New Launch: Jessica London Mobile Site

Jessica London mobile site

Congratulations to the team at Jessica London on its new mobile site! 

The site features colorful product photos as well as sort and filter options, so shoppers can narrow a search based on categories such as size, color, or sleeve length. Additionally, people can also sort apparel by price, top rated, or even Facebook likes.

Staying current with the conversational commerce trend, Jessica London's new mobile site includes a Live Chat feature. Answers are just a message away, and shoppers can receive associate advice in real time.

Does your brand lack a mobile presence, or are you looking to optimize what you already have? Either way, our experts are here to help.

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Topics: Solutions Company Client

New Launch: Second Skin Responsive Site

Second Skin Responsive Site

Congratulations to the Second Skin team on its beautiful new responsive site!

The homepage's simple, clean design features a mix of bold images and video content. Instead of a shopping cart, users drop items into their "Gym Bag," creating a unique user experience that fits the brand. 

An Instagram feed where encourages shoppers to showcase their purchases using the hashtag #secondskin. These defining site features will all help to build the young brand, which is owned by Dick's Sporting Goods.

VP of Brand at DSG said:

With the emergence of cross-training, obstacle-course racing, spin, running and triathlon, our customers are telling us there's an opportunity to create a brand built specifically for the unique needs of those activities.

It's crucial for retailers to have a streamlined online presence that puts the customer first, and DSG's online-only brand Second Skin is the perfect example of a retailer who continues to build and optimize shopping experiences with its audience in mind.

Contact us to learn how you can develop creative online and in-store shopping experiences. 

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Topics: Solutions Company Client

New Launch: Payless ShoeSource Latin America Android App

Payless Latin America Android App

Congratulations to Payless ShoeSource—their Android app is now available in Latin America! 

After downloading, the app guides you through the three main tabs:
  • Home features products, social feeds, and coupons.
  • Stores is an in-app store locator, which helps shoppers find the brick-and-mortar location closest to them.
  • Inbox directly communicates company news and exclusive deals with app users. 

Payless customers can redeem promotions in-app or in-store—an important aspect of omnichannel shopping. Mobile apps are the best way to merge online and in-store shopping experiences—keeping Payless ShoeSource competitive in today's cutthroat retail game. 

Learn why people download and use apps, and talk to our experts about how you can improve your brand's omnichannel strategy on mobile. 
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Topics: Solutions Apps Company Client

New Launch: Arc'teryx iPhone App

Arc'teryx iPhone app

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Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.

A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users. 

According to Arc'teryx,

The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.

The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce. 

Learn more about why people download and use shopping apps, or talk to our experts to get started establish your digital presence or optimize what you already have.

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Topics: Solutions Apps Company Client

L2 Ranks Fashion's Leaders In Digital

L2 Digital IQ Index Fashion 2016.png
Source: L2

Business intelligence firm, L2 recently released its annual Digital IQ Index: Fashion that quantifies and ranks the digital competence of 85 U.S. luxury brands.

Cole Haan, Ralph Lauren, and Kate Spade are among the Branding Brand clients represented in the top 10 — all holding a "Gifted" status for their digital efforts.  

Scores were determined based on a retailer's performance in four categories, including site and e-commerce, digital marketing, social media, and mobile. 

 

Topics: Company Client