Retailers no longer need to worry if their business information is accurate everywhere customers are looking. A new partnership between digital knowledge management provider, Yext, and retail app platform, Branding Brand, creates a single place for brand managers to update ever-changing information like store hours and locations.
“Shoppers are searching for their favorite brick-and-mortar stores closest to them,” said Chris Mason, CEO of Branding Brand, the largest provider of retail mobile apps and sites. “Our partnership with Yext means that retailers can be confident knowing the right information about their store is accurately displayed and available to shoppers.”
“Branding Brand’s integration in the Yext App Directory gives enterprise retail brands with hundreds of stores one place to maintain and update their digital knowledge,” said Marc Ferrentino, Chief Strategy Officer of Yext. “It makes sure retailer information is discoverable and in-sync across their mobile sites, apps, and the digital ecosystems, driving foot traffic and sales.”
Click and Collect Benefit
Accurate business hours and location information across branded sales channels has never been more important as retailers, like Kohl’s and Walmart, redesign entire stores to make way for customers wanting to buy online and pick up in store (BOPIS) and take advantage of ship-to-store discounts.
According to Branding Brand client data, store locator views from smartphones have increased as much as 25% during Christmas week. A 2016 holiday shopping survey said 50% of shoppers planned to buy online and pick up in store more than the previous year.
“As brands decide to extend and reduce hours throughout the year, especially during the holidays for last-minute shoppers, they’ll have one place to instantly update this information and trust it’s displayed accurately for customers,” said Mason.
About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”
Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.