Today, Mobile Commerce Daily covered Branding Brand's acquisition of Waysay:
With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.
The deal, Branding Brand’s first acquisition, brings new capabilities to the company, including in-app messaging, customer engagement tools and marketing automation technology. In reflection of the growing importance of mobile engagement strategies to marketers, Syniverse recently invested $45 million in messaging and mobile wallet marketing company Vibes.
“The deal is significant for us because it is allowing for our technology to go places where nobody is in the market right now,” said Chris Mason, CEO of Branding Brand. “We are now able to create a really transcendent effort for conversational commerce that is not present in the market but customers are looking for it.”
Contact firstname.lastname@example.org for more information about the acquisition.