Branding Brand Joins White House Equal Pay Pledge

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Today, Branding Brand signed the White House Equal Pay Pledge to join the effort to advance equal pay in U.S. companies. Since it launched the Equal Pay pledge earlier this year, 101 total U.S. businesses have pledged their commitment to gender pay equality in the workplace. 
 
Branding Brand's statement: 
 
Branding Brand proudly stands with the White House to make equal pay for equal work the rule, not the exception, for generations to come. By joining this pledge as the leading developer of mobile sites and apps for retailers, we hope to also bring awareness to help close the gender and diversity gaps that exist in the technology industry.
 
We empower our team to thrive by continuing to offer pay equality, maternity and paternity leave, flex schedules, and supporting each individual during life and career transitions. 
  
The full White House Press Release is available here. 
 
To learn more about employee benefits and available job openings at Branding Brand, visit its Careers page. 
 
Topics: Company Press Release

From Retail Woes to HO-HO-HO$: Consumer Survey Predicts Strong Holiday Sales

Preview the holiday shopping survey on SlideShare.

Holiday sales off to a slow start? Take comfort. Shoppers are planning to spend more than they did last year; they just haven’t started yet.

Despite slow third-quarter sales growth and declines reported by retailers like Abercrombie, Apple, and Under Armour, a new survey shows that 96% of consumers plan to buy more online than they did last year.

The survey from Branding Brand, a developer of apps and sites for over 200 major retailers, also found that 43% of shoppers won’t start looking for gifts until November, with 4% saying they won't purchase their last gift until January. The findings support another recent survey by Deloitte, which suggests online shopping could make holiday history this year.

“The holiday shopping window is quite different than the industry leads on,” said Chris Mason, CEO and co-founder of Branding Brand. “‘Christmas Creep’ begins earlier every year, but November is when shopping truly starts for most people.”

A copy of the complete Branding Brand Holiday Consumer Survey is available for download and answers additional questions about how shoppers plan to browse and buy, including:

  • Is Facebook or Pinterest king when it comes to finding gift ideas?  
  • Where do consumers plan to shop?
  • How much will they spend on holiday gifts?

DOWNLOAD THE REPORT

About Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the behaviors of today’s digital consumer. This survey was conducted online on October 12 with 1,000 respondents, ages 18-44, who plan to shop for holiday gifts. Branding Brand’s previous consumer survey about Samsung Galaxy Note7 has been widely featured by international media outlets.

About Branding Brand
Branding Brand is the retail industry's leading omnichannel commerce platform, powering mobile apps, sites, and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company is also the 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms.”

 

Holiday 2016: Consumer Shopping Survey

We discovered what people plan to browse and buying during the 2016 holiday shopping season. Check out what we found in the survey results. 

DOWNLOAD THE REPORT

Cyber Five 2016: Consumer Shopping Survey

People who purchased holiday gifts between Thanksgiving and Cyber Monday revealed what they thought of their online and in-store experiences. Take a look at the survey highlights to find out how shoppers felt about this year's Cyber Five.

DOWNLOAD THE RESULTS

Topics: Trends Survey Holiday Company Press Release

Survey: Samsung Consumer Confidence Down Following Galaxy Note7 Recall

Samsung Galaxy Note7

The Galaxy Note7 recall put a dent in Samsung consumer confidence, with 34% of current customers saying they won’t buy another smartphone from the brand. Of these customers, 81% have always owned a Samsung or Android smartphone.

Following the September 15 U.S. recall of the Galaxy Note7 — due to concerns over faulty batteries that may explode in these devices — Branding Brand, the world’s leading mobile e-commerce platform, surveyed 1,000 Samsung smartphone customers to understand consumer confidence and loyalty with the brand.

Will Customers Stay Loyal?
Of the Samsung customers that will stay loyal to the brand, 77% say it’s because they don’t want to learn a new phone. Other reasons Samsung customers cited for staying loyal with the brand include:

  • Style (52%)
  • Options to customize experience (44%)
  • Battery life (39%)
  • Cost (35%)
  • Dislike of other smartphone brands (28%)

“Samsung consumers say battery life is a key to their loyalty with the brand; however it’s the same reason for the drop in confidence,” said Chris Mason, Co-founder and CEO of Branding Brand. “Battery power is, and will continue to be, a big factor in smartphone technology development.”

Or, Will They Switch Brands?
Most Samsung owners who say they are ready to switch will choose another Android phone (57%), but many will move to iPhone (34%). Of current Samsung owners, 21% were previously iPhone owners.

About the Survey
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases. This online survey was conducted from Sept. 21-22, 2016, with 1,000 U.S. respondents ages 18-65, who currently own a Samsung smartphone.

To learn more about our methodology, contact press@brandingbrand.com.

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering online and in-store shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Survey Company Press Release

Survey: iPhone Consumers Split on Upgrading

51% will trade in their current iPhone for the newest iPhone

Pittsburgh, PA – August 30, 2016 — Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7. The number of consumers willing to upgrade to what sources are calling the “iPhone 7” jumped to 51% — up from 22% in March, when Apple launched the 4-inch iPhone SE.

Branding Brand, the leading mobile and shopping app platform, conducted a consumer survey to understand excitement around the new products Apple is expected to release in September, including the next-generation iPhone and Apple Watch.

Time to Upgrade?
From March to August 2016, there was a small shift by customers from iPhone 5, 5s, and 5c to newer iPhone generations. According to the survey, only 4% bought the new iPhone SE since its launch in March 2016.

“Apple customers have been hesitant to upgrade their smartphones this year,” said Chris Mason, cofounder and CEO of Branding Brand. “In March, there was high anticipation that Apple would launch its newest generation of iPhones, but the 4-inch iPhone SE felt like a step back for consumers that enjoy more innovative Apple products.”

New iPhone Features Branding Brand’s survey uncovered which of the anticipated new iPhone features consumers are most excited about:
  • Dual cameras (49%)
  • iOS 10 (21%)
  • Pressure-sensitive home button (18%)
  • Removed headphone jack (12%)

“iPhone enthusiasts are craving new features and functionality from Apple’s next wave of smartphones,” said Mason. “Camera upgrades on iPhones keep getting better, and a dual camera will allow sharper photography. Although people aren’t excited about the idea of removing the headphone jack, they might welcome the enhancements rumored to replace it.”

Apple Watch 2
While cost continues to be the top concern against purchasing, consumers are now 20% more open to buying an Apple Watch than they were in March. At the time, 53% said that nothing could convince them to buy an Apple Watch.

Of iPhone owners, 11% currently own an Apple Watch, and 39% of those interested in the accessory won’t buy unless the cost goes down.

“The price reduction of the first Apple Watch has likely contributed to the rise in ownership we saw since March,” said Mason.

[SLIDESHARE] Burning Questions Answered: Who Will Upgrade to the New iPhone and Apple Watch?

About the Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the technologies mobile shopping customers use to make purchases.

This online survey was conducted from August 26-28, 2016, with 1,000 U.S. respondents ages 18 to 65, whose current smartphone device is an iPhone.

About Branding Brand
Branding Brand is the retail industry's largest mobile e-commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

Topics: Trends Survey Company Press Release

Branding Brand Acquires Waysay to Expand its Retail App Platform

Branding Brand Acquires Waysay to Expand its Retail App PlatformBranding Brand, the world’s leading mobile commerce and engagement platform for retailer apps, today announced its acquisition of Waysay, a market disruptor in conversational commerce.

This deal marks Branding Brand’s first acquisition. The addition extends Branding Brand’s omnichannel offerings to include in-app messaging, customer engagement tools, and marketing automation technology, all of which allow retailers to better connect and support their customers.

Waysay was founded by ExactTarget and Salesforce veterans Matt Compton and Bob Ullery in May 2015. Its investors include TPC Investments, LLC., ExactTarget co-founder, Peter McCormick, and former Salesforce executive vice president, Todd Richardson.

The Waysay Team will join Branding Brand’s Product Team, led by Jeff Middlesworth. Middlesworth is another Salesforce alumnus who, early in his career, was an original pioneer behind the Salesforce Marketing Cloud.

As part of the acquisition, Branding Brand will open a third office in Indianapolis. Further expansion plans include opening a fourth office in London later this year to better serve its growing European client base.

“We are proud and excited to have Waysay join the fold,” said Chris Mason, CEO of Branding Brand. “As shoppers look for more personalized experiences with their favorite brands, Waysay’s technology brings new capabilities to our platform for enabling meaningful one-to-one engagement and increasing customer loyalty.”

“We have a deep partnership with Branding Brand and are looking forward to this next step in evolving our relationship,” said Matt Compton, Co-founder of Waysay. “We anticipate many opportunities for new innovations to emerge from joining teams.”

Terms of the deal were not disclosed.

NOTE: Chris Mason will be at the Internet Retailer Conference and Exhibition this week (June 8-9) meeting with select retailers and business partners, as part of the acquisition announcement.

Take a look at the coverage of our acquisition on TechCrunch and Mobile Commerce Daily.
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ABOUT WAYSAY
Waysay provides mobile app solutions for in-app messaging, customer engagement, and location capabilities. For more information, visit waysay.com.


ABOUT BRANDING BRAND
Branding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner “Cool Vendor” of apps, the Company was also named a 2016 Forrester Wave Leader in “Mobile Commerce and Engagement Platforms.”

In 2016, the Company launched the Branding Brand Index (BBI) as a quantitative, customer-centered way of measuring a retailer’s omnichannel presence. Visit bbi.brandingbrand.com to see the strengths and weaknesses of 400 brands, including major big-box retailers like Amazon, Walmart, and Target.

Branding Brand’s investors include Insight Venture Partners, Lead Edge Capital, and CrunchFund.

Topics: Company Press Release