, which could lead to better in-store navigation as well as product location and information.

4. VR / AR

VR headset Daydream is compatible with few devices, but Google is adding support for more, which makes it a potential heavy hitter in the long run for retailers who want to experiment with virtual and augmented reality.

Learn more about Android updates

Topics: Trends Recap

Breakthrough Thoughts on Customer Obsession

Customers taking a selfie in the store

Today, retailers are finding that the best way to build retention and loyalty is through becoming a customer-centric company, and they're using emerging technology to help.

Download the webinar recap for "Customer Obsession: Retailers' Power Play for Victory."

Hear from top e-commerce executives about how their brands are focusing on the customer: 


One of the best ways to retain customers over time is to listen to them, and Poppin is maintaining two-way communication through live chat.

Our LiveChat feature is the top way that we interact with potential new customers. Approximately 71% of our business customers interact with one of these agents prior to making a purchase. LiveChat makes up about 80% of those interactions.
— Zack AbbellSenior Director of E-Commerce


Personalization is the leading digital strategy initiative among top brands this year, and Kohl's plans to use its understanding of their customers to send relevant offers.

With the ability to use new technology enablers to personalize our offers and therefore grow usage and adoption over time, we believe loyalty has the potential to be a driver of visits and transaction size in a significant way over a long period of time.
— Kevin Mansell, CEO

Neiman Marcus

Retail technology must be used to solve pain points in the customer journey. Neiman Marcus helps its beauty buyers by recording makeover sessions so they can recreate the look themselves later.

Customers can use the video to go back and look at the tutorial for how to use the beauty products. It solves a real problem for the customer. It also solves problems for my brand associates. They have this amazing clientele. She can go review a session and record all the products that were tried during the session.
— Scott EmmonsHead of the Innovation Lab


Customization is taken to a new level at Ivyrevel, where shoppers' daily habits and activities are monitored to create a one-of dress.

You install an app on your phone, and select why you need the dress. The technology is able to learn from your activities. It understands what you love to do and where you love to go. It gets to know you a bit better. It translates all of this into a dress with a unique personal story to it.
— Kenza ZouitenCo-founder


Many consumers are attracted to "see now, buy now" as fast fashion has its moment in retail. Nordstrom took notice and is attempting to keep their products fresh.

Customers are much more interested in buying now and wearing now. The idea that she would buy something and then put it in her closet for a couple of months until the weather changes — that has changed a lot over the years. And it’s not a great scenario for us.
— Pete NordstromCo-president

Customer Obsession: Retailers' Power Play for Victory

In a webinar with Forrester, we discussed how to build better shopping experiences by placing their customers at the core of their digital strategies. Discover how retailers are gaining actionable insights, personalizing mobile moments, and increasing retention.


Topics: Omnichannel Trends Solutions

This Week at Branding Brand: Pittsburgh Marathon and Brander Life

Topics: Company