The National Retail Federation (NRF) featured Chris Mason, CEO of Branding Brand, in story about how mobile and data converge to build consumer brand loyalty. Chris is slated to further discuss this topic at NRF's Retail's Big Show on Jan. 15-17, 2017.
Here's a clip:
For many retailers, mobile has shifted from a long-term consideration to the driving force for growth, delivering new customers and revenues — right now. “Mobile is the primary growth channel, traffic channel and soon to be revenue channel for e-commerce,” says Chris Mason, CEO and co-founder of Branding Brand, a digital platform that helps retailers build app, web and in-store shopping experiences. “New customers typically first interact with a brand online through mobile web and once they become a loyal customer, adopt their app,” he says.
Read the full story and learn how to register for NRF's Retail's Big Show.