Image source: TechCrunch
Last week at Google I/O, Branding Brand client and international denim retailer, Levi's, was featured for its partnership with Google's Project Jacquard, which makes interactive textiles possible for everyday use.
The fashionable, yet functional Levi's Commuter Trucker Jacket targets urban bikers and comes equipped with an embedded tag in the jacket sleeve. It's designed to look like a button and will help consumers stay connected on-the-go. This connected wearable should be available in stores next spring.
TechCrunch's Sarah Perez explained:
The idea with this new Levi’s Commuter jacket, explained the company, is to make something that’s both fashionable to wear while also representing a practical implementation of the technology.
Today, cyclists often have to fuss with their phone while commuting on busy streets, which is dangerous.
With Levi’s Commuter jacket, they’ll instead be able to just touch their jacket’s cuff, using gestures to control various functions they would otherwise need to pull out their phone to do.
The jacket will be a part of Levi’s Commuter collection of clothing, which is largely aimed at urban dwellers who ride bikes to navigate their city.
“There’s a unique challenge in creating a smart clothes platform — fashion and technology have to work as one but there’s inherent tension between the two,” said Poupyrev. “Technology is fragile, garments… are not.”
In addition to controlling native phone functions like calls, as well as Google Maps and Google Play Music, Google says the jackets will interoperate with third-party services. That means you’ll be able to use the touches to control your Spotify music, for example, or a connected fitness app, like Strava.
Read the full article on TechCrunch, or download our free Google I/O 2016 recap.
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