[PRESS] CNBC: Retailers Should Be Rolling Out Back-to-School Deals Even Earlier

Back-to-School_CNBC.jpgSource: CNBC / Getty Images

Branding Brand's findings from its 2017 Back-to-School Shopper Survey were included in a feature by CNBC. Read the full story here

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Retailers that are choosing to wait until later in the summer to roll out their back-to-school deals could be missing out on a greater portion of the summer sales, according to a new survey from consulting firm Deloitte.

Sixty percent of U.S. shoppers visiting stores prior to August for back-to-school items will spend an average of $532, which is 16 percent higher than the rest of parents who don't start their shopping until August or later, Deloitte found. Those later shoppers will likely only spend about $458 per pupil.

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According to a similar report from Branding Brand, the majority of shoppers will choose to pick up items for school at Target, Wal-Mart and Amazon this back-to-school season.
 
The biggest loser among retailers this year looks to be department store chains.
 
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