Alison Judge, on 1/13/17 8:30 AM
Here's what our team is reading this week...
AEO, Victoria’s Secret, and Everlane — one of the first brands to prioritize e-commerce — are included in Business Insider’s list of retailers to watch in 2017. Bloomberg explores if retailers like TJ Maxx, Marshalls, and Home Goods can stay mostly offline and succeed.
Fast Growth Online
Retailers saw 8-times faster growth online than in stores this holiday season (Fortune). Partially due to lacking foot traffic in malls, The Limited is working to close its 250 stores (Wall Street Journal).
Embracing artificial intelligence technology, Starbucks will roll out a voice ordering assistant early this year and Cosabella matches shoppers with individualized e-commerce experiences (AdWeek).
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Lindsay Kenders, on 1/12/17 3:15 PM
As many retailers prepare to close stores, it's time to revisit your existing omnichannel e-commerce strategy.
While everyone was busy making their 2017 predictions, we focused on research that will help you prioritize your digital retailing roadmap to make this year successful.
Bonus! Each webinar registrant will be entered into a raffle for a free strategy session with our experts.
This webinar will not be recorded.
Lindsay Kenders, on 1/10/17 12:19 PM
We surveyed shoppers to understand how they preferred to choose a product color:
Can you guess which version shoppers chose to view the product color options?
Branding Brand, on 1/6/17 2:00 PM