Test Your Optimization IQ: Product Color Selection

Test Your Optimization IQ

We surveyed shoppers to understand how they preferred to choose a product color:

  • Test A: color section modal (i.e., customization options take up the lower part of the screen)
  • Test B: color selection overlay (i.e., customization options take over the entire screen)

Can you guess which version shoppers chose to view the product color options?

Select a test to reveal the winner:

Test A: color section modalTest B: color selection overlay

Topics: Design Solutions