Test Your Optimization IQ: App Credit Card Scanner

Test Your Optimization IQ

We surveyed shoppers to understand which credit card scanner is more intuitive:
  • Test A: credit card scanner button
  • Test B: credit card scanner icon

Can you guess which version people preferred when adding a credit card during checkout?

Select a test to reveal the winner:

Test A: credit card scanner button Test B: credit card scanner icon

Topics: Design Solutions Apps

Test Your Optimization IQ: App Cart Location

Test Your Optimization IQ

We surveyed shoppers to understand where they expect to find their shopping cart:
  • Test A: cart in tab bar
  • Test B: cart in navigation

Can you guess where shoppers preferred to find the shopping cart?

Select a test to reveal the winner:

Test A: cart in tab bar Test B: cart in navigation

Topics: Design Solutions Apps

Test Your Optimization IQ: Cart Appearance

Test Your Optimization IQ

We surveyed shoppers to understand how they prefer the shopping cart or bag to appear after they add items:

  • Test A: cart notification
  • Test B: cart counter

Can you guess which version shoppers chose?

Select a test to reveal the winner:

Test A: cart notificationTest B: cart counter

Topics: Design Solutions

Test Your Optimization IQ: Product Color Selection

Test Your Optimization IQ

We surveyed shoppers to understand how they preferred to choose a product color:

  • Test A: color section modal (i.e., customization options take up the lower part of the screen)
  • Test B: color selection overlay (i.e., customization options take over the entire screen)

Can you guess which version shoppers chose to view the product color options?

Select a test to reveal the winner:

Test A: color section modalTest B: color selection overlay

Topics: Design Solutions

Test Your Optimization IQ: App Category Navigation

Test Your Optimization IQ

We surveyed app shoppers to understand how they preferred to navigate product categories:

  • Test A: category links (i.e., selecting a category redirects shoppers to a new subcategory page)
  • Test B: category accordions (i.e., selecting a category expands its subcategory pages)

Can you guess which version shoppers thought was the easiest to find what they were looking for?

Select a test to reveal the winner:

Test A: category linksTest B: category accordions

Topics: Design Solutions Apps