People are spending more time on their smartphones—particularly in apps. Because of this, shoppers expect retailers to adopt mobile technology that makes shopping and buying on a small screen easier.
Shoppers want retailers to use the power of emerging mobile tech to streamline checkout online and in store. 2 in 3 want to use mobile payments, like Apple Pay and Android Pay, to purchase quickly and securely.
Nearly half of in-store customers want self checkout and scan products to get more information, and 37% want the ability to buy online and pick up in store.
Mobile apps are the only way to integrate all of these top-requested mobile capabilities into your digital strategy, which is why 98% of retailers will maintain or increase their mobile app budgets this year.
Download our ebook to learn why leading retailers are betting big on mobile apps to provide world-class shopping experiences for their customers.