Test Your Optimization IQ: App Category Navigation

Test Your Optimization IQ

We surveyed app shoppers to understand how they preferred to navigate product categories:

  • Test A: category links (i.e., selecting a category redirects shoppers to a new subcategory page)
  • Test B: category accordions (i.e., selecting a category expands its subcategory pages)

Can you guess which version shoppers thought was the easiest to find what they were looking for?

Select a test to reveal the winner:

Test A: category linksTest B: category accordions

Topics: Design Solutions Apps