Congratulations to the Second Skin team on its beautiful new responsive site!
The homepage's simple, clean design features a mix of bold images and video content. Instead of a shopping cart, users drop items into their "Gym Bag," creating a unique user experience that fits the brand.
An Instagram feed where encourages shoppers to showcase their purchases using the hashtag #secondskin. These defining site features will all help to build the young brand, which is owned by Dick's Sporting Goods.
VP of Brand at DSG said:
With the emergence of cross-training, obstacle-course racing, spin, running and triathlon, our customers are telling us there's an opportunity to create a brand built specifically for the unique needs of those activities.
It's crucial for retailers to have a streamlined online presence that puts the customer first, and DSG's online-only brand Second Skin is the perfect example of a retailer who continues to build and optimize shopping experiences with its audience in mind.
Contact us to learn how you can develop creative online and in-store shopping experiences.