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Retailers that are choosing to wait until later in the summer to roll out their back-to-school deals could be missing out on a greater portion of the summer sales, according to a new survey from consulting firm Deloitte.
Sixty percent of U.S. shoppers visiting stores prior to August for back-to-school items will spend an average of $532, which is 16 percent higher than the rest of parents who don't start their shopping until August or later, Deloitte found. Those later shoppers will likely only spend about $458 per pupil.
...According to a similar report from Branding Brand, the majority of shoppers will choose to pick up items for school at Target, Wal-Mart and Amazon this back-to-school season.The biggest loser among retailers this year looks to be department store chains.