Congratulations to Arc'teryx team on their iPhone app launch! The new app boasts several engaging features, including the incorporation of user generated content, a store locator, and more.
A key feature of the app is the "Explore" tab, which displays social content from the retailer's YouTube, Instagram, and blog to create a shoppable product feed. The content in the "Explore" tab is customized to the user's indicated preferences upon downloading the app, such as favorite outdoor hobbies. The shoppable social feed keeps the user experience fresh, which will achieve the company's goal of engaging and maintaining active users.
According to Arc'teryx,
The Arc’teryx community is comprised of athletes, guides and dedicated outdoor explorers. Together they bring informative customer gear reviews, amazing imagery and stories of the best climbing, snow and alpinism around the world.
The new iOS app marries shoppable and social content to keep Arc'teryx on the cutting edge of e-commerce.
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