Top Mobile Tech That Makes Shopping on a Smaller Screen Easier

Shopper purchasing with a mobile payment | Branding Brand

People are spending more time on their smartphones—particularly in apps. Because of this, shoppers expect retailers to adopt mobile technology that makes shopping and buying on a small screen easier.  

2 in 3 shoppers want mobile payment capabilities when buying from retailers.Shoppers want retailers to use the power of emerging mobile tech to streamline checkout online and in store. 2 in 3 want to use mobile payments, like Apple Pay and Android Pay, to purchase quickly and securely.

Nearly half of in-store customers want self checkout and scan products to get more information, and 37% want the ability to buy online and pick up in store.

Mobile apps are the only way to integrate all of these top-requested mobile capabilities into your digital strategy, which is why 98% of retailers will maintain or increase their mobile app budgets this year.

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Topics: Trends Solutions