Today, Branding Brand's acquisition was featured in TechCrunch:
Ecommerce giant Branding Brand announced today that it acquired Waysay, a company specializing in customer engagement tech, including marketing automation, in-app messaging, and other technologies helping big brands engage and communicate with its customers, offering shopping advice and post-transaction support.
You may never have heard of Branding Brand; but chances are good you’ve used one of their products; The company is usually behind the scenes, in the shadows, powering the mobile platforms for more than 200 bigger brands, including The Golf Warehouse, RadioShack, Chubbies, and many others.
The Waysay deal is Branding Brand’s first ever acquisition. It helps extend the company’s breadth of coverage and services it is able to offer to its rapidly growing list of customers.
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