NRF: How Mobile and Big Data are Changing Retail Marketing

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Source: NRF

The National Retail Federation (NRF) featured Chris Mason, CEO of Branding Brand, in story about how mobile and data converge to build consumer brand loyalty. Chris is slated to further discuss this topic at NRF's Retail's Big Show on Jan. 15-17, 2017. 

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For many retailers, mobile has shifted from a long-term consideration to the driving force for growth, delivering new customers and revenues — right now. “Mobile is the primary growth channel, traffic channel and soon to be revenue channel for e-commerce,” says Chris Mason, CEO and co-founder of Branding Brand, a digital platform that helps retailers build app, web and in-store shopping experiences. “New customers typically first interact with a brand online through mobile web and once they become a loyal customer, adopt their app,” he says.

Read the full story and learn how to register for NRF's Retail's Big Show. 

Topics: Trends Media Coverage Company

[PRESS] USA TODAY: The Fake Web: Why We're So Apt to Believe Fake News, Apps, and Reviews

Google Play Fake App


Why people are subscribed to believing in fake news, apps, and other content they see on the web is explored in a story by USA Today and this TalkingTech podcast. Both include commentary by Branding Brand CEO, Chris Mason. 

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Fake app whack-a-mole

Fake apps for Apple and Android operating systems are increasingly becoming breeding grounds for fraudsters who see an opening to peddle bogus products and collect sensitive personal information.

Chris Mason, co-founder of Branding Brand, a Pittsburgh-based app developer, started noticing “hundreds” of phony apps on those virtual stores in September as the holiday push neared.

“Mobile shopping has finally really taken off this year,” Mason says. “And only one out of three retailers has an app, so there was a void.”

He alerted Google and Apple and many were taken down, but not all of them. There are still “dozens” that look like the real thing, Mason says, pointing to phony apps for retailers such as Dillard’s, Foot Locker, Nordstrom and Pandora Jewelry.

Mason suggests downloading the app from the retailer’s website — not the app store — to ensure it’s authentic and check reviews. If they are from upset customers, odds are it's fake, he says.


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[PRESS] CBS This Morning: Cyber Shoppers Report Being Hacked

Chris Mason CBS Evening News Fake Apps

Chris Mason, Branding Brand's CEO and Co-founder, appeared on CBS Evening News on Cyber Monday to warn consumers about the fake shopping apps he discovered in app stores. 

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[PRESS] CBS This Morning: Fake Shopping Apps Offer Back Door for Thieves

Cyber Monday CBS News Fake Apps

Branding Brand's CEO and Co-founder, Chris Mason, appeared on CBS This Morning on Cyber Monday to warn consumers about downloading fake shopping apps during this holiday season. 

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Topics: Trends Media Coverage Fake Apps Company

[PRESS] CBS This Morning Features Branding Brand in Fake Apps Story

CBS This Morning Fake Apps

CBS This Morning featured Branding Brand's CEO and Co-founder, Chris Mason, in a segment urging consumers to beware of fake apps in the App Store and Google Play Store. 

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Topics: Trends Media Coverage Fake Apps Company