[PRESS] RetailDive: Back-to-School Spending To Remain Flat at $27B

B2S-retaildive.jpgSource: RetailDive

A RetailDive article featured findings from Branding Brand's 2017 Back-to-School Shopper Survey. Read the full story here

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Target and Walmart are the go-to retailers, according to e-commerce platform Branding Brand, which found that two-thirds of back-to-school shoppers plan to find what they need at those retailers, while half will turn to Amazon.

Back-to-school shopping is the second most important season for retailers, behind the holidays, but it has its own idiosyncrasies. Some years are stock-up years, which drives spending, while during other years (especially when the economy struggles) families make do and spend less.

Back-to-school marketing begins in earnest even before the school year ends for many, but most of the spending for the season — 17% or $19 billion — will take place at the end of the summer, between early July and late August, Deloitte says. More than half (54%) of shoppers will be finished stocking up for school by August, but 25% won’t be done until after school has started, according to Branding Brand, which surveyed younger shoppers.


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