Why people are subscribed to believing in fake news, apps, and other content they see on the web is explored in a story by USA Today and this TalkingTech podcast. Both include commentary by Branding Brand CEO, Chris Mason.
Here's a clip:
Fake app whack-a-mole
Fake apps for Apple and Android operating systems are increasingly becoming breeding grounds for fraudsters who see an opening to peddle bogus products and collect sensitive personal information.
Chris Mason, co-founder of Branding Brand, a Pittsburgh-based app developer, started noticing “hundreds” of phony apps on those virtual stores in September as the holiday push neared.
“Mobile shopping has finally really taken off this year,” Mason says. “And only one out of three retailers has an app, so there was a void.”
He alerted Google and Apple and many were taken down, but not all of them. There are still “dozens” that look like the real thing, Mason says, pointing to phony apps for retailers such as Dillard’s, Foot Locker, Nordstrom and Pandora Jewelry.
Mason suggests downloading the app from the retailer’s website — not the app store — to ensure it’s authentic and check reviews. If they are from upset customers, odds are it's fake, he says.
- CBS Evening News: Cyber Shoppers Report Being Hacked
- CBS This Morning: Cyber Monday: Fake Apps Leave Back Door Open to Thieves
- CBS Evening News: Black Friday Frenzy Increasingly Felt in Online Sales
- CBS This Morning: Beware Fake Shopping Apps on Black Friday
- ABC Good Morning America: How Shoppers Can Protect Themselves from Fake Apps
- NBC Nightly News: Holiday Shoppers Beware of Fake App Scams
- FORTUNE: How Fake Apps are Targeting iPhones This Holiday Season
- New York Magazine: It Should be Obvious That Celine Didn't Make an App
- The New York Times: Beware, iPhone Users: Fake Retail Apps are Surging Before Holidays
- RetailDIVE: Study: Fake Retailer Apps Bedevil Mobile Shoppers
- NY Post: Fake Shopping Apps are Invading the iPhone
- NY Post: How to Tell App Impostors From the Real Thing